Senior Marketing Data Analyst in London

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The Senior Marketing Data Analyst plays a key role in the Global Marketing Analytics team, turning complex marketing, sales, and partner data into clear, defensible insights that support decision‑making across Marketing, Sales, and Revenue leadership. This is a collaborative, problem‑solving role with end‑to‑end ownership of marketing performance measurement - from data quality and funnel health, through campaign and event analysis, to attribution, pipeline impact, and executive‑level reporting. This is a hybrid opportunity 3 days a week from our London office.

How You’ll Work

• Proactively identify issues, patterns, and opportunities in data.
• Work comfortably with ambiguity to turn messy data into usable insight.
• Share knowledge generously and help others understand what the data means.
• Ask “why” as often as “what” and challenge assumptions with evidence.
• Care deeply about data quality, clarity, and decision impact.

Core Responsibilities – Data & Analysis

• Own global marketing funnel reporting (Lead → MQL → Opportunity → Pipeline).
• Deliver decision‑ready insights that explain what’s happening and why it matters.
• Analyse global, regional, and partner campaign performance across channels.
• Maintain marketing attribution logic across HubSpot and Salesforce, documenting assumptions and limits.
• Produce executive‑ready reporting for reviews, QBRs, and all‑hands.
• Contribute to forward‑looking analysis such as lightweight forecasting and scenario modelling.

Salesforce, HubSpot & Data Quality

• Build and maintain Salesforce reports and dashboards used globally.
• Work confidently in HubSpot to analyse campaign performance, lead behaviour, and lifecycle progression.
• Ensure alignment between HubSpot and Salesforce data and definitions.
• Identify data gaps and hygiene issues; partner with Marketing Ops, RevOps, and IT to resolve.
• Support enablement through documentation and office‑hours‑style support.

Qualifications & Experience

• Experience in marketing, revenue, or commercial analytics.
• Strong Salesforce reporting and dashboard expertise.
• Hands‑on experience with HubSpot for campaign, lead, and lifecycle analysis.
• Experience with BI tools such as Power BI or Tableau.
• Strong communication and stakeholder‑management skills; able to explain insights and limitations clearly.
• Comfort working with imperfect data and ambiguity; strong problem‑solving approach.
• Nice to have: Interest or experience in forecasting, planning, or predictive analysis.
• Nice to have: Ability to translate advanced analysis into practical recommendations.
• Nice to have: Experience working in global, multi‑region marketing organisations.

Benefits

• 23 days’ holiday + all public holidays, rising to 25 days after 2 years of service.
• Additional day off for your birthday.
• Private medical insurance which covers you, your cohabiting partner and children.
• Life insurance of 4 times your base salary.
• Salary sacrifice pension scheme.
• Enhanced family leave.
• Confidential Employee Assistance Program.
• Cycle to work scheme.