At a Glance
- Tasks: Analyse marketing data to drive customer engagement and revenue growth.
- Company: Leading healthcare funding specialist with a focus on innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Join a dynamic team with excellent career progression opportunities.
- Why this job: Make a real impact in healthcare marketing while developing your analytical skills.
- Qualifications: 2+ years in marketing analytics and strong data interpretation skills.
The predicted salary is between 40500 - 49500 £ per year.
Home based/UK
£40,000-45,000 Plus Benefits
My client specialise in securing continuing Healthcare funding for people who require treatment, and are looking to recruit a Marketing Analyst. The Marketing Analyst is responsible for collecting, analysing and interpreting marketing and business data to provide insights that drive customer acquisition, engagement, retention and revenue growth. The role supports strategic decision-making by measuring marketing performance across digital and offline channels, identifying trends, and recommending data-driven improvements to campaign effectiveness and return on investment.
Responsibilities:
- Marketing Performance Analysis
- Analyse marketing campaign performance across digital and traditional channels.
- Monitor key performance indicators (KPIs) including:
- Lead volume
- Cost per lead (CPL)
- Cost per acquisition (CPA)
- Return on investment (ROI)
- Conversion rates
- Customer lifetime value (CLV)
- Produce regular reports, dashboards and performance reviews.
- Identify trends, opportunities and areas for improvement.
- Data Management & Reporting
- Collect and validate data from multiple sources including CRM systems, Google Analytics, advertising platforms and marketing automation tools.
- Develop automated reporting processes and dashboards.
- Maintain data integrity and ensure accurate reporting.
- Present findings and recommendations to stakeholders in a clear and actionable format.
- Customer & Market Insights
- Analyse customer behaviour, demographics and buying patterns.
- Conduct segmentation analysis to support targeted marketing campaigns.
- Monitor market trends, competitor activity and industry developments.
- Support market research initiatives and customer surveys.
- Digital Marketing Analytics
- Track website performance using analytics platforms.
- Analyse user journeys, conversion funnels and campaign attribution.
- Evaluate SEO, PPC, social media and email marketing effectiveness.
- Support A/B testing and conversion rate optimisation initiatives.
- Strategic Support
- Support annual marketing planning and budget allocation.
- Provide insight into channel performance and future investment opportunities.
- Help forecast lead generation, acquisition costs and campaign outcomes.
Skills required:
- Minimum 2 years' experience in a marketing analytics or marketing insights role.
- Experience working with CRM and analytics platforms.
- Strong understanding of marketing metrics and campaign measurement.
- Experience producing reports and presenting insights to stakeholders.
- Experience with marketing automation platforms.
- Experience within a lead-generation or service-based business.
- Knowledge of customer journey mapping and attribution modelling.
- Advanced Microsoft Excel skills including pivot tables, lookup functions and data modelling.
- Strong numerical and analytical capability.
- Understanding of database principles and data visualisation.
- Experience with Google Analytics, Google Ads, Power BI/Tableau, CRM systems (e.g. Hubspot, Zoho, Salesforce).
Marketing Analyst - B2C in London employer: Data Careers
As an Azure Infrastructure/Cloud Engineer with us, you'll be part of a dynamic and innovative team that values collaboration and professional growth. Our home-based work model, combined with occasional onsite meetings in Southampton, offers you the flexibility to balance your personal and professional life while enjoying competitive salaries and excellent benefits. We are committed to fostering a supportive work culture that encourages continuous learning and development, making us an exceptional employer for those seeking meaningful and rewarding careers in cloud technology.
