National Account Executive - Grocery

In a world where old school soft drinks, unnecessary food waste and outdated business practices are a thing of the past, DASH is leading the healthy hydration revolution. We infuse our super tasty waters with real wonky fruit. That’s the bent, crushed, misshapen fruit that supermarkets say no to. No sugar, no sweeteners, no worries. DASH launched in 2017 and has quickly become the market leading brand in a category that has grown over 60% YoY in the UK. DASH has an industry-leading DTC platform, and in 2026 we will sell over 56 million cans in 20+ international markets with notable retailers including: Sainsbury’s, Tesco, Waitrose, Ocado and M&S. We are incredibly proud to say that we are a Certified B Corporation. We always intend to use our business as a force for good, and now it’s official.

The Role: 2025 was another exciting year for DASH. We wrapped up our ninth year exceeding (quite considerably) £10m RSV in UK Grocery, marking a significant milestone. Now in our tenth year, we’ve expanded our distribution with launches into Morrisons and Asda, while extending our range to ensure we have pack formats for every shopping mission. With significant growth still ahead, our ambition is to scale our UK grocery business at pace over the coming years. To help accelerate this growth, we’re looking for a National Account Executive (Grocery) to join the team. In this role, you’ll manage our Ocado, M&S and Co-op accounts, working closely with the wider grocery team to grow distribution, improve rate of sale and deliver brilliant execution. This is a great opportunity for someone earlier in their account management career who’s looking to take on more ownership and develop their commercial skillset within a fast-growing brand.

What you’ll do:

• Manage and support our Ocado, M&S and Co-op accounts, building strong day-to-day relationships with buyers and wider customer teams.
• Help deliver customer plans that drive sustainable growth across distribution, space, promotions and activation.
• Support the delivery of NPD launches and range changes, ensuring great execution in store and online.
• Own elements of the P&L for your accounts, with responsibility for delivering agreed sales and distribution targets.
• Track DASH’s performance within each customer and the wider category, helping to identify risks and opportunities.
• Use data and insight to support sales presentations and build compelling selling stories.
• Forecast accurately to support strong availability and effective supply planning.
• Work closely with Brand, Design and Category teams to help bring customer activations to life.

What we’re looking for:

This role will suit someone who’s excited about DASH and keen to build a career in grocery account management. You’ll be curious, commercially minded and motivated by the opportunity to learn and grow in a fast-paced environment. You’ll need:

• 1+ years’ experience working with UK grocery customers in a commercial or account management role.
• A solid understanding of how grocery retailers operate and a desire to deepen your commercial knowledge.
• Strong numerical skills and a growing confidence working with data and P&L fundamentals.
• The ability to build positive working relationships and communicate clearly with internal and external stakeholders.
• An organised, proactive approach, with the ability to manage multiple priorities at once.
• Ideally, some exposure to launching or supporting new products, although this isn’t essential.

Benefits:

• Competitive salary and discretionary bonus
• Hybrid working with minimum three days in the office a week
• Consideration for share options (after 1 year service)
• 25 days holiday a year
• Subsidised public transport (Zones 1-2)
• Classpass and Headspace subscriptions
• Work phone
• Enhanced family-friendly policies
• Free tasty breakfast in the office
• Regular social events with the team
• Dynamic and supportive work environment
• As much DASH as you can drink!

Our commitment to diversity and inclusion:

DASH is committed to employing a diverse workforce and providing a supportive environment for employees from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age. If there is anything we can do that will help you to submit an application and take part in the application process, please contact us first at HR@dash-water.com.