Shopper Marketing Manager

In a world where old school soft drinks, unnecessary food waste and outdated business practices are a thing of the past, DASH is at the forefront of a new wave of healthy soft drinks. We infuse our super tasty waters with real wonky fruit. That’s the bent, crushed, misshapen fruit that supermarkets say no to. No sugar, no sweeteners, no worries.

DASH launched in 2017 and has quickly become the market leading brand in a category that has grown over 60% YoY in the UK. DASH has an industry-leading DTC platform, and in 2025 will have sold over 40 million cans in 20+ international markets with notable retailers including: Sainsbury’s, Tesco, Waitrose, Ocado and M&S.

We are incredibly proud to say that we are a Certified B Corporation. We always intend to use our business as a force for good, and now it’s official.

We’re looking for a commercially minded Shopper Marketing Manager to own DASH Water’s shopper marketing strategy across key grocery customers. You’ll drive standout in-store and online activations that accelerate growth, strengthen customer partnerships, and position DASH as the supplier of choice. You’ll work closely with the Commercial and Brand teams, as well as with agencies, to translate brand campaigns into shopper-focused, customer-aligned plans that deliver measurable results.

Key Accountabilities

• Develop and execute shopper marketing plans that bring DASH campaigns to life in-store and online.
• Collaborate with Commercial and Brand teams to ensure activations are customer-aligned and commercially impactful.
• Build strong relationships with key grocery customer contacts to co-create shopper strategies that deliver mutual value.
• Track campaign performance, evaluate results, and use shopper insight to optimise future activity.
• Manage and collaborate with internal creative teams and external agencies to deliver high-quality, innovative shopper campaigns on time and on budget. Must be comfortable briefing creatives and proactively generating ideas.
• Own and lead the annual trade marketing budget and monthly reporting process.
• Champion the shopper perspective internally, ensuring insights inform brand and commercial decisions.

Requirements

• 5 years’ experience in shopper marketing, with top 4 Grocery customer experience in FMCG or lifestyle brands.
• Proven ability to manage agencies and deliver integrated shopper campaigns.
• Strong commercial acumen and track record of driving results through execution.
• Confident relationship builder, able to engage both customers and internal stakeholders.
• Highly organised with strong project management skills and the ability to manage multiple priorities.
• Solutions-focused, entrepreneurial, and comfortable working autonomously in a fast-paced environment.
• Creative thinker with strong cultural awareness and a passion for building distinctive brands.
• Experience in negotiation and insight-led questioning to uncover customer needs.

Benefits

• Competitive salary and discretionary bonus.
• Hybrid working with minimum three days in the office a week.
• Consideration for share options (after 1 year service).
• 25 days holiday a year.
• Subsidised public transport (Zones 1-2).
• Classpass and Headspace subscriptions.
• Work phone.
• Enhanced family-friendly policies.
• Free tasty breakfast in the office.
• Regular social events with the team.
• Dynamic and supportive work environment.
• As much DASH as you can drink!

Our commitment to diversity and inclusion

DASH is committed to employing a diverse workforce and providing a supportive environment for employees from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age. If there is anything we can do that will help you to submit an application and take part in the application process, please contact us first at HR@dash-water.com.