Social Media Manager in City of London

In a world where old school soft drinks, unnecessary food waste and outdated business practices are a thing of the past, DASH is at the forefront of a new wave of healthy soft drinks. We infuse our super tasty waters with real wonky fruit. That’s the bent, crushed, misshapen fruit that supermarkets say no to. No sugar, no sweeteners, no worries.

DASH launched in 2017 and has quickly become the market leading brand in a category that has grown over 60% YoY in the UK. DASH has an industry-leading DTC platform, and in 2025 will sell 40 million cans in 20+ international markets with notable retailers including: Sainsbury’s, Tesco, Waitrose, Ocado and M&S. We are incredibly proud to say that we are a Certified B Corporation. We always intend to use our business as a force for good, and now it’s official.

We’re looking for a social media powerhouse, someone who can set the strategy and dive into execution. You’ll own DASH’s presence on Instagram, TikTok, and LinkedIn, ensuring every scroll, image, and video drives relevance and connection with our audience. You will drive cultural relevance, visual storytelling, and authentic engagement to make DASH the go-to brand for creative, health-conscious consumers. This role is crucial within building DASH as a household drinks brand across Europe. You’ll report to the Head of Brand and work within our brand + creative team.

• Evolve and refine our social media and content strategy, and ensure we have the right plans in place to execute against it.
• Collaborate with internal teams and external creatives to develop and execute content strategies which balance lifestyle, product, and cultural moments.
• Curate and manage DASH’s Instagram grid for premium, aspirational first impressions.
• Drive TikTok strategy by embracing cultural risks, jumping on relevant trends, and driving our own authentic conversation.
• Translate brand campaigns and product launches into consumer first social content.
• Spot cultural moments and define when and how DASH shows up.
• Edit and deliver photo + video content to keep our channels dynamic and engaging.
• Community management - champion DASH’s tone of voice and personality when engaging with our online community.
• Working closely with our growth team to maximise synergies between our organic content + paid ads.
• Track KPIs, report performance, and optimise.

• This role is focused on our organic Instagram, TikTok and LinkedIn accounts and doesn’t encompass paid ads, growth marketing, or conversion-focused campaigns.
• Customer service over social channels.

• Minimum 3 years’ experience managing social media and content for lifestyle, fashion, or food & drink brands.
• Brand, agency, or freelance backgrounds welcome.
• Strong visual and editorial judgement with a portfolio of lifestyle grids and campaign launches.
• A balance of strategic thinking and hands-on execution.
• Deep understanding of Instagram and TikTok.
• Ability to spot and react to cultural trends, with examples of successful reactive content.
• Confident leading projects and collaborating cross-functionally with creatives, brand, and external partners.

• Creative, ambitious, and passionate about building brands people love.
• Relatable and candid, with a sharp eye for detail and a flair for visual storytelling.
• Tenacious and proactive, always seeking new ways to tackle challenges.
• Curious to learn and quick to adapt to changing landscape around AI.

Competitive salary and discretionary bonus. Hybrid working with minimum three days in the office a week. Consideration for share options (after 1 year service). 25 days holiday a year. Subsidised public transport (Zones 1-2). Classpass and Headspace subscriptions. Work phone. Enhanced family-friendly policies. Free tasty breakfast in the office. Regular social events with the team. Dynamic and supportive work environment. As much DASH as you can drink!

DASH is committed to employing a diverse workforce and providing a supportive environment for employees from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age. If there is anything we can do that will help you to submit an application and take part in the application process, please contact us first at HR@dash-water.com.