National Account Manager - Out of Home (OOH) in London

In a world where old school soft drinks, unnecessary food waste and outdated business practices are a thing of the past, DASH is leading the healthy hydration revolution. We infuse our super tasty waters with real wonky fruit. That’s the bent, crushed, misshapen fruit that supermarkets say no to. No sugar, no sweeteners, no worries. DASH launched in 2017 and has quickly become the market leading brand in a category that has grown over 60% YoY in the UK. DASH has an industry-leading DTC platform, and in 2026 we will sell over 56 million cans in 20+ international markets with notable retailers including: Sainsbury's, Tesco, Waitrose, Ocado and M&S. We are incredibly proud to say that we are a Certified B Corporation. We always intend to use our business as a force for good, and now it’s official.

The Role

We’re looking for an ambitious and commercially driven National Account Manager to lead and grow Dash Water's presence within the Out of Home (OOH) channel. This role will own key national wholesale and foodservice accounts including Bidfood, Brakes, and DDC, while also managing and developing a team of two salespeople focused on winning new business and growing current accounts. This is a hands-on, high-impact role suited to someone who thrives in a fast-paced, entrepreneurial environment and is excited to help scale a challenger brand. You’ll manage and expand current accounts, open new routes to market, and deliver exceptional partnerships that reflect our brand values and commercial ambitions.

Key Responsibilities

• National Account Management
  • Own and grow relationships with major OOH customers including Bidfood, Brakes, DDC, and other national and regional wholesalers.
  • Develop and execute joint business plans to drive distribution, rate of sale, visibility, and profitability.
  • Lead commercial negotiations including pricing, promotions, listings, and contractual agreements.
  • Manage forecasts, volume targets, and promotional planning in line with company objectives.
  • Act as the primary point of contact for all national OOH customers.
  • Analyse monthly data from Bidfood's Bidview and the DDC report to recognise new areas of growth, shifts in focus and provide insights to build proof of concept.
• New Business & Channel Growth
  • Identify and unlock new OOH opportunities across foodservice, hospitality, leisure, travel and workplace channels.
  • Work closely with your team to drive new customer acquisition and distribution wins.
  • Build compelling sell-in stories aligned to Dash Water's brand, sustainability credentials, and consumer demand.
• Team Leadership
  • Work with The OOH Controller to build and manage a strategy to drive and grow the OOH channel.
  • Line-manage and coach two Sales Executives (1 NAM, 1 NAE), setting clear targets and performance expectations.
  • Support the team in pipeline management, customer engagement, and closing new business.
  • Foster a high-performance, collaborative sales culture focused on results and continuous improvement.
• Cross-Functional Collaboration
  • Work closely with Marketing, Supply Chain, Finance, and Operations to ensure excellent execution.
  • Provide market insight, customer feedback, and competitor intelligence to inform strategy.

Proven experience as a National Account Manager or Senior Account Manager within Out of Home, Foodservice, or Wholesale. Strong experience managing national distributors such as Bidfood, Brakes, DDC, or similar. A track record of delivering sustainable growth and winning new business. Previous people management experience or strong readiness to step into a leadership role. Commercially sharp, data-driven, and confident in negotiations. Proven experience managing and owning P&Ls, with a strong focus on revenue growth, margin optimisation, and cost control. Energetic, proactive, and comfortable working in a fast-growth challenger brand environment. Passionate about great products, sustainability, and building brands that consumers love.

Competitive salary and discretionary bonus. Hybrid working with minimum three days in the office a week. Consideration for share options (after 1 year service). 25 days holiday a year. Subsidised public transport (Zones 1-2). Classpass and Headspace subscriptions. Work phone. Enhanced family-friendly policies. Free tasty breakfast in the office. Regular social events with the team. Dynamic and supportive work environment. As much DASH as you can drink!

Our commitment to diversity and inclusion: DASH is committed to employing a diverse workforce and providing a supportive environment for employees from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age. If there is anything we can do that will help you to submit an application and take part in the application process, please contact us first at HR@dash-water.com.