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- Tasks: Create and execute innovative marketing strategies for Northern Europe, driving customer engagement and brand awareness.
- Company: Join Darktrace, a global leader in AI-powered cyber security solutions.
- Benefits: Enjoy 23 days holiday, private medical insurance, and a cycle to work scheme.
- Why this job: Be part of a cutting-edge team making a real impact in cyber security.
- Qualifications: Bachelor's degree or equivalent experience in marketing, with a focus on demand generation.
- Other info: Work in a dynamic environment with opportunities for growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Founded by mathematicians and cyber defense experts in 2013, Darktrace is a global leader in cyber security AI, delivering complete AI-powered solutions in its mission to free the world of cyber disruption. We protect more than 9,000 customers from the world’s most complex threats, including ransomware, cloud, and SaaS attacks. Our roots lie deep in innovation. The Darktrace AI Research Centre based in our Cambridge, UK headquarters, has conducted research establishing new thresholds in cyber security, with technology innovations backed by over 130 patents and pending applications.
What will I be doing:
Do you have experience as a regional marketing specialist with proven results delivering a balanced mix of strategies and execution for Northern Europe? Do you have ideas for how to increase quality customer engagement, satisfaction, and marketing sourced pipeline? Are you enthusiastic about building strong relationships across all stakeholders and audiences? If this resonates with you, then join Darktrace and the Global Growth Marketing team as a Senior Marketing Specialist, Regional Marketing for the Benelux and Nordics regions and bring your expertise, curiosity, continuous learning, and ability to be a team collaborator. This position will be working 2 days a week from our London Office.
You’ll be strategically planning your own marketing plans and managing Northern Europe’s GTM strategy and execution plans that aligns globally, to drive quarterly results across segments. You’ll be creative in finding new ways to accelerate customer engagement for new logos and existing customer base to drive meetings and marketing sourced pipeline. You’ll also be:
- Creating and executing a mix of virtual and live prospect and customer events that evangelize the brand, drive customer awareness and education for AI and cybersecurity innovation and increase engagements, meetings, and conversions across every stage of the customer journey.
- Maintaining regional events calendar.
- Planning, orchestrating and executing industry tradeshows and conferences and Darktrace-led events to engage, accelerate and network with prospects and customers.
- Executing regional channel and strategic alliance marketing initiatives aligned to worldwide strategy.
- Building strong, collaborative relationships with GTM leaders and stakeholders to share insights, setting market priorities, and communicating quarterly plans and performance.
- Managing operational systems, processes, and budget within the EMEA team to ensure program and data accuracy.
What experience do I need:
A bachelor’s degree in business, technology, marketing, or related field preferred, or equivalent work experience. You will come with solid marketing experience preferably in demand generation and/or field and partner marketing in a fast-paced, high growth environment. You’ll come with demonstrable knowledge of the Northern Europe market and tangible regional marketing experience working with field sales, channel and alliances, and cross-functional marketing teams. It’s likely that you’ll also have:
- Expertise in project, program, and event management, with strong demonstratable operational and organization skills and mastery of planning & execution frameworks.
- Ability to drive operational excellence and fiscal responsibility.
- Performance expertise measuring key KPIs, metrics, and insights to accelerate business outcomes.
- Full proficiency in English and one of the following languages (Dutch/Danish/Swedish/Norwegian/Finnish).
Benefits we offer:
- 23 days’ holiday + all public holidays, rising to 25 days after 2 years of service.
- Private medical insurance which covers you, your cohabiting partner and children.
- Life insurance of 4 times your base salary.
- Salary sacrifice pension scheme.
- Enhanced family leave.
- Confidential Employee Assistance Program.
- Cycle to work scheme.
Marketing Specialist, Northern Europe (Benelux + Nordics) employer: Darktrace
Contact Detail:
Darktrace Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist, Northern Europe (Benelux + Nordics)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that marketing specialist role at Darktrace.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your innovative ideas for customer engagement. They want to see how you can bring fresh strategies to the table, especially in the fast-paced world of cyber security.
✨Tip Number 3
Be prepared to discuss metrics! Darktrace is all about results, so come armed with examples of how you've driven marketing success in the past. Highlight your experience with KPIs and how you've used data to inform your strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Darktrace team and contributing to our mission of freeing the world from cyber disruption.
We think you need these skills to ace Marketing Specialist, Northern Europe (Benelux + Nordics)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Specialist role. Highlight your experience in demand generation and regional marketing, especially in Northern Europe. We want to see how your skills align with our mission at Darktrace!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your enthusiasm for AI and cybersecurity, and explain how your background makes you a perfect fit for our team. Don’t forget to mention specific strategies you've used to drive customer engagement.
Showcase Your Achievements: When detailing your experience, focus on measurable achievements. Use numbers and metrics to demonstrate how you've successfully executed marketing plans and driven results in previous roles. We love seeing concrete examples of your impact!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your initiative and interest in joining Darktrace!
How to prepare for a job interview at Darktrace
✨Know Your Market
Make sure you brush up on your knowledge of the Northern Europe market, especially the Benelux and Nordics regions. Be prepared to discuss specific trends, challenges, and opportunities in these areas, as this will show your understanding of the role and how you can contribute to Darktrace's success.
✨Showcase Your Creativity
Since the role involves creating engaging marketing strategies, come ready with a few innovative ideas for customer engagement. Think about unique event concepts or digital campaigns that could resonate with the target audience. This will demonstrate your proactive approach and creativity.
✨Highlight Collaboration Skills
Darktrace values strong relationships across stakeholders, so be ready to share examples of how you've successfully collaborated with cross-functional teams in the past. Discuss how you’ve built partnerships and communicated effectively to achieve common goals.
✨Prepare for Metrics Discussion
As performance measurement is key in this role, be prepared to talk about how you've tracked and analysed KPIs in previous positions. Bring specific examples of how your marketing efforts have led to measurable results, and be ready to discuss how you would apply this to Darktrace's objectives.
