At a Glance
- Tasks: Lead creative marketing strategies and drive brand awareness across our SaaS platform.
- Company: Dynamic tech company in Belfast with exciting growth opportunities.
- Benefits: Competitive salary, 25 days annual leave, and the chance to make a real impact.
- Other info: Collaborative environment with regular business trips to Dublin.
- Why this job: Own the marketing function and build innovative strategies from the ground up.
- Qualifications: 4-8 years in B2B marketing, especially in SaaS or tech.
The predicted salary is between 40500 - 49500 £ per year.
We are looking for a creative
Marketing Manage r to lead marketing across Data Direct and entities at a pivotal stage of growth.
You will be responsible for building and executing integrated marketing strategies that span two business units, driving brand awareness, pipeline generation and customer engagement across our Saa S platform.
This is a broad-scope role requiring someone equally comfortable setting strategy and rolling up their sleeves.
You will own our social presence, lead our SEO and digital engagement efforts, and oversee our events programme, working closely with Sales, Product and Customer Success to ensure everything is tightly aligned to business objectives.
You'll own our marketing function — with real freedom to build, test, and scale.
- Originally we are looking in Belfast with business trips to Dublin regularly
- What you'll actually do
- Cross-Entity Marketing Leadership.
Take full ownership of marketing across both Data Direct entities, ensuring coherent strategy, consistent brand positioning and coordinated execution.
- Develop and manage separate marketing plans for each entity where required, while identifying shared opportunities and efficiencies.
- Report on marketing performance at group level, providing clear insight to senior stakeholders
- Product Launches & Go-to-Market Bringing new products to market isn't "write a press release and post on Linked In." You'll build full GTM strategies — positioning, messaging, launch playbooks — making sure sales knows exactly what to say and the market knows exactly what to hear.
- Growth & Lead Generation Through Content.
Content is your primary growth engine.
Blog posts, case studies, whitepapers, email sequences — everything has to drive pipeline, not just "maintain an online presence." You'll build a machine where every piece of content pulls a real business result.
- SEO as a Growth Channel Organic isn't a nice-to-have — it's a fully-fledged channel with KPIs.
You own it end-to-end: keyword strategy, on-page, technical SEO, link building, rankings tracking.
- Social & Brand Linked In and beyond — not a news ticker, but a way to build authority and generate inbound. You plan, write, test formats, and live by the numbers.
- Events & Community Conferences, webinars, owned events — you make sure every single one delivers ROI, not just a "we showed up" checkbox.
- Sales + Product Alignment Tight collaboration with sales (enablement, campaigns, deal support) and product (launch comms, roadmap messaging).
You're the bridge between what we build and how the market hears it.
Who you are
- 4–8 years in B2B marketing, at least 2 in Saa S or tech
- You've launched products and built GTM strategies — not from a template, but with real intent
- Content is a growth tool to you — you know how it converts, not just how it reads
- SEO doesn't scare you: you're comfortable on both the technical and content side
- Hub Spot (or equivalent) is your daily driver
- You're data-driven: Google Analytics, SEMrush, and a good dashboard are normal, not a chore
- You have experience managing marketing across multiple brands, products or business units simultaneously
- You own and grow social media channels in a B2B context, particularly Linked In
- Experienced planning and delivering events programmes including conferences, webinars and hosted events
- Diligent with managing budgets, agencies and external suppliers
- You don't wait to be told what to do — you own it
What we offer
- Competitive salary (let's talk)
- 25 days annual leave + bank holidays
- Real impact — you're not an executor, you're building marketing from the ground up
- #J-18808-Ljbffr
Marketing Manager employer: Data Direct
Data Direct Group is an exceptional employer, offering a dynamic work environment across the vibrant cities of Belfast and Dublin. With a strong focus on employee growth, you will have the opportunity to take ownership of financial processes while collaborating closely with senior leadership and leveraging modern tools like AI for enhanced efficiency. The company fosters a culture of innovation and teamwork, ensuring that your contributions are valued and impactful in driving the success of two growing businesses.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Data Direct and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Data Direct are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Data Direct on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Data Direct. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Data Direct. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Data Direct:Show us that you’ve done your homework! In your application, briefly mention what you admire about Data Direct’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Data Direct
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Data Direct will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Data Direct, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
