Associate Director of Creative, Acquisition

About Darkroom

Darkroom is the leading next‑generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact. At our core, Darkroom is a human services company powered by Matter, a universal AI commerce layer that integrates executive‑level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.

About the Role

We’re looking for a visionary creative leader with deep experience in developing ad concepts for digital paid media advertising formats on Meta, TikTok, and other channels. You’re able to dive deep into the pixels and give tactical feedback on design and video, but understand how to thread the needle between performance frameworks, creative testing, and world‑building assets. You’re likely a Creative Strategist by trade with a background in Design, Video Editing, or Performance Marketing. You are hyper‑focused on paid media performance and developing advertisements that sell products and services.

You’ll work on our Performance Creative service—our AI‑powered creative strategy engagement for paid media clients that want to work with us on the following:

• Expertise: Engage us for our expertise in creative strategy, which includes assessing the efficacy of their ad hooks, ad bodies, and general creative direction.
• Sales: Deliver game‑changing creative ads that sell their products and services better than anyone else.
• Diversity: Increase the creative diversity of their ad program through the use of multiple ad formats: statics, motion, video, UGC, AI.
• Volume: Increase the volume of their performance creative program by delivering upwards of 50‑100 new ads per month with the intention of scaling that as needed.

This role is for individuals who want to be at the forefront of digital advertising, AI in marketing, and join a team that is building the best creative advertising culture in the business. You will work directly on our Creative Team, which works with our clients to enhance their Creative Output. You will also work with both our Social Commerce team to enhance UGC creative and our Paid Media team to plug into their ad scaling strategies. Generally, your work will be the lifeblood of our ad programs.

This role is ideal for someone who thrives at the intersection of creativity, AI, and performance—combining bold visual storytelling with data‑informed design decisions. You’ll report to the Director of Creative and lead the management of Designers and Editors to execute paid media assets across a variety of formats, including static ads, short‑form videos, motion graphics, and UGC content. Your work will directly impact client performance by delivering a high‑volume of ad concepts, elevated creative direction, and data‑backed testing frameworks.

What you’ll do:

• Creative Strategy: Lead high‑tempo creative strategy and direction for full‑funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short‑form video.
• Data Analysis: Translate client’s marketing strategy and performance data into clear, compelling ad concepts.
• Cross‑Team Collaboration: Brief Designers and Editors on the creation of assets including static ads, animations, mobile‑first videos, and storyboards for short‑form content.
• Executive Presentation: Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.

You should apply if this sounds like you:

• 3+ years of creative strategy work on performance ad programs, with specific focus working on short form video and statics.
• A digital portfolio showcasing performance ad work that includes short‑form video, motion, and statics.
• Evidence of strong creative diversity that includes both highly designed and low‑fidelity creative.
• You can storyboard, cut, and ship ads.
• You can jump into Figma to fix hierarchy and pacing, and into Photoshop or Illustrator to polish assets.
• You speak in hooks, angles, and metrics.
• You already use tools like ChatGPT, Midjourney, Perplexity, Icon, Runway, or similar to increase speed and volume.
• You have shipped ads with AI‑assisted elements.
• You’re an excellent communicator, both in writing and when presenting to clients.
• You can turn vague goals into testable concepts, track results, and call the next iteration without hand‑holding.
• Deep in Figma including Auto Layout, Components, and handoff.
• Strong in Adobe Creative Suite.

Hard disqualifiers:

• No Meta performance creative ad experience.
• No portfolio link or no performance context.
• Strategy‑only with no hands‑on design ability.
• Not excellent in client presentation and salesmanship.

Working at Darkroom

Darkroom is not a typical agency. We are looking for A players that want to build something great. There is no room in our organization for mediocrity and candidates that are not at the top of their game do not last. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly.

Location, location, (or no) location: Remote‑first culture with a strong community base. While many roles remain fully remote, employees