Sales Director, Expansion (Mid-Market)

Sales Director, Expansion (Mid-Market)

Full-Time 80000 - 100000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead and develop a team to drive growth in mid-market accounts.
  • Company: Join Darktrace, a global leader in AI cybersecurity.
  • Benefits: Enjoy 23 days holiday, private medical insurance, and more.
  • Other info: Dynamic culture with opportunities for professional growth.
  • Why this job: Make an impact in a fast-paced environment with innovative technology.
  • Qualifications: Proven success in B2B expansion and strong leadership skills.

The predicted salary is between 80000 - 100000 £ per year.

Darktrace is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape every day. Founded in 2013, Darktrace provides the essential cybersecurity platform protecting nearly 10,000 organizations from unknown threats using its proprietary AI.

The Darktrace Active AI Security PlatformTM delivers a proactive approach to cyber resilience to secure the business across the entire digital estate – from network to cloud to email. Breakthrough innovations from our R&D teams have resulted in over 200 patent applications filed. Darktrace’s platform and services are supported by over 2,400 employees around the world.

Job Description:

As the Sales Director for Expansion, you will lead, develop, and scale a team of Expansion Account Executives responsible for driving growth, adoption, and long term value within our existing mid market customer base (organisations typically under $1B in revenue). Your team will own upsell, cross sell, and renewal motions, ensuring customers expand successfully while maintaining strong retention and account health. This role is hybrid with minimum 3 days a week in our London office.

What will I be doing:

  • This role requires a leader who can build a high performing expansion engine—one that is insight driven, customer centric, and commercially disciplined. You will guide your team in identifying whitespace, deepening relationships, and aligning stakeholders around why to expand and why now.
  • You will also ensure operational rigor across account planning, forecasting, and portfolio management. The ideal candidate is a strategic, consultative sales leader who thrives in multi threaded environments, understands how to drive value realisation, and can coach teams to uncover and convert expansion opportunities while protecting long term customer trust.

Team Leadership & Performance Management

  • Lead, coach, and develop a team of Expansion Account Executives focused on driving growth within existing accounts.
  • Set clear expectations around account planning, expansion pipeline creation, renewal execution, and quota attainment.
  • Conduct regular 1:1s, account reviews, and forecast inspections to ensure disciplined execution.
  • Build a culture of customer value, commercial rigor, and proactive growth.

Expansion Strategy & Portfolio Ownership

  • Own the expansion strategy for the mid market segment, ensuring alignment to company growth goals.
  • Ensure AEs build and execute robust account plans including whitespace, adoption, stakeholder mapping, and risk mitigation.
  • Monitor portfolio performance and intervene early to remove blockers or accelerate growth opportunities.
  • Drive a balanced approach across upsell, cross sell, and renewals.

Sales Process Excellence

  • Ensure AEs execute a full cycle expansion motion—from opportunity identification through close and renewal.
  • Coach the team on consultative discovery, value articulation, and multi threading across stakeholders.
  • Reinforce strong pricing integrity, negotiation discipline, and commercial judgment.
  • Improve expansion win rates by refining messaging, business case development, and competitive positioning.

Pipeline, Forecasting & Operational Rigor

  • Hold the team accountable for maintaining a healthy pipeline of expansion and renewal opportunities.
  • Drive accurate, data driven forecasting across the portfolio.
  • Ensure strong CRM hygiene, account documentation, and activity management.
  • Prioritise accounts and opportunities based on impact, risk, and strategic value.

Customer Engagement & Value Selling

  • Support AEs in building trusted relationships with existing stakeholders and expanding influence across the buying group.
  • Guide the team in translating adoption, usage data, and customer outcomes into compelling expansion narratives.
  • Participate in strategic customer meetings, QBRs, and executive conversations to advance key opportunities.
  • Ensure expansion is positioned as a natural step in the customer’s maturity and risk reduction journey.

Proof of Value (POV) & Expansion Momentum

  • Oversee POV strategy and ensure success criteria are tied to measurable customer outcomes.
  • Help AEs maintain momentum through complex or multi threaded expansion cycles.
  • Ensure POVs and use case expansions drive urgency, confidence, and commitment.
  • Remove internal and external obstacles to accelerate deal progression.

Cross Functional Leadership

  • Partner closely with Customer Success, Sales Engineering, Renewals, and Product to deliver a seamless customer experience.
  • Participate in QBRs and internal account reviews to identify risks, adoption gaps, and expansion opportunities.
  • Ensure alignment across teams to support value realization, adoption, and long term account success.
  • Provide market and customer insights to Product, Marketing, and CS leadership.

