Product Marketing Manager - Assessments/SaaS - Higher Education Market

Product Marketing Manager – Assessments/SaaS – Further Education Sector Remote (UK-based) | Competitive Salary (up to £70k) & Benefits Our client, a global leader in education technology /SaaS within the Further/Higher Education market is seeking a Product Marketing Manager with significant knowledge of Higher Education assessments to drive the growth and adoption of their SaaS solutions within the education market. Your role will be to create compelling content that demonstrates the value of their solutions to their customers and prospects, working in collaboration with their product, sales and marketing teams. You\’ll be responsible for: Creating content that presents the company as a suite of products and individually, intrinsically linking them to the problems we solve, where we add value and demonstrating business benefits Tracking progress on product updates as well as those of competitors to hone the message of they provide value in absolute and comparative terms Product Positioning & Messaging: Craft clear, concise, and compelling product positioning and messaging that resonates with the academic community, highlighting the unique benefit ts and value proposition of their solutions. Market Intelligence & Analysis: Become the expert on the education SaaS market, including understanding key trends, competitor activities, customer needs, and the unique challenges and opportunities within K-12, higher education, and potentially other academic segments. Customer Insights: Develop a deep understanding of target academic personas through research, direct engagement, and collaboration with sales and customer success teams. Translate these insights into effective marketing strategies and product positioning. Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature releases within the education sector, including defining target audiences, and distribution channels. Content Creation: Create engaging and informative marketing content tailored for the academic audience, such as blog posts, case studies, webinars, white papers, presentations, and website copy. Sales Enablement: Develop and deliver effective sales training materials, product guides, and competitive intelligence to empower our sales team to effectively engage with academic institutions. Demand Generation: Collaborate with the marketing team to develop and execute targeted demand generation campaigns to reach and engage the academic community, including digital marketing, email marketing, and participation in industry events. Product Feedback & Iteration: Serve as a key liaison between the market and our product team, providing valuable feedback on customer needs and market trends to inform product development and roadmap decisions. What We\’re Looking For Significant experience of teaching and assessing in Higher Education, OR significant experience in Product Marketing in the EdTech sector with a company selling a learning, teaching or assessment product Excellent written and verbal communication skills, with the ability to articulate complex technical concepts in a clear and compelling manner for a diverse audience A passion for education technology – and a desire to shape the future of digital assessments Why Join? Work with cutting-edge technology in an industry-leading company. Fully remote role – flexibility to work from anywhere in the UK. Opportunity to make a real impact on the future of learning and assessment.If you\’re ready to take on this exciting challenge, apply today and be part of a team that\’s redefining digital assessment in further education