What experience do I need:

  • Proven success leading B2B expansion, account management, or customer growth teams, with a track record of driving upsell, cross sell, and renewals.
  • Experience managing and growing mid market customer portfolios (≤ $1B revenue) with complex stakeholder dynamics.
  • Deep expertise in consultative selling, value articulation, and uncovering new opportunities within existing accounts.
  • Demonstrated ability to coach teams to multi thread, build alignment, and maintain momentum in complex environments.
  • Strong commercial acumen with strength in negotiation, pricing integrity, and business case development.
  • Highly disciplined in account planning, pipeline management, and forecasting.
  • Ability to use data, adoption insights, and customer outcomes to guide strategy and identify expansion opportunities.
  • Strong communication and executive level presentation skills.
  • Working knowledge of cybersecurity, SaaS, or technical solutions, with the ability to guide AEs in positioning offerings within a customer’s broader environment.
  • Proven success operating cross functionally with Customer Success, Product, and technical teams.
  • Resilient, adaptable, and able to balance growth, retention, and customer trust in fast moving environments.

Benefits:

  • 23 days’ holiday + all public holidays, rising to 25 days after 2 years of service.
  • Additional day off for your birthday.
  • Private medical insurance which covers you, your cohabiting partner and children.
  • Life insurance of 4 times your base salary.
  • Salary sacrifice pension scheme.
  • Enhanced family leave.
  • Confidential Employee Assistance Program.
  • Cycle to work scheme.

Our Growth is Creating Great Opportunities! Our team is expanding, and we want to hire the most talented people we can. Continued success depends on it! Once you've had a chance to explore our current open positions, apply to the ones you feel suit you best and keep track of both your progress in the selection process, and new postings that might interest you! Thanks for your interest in working on our team!

Sales Director, Expansion (Mid-Market) employer: Darktrace Ltd

Darktrace is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of London. With a strong focus on employee growth, we provide comprehensive benefits including private medical insurance, enhanced family leave, and generous holiday allowances, ensuring our team members thrive both personally and professionally. Join us to be part of a pioneering company at the forefront of AI cybersecurity, where your contributions directly impact the safety of nearly 10,000 organisations worldwide.

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Contact Details:

Darktrace Ltd Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Director, Expansion (Mid-Market)

Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

Tip Number 2

Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. This will help you tailor your answers and show that you're genuinely interested in the role and the company.

Tip Number 3

Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine in front of the hiring team.

Tip Number 4

Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm for the position and gives you another chance to reiterate why you’re the perfect fit.

We think you need these skills to ace Sales Director, Expansion (Mid-Market)

Team Leadership
Account Management
B2B Sales
Consultative Selling
Value Articulation
Negotiation Skills
Pipeline Management

Some tips for your application 🫡

Tailor Your CV:Make sure your CV is tailored to the Sales Director role. Highlight your experience in leading B2B expansion and managing mid-market portfolios. We want to see how your skills align with our needs!

Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your success in driving upsell and cross-sell initiatives. Let your personality shine through!

Showcase Your Leadership Style:In your application, give us a glimpse of your leadership style. How do you coach teams to achieve their goals? We’re looking for someone who can build a high-performing team, so share your approach!

Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!

How to prepare for a job interview at Darktrace Ltd

Know Your Stuff

Before the interview, dive deep into Darktrace's products and services. Understand their AI-driven cybersecurity solutions and how they help mid-market companies. This knowledge will not only impress your interviewers but also allow you to speak confidently about how you can contribute to their expansion strategy.

Showcase Your Leadership Skills

As a Sales Director, you'll need to demonstrate your ability to lead and develop teams. Prepare examples of how you've successfully coached teams in the past, focusing on upselling and cross-selling. Highlight specific strategies you've used to drive growth and maintain strong customer relationships.

Be Data-Driven

Darktrace values operational rigor, so come prepared with data that showcases your past successes. Discuss how you've used data to inform account planning and forecasting. This will show that you understand the importance of a healthy pipeline and can bring that discipline to their team.

Engage with Customer-Centric Stories

Prepare to share stories that illustrate your consultative selling approach. Talk about how you've built trusted relationships with stakeholders and translated customer outcomes into compelling narratives. This aligns perfectly with Darktrace's focus on customer value and long-term trust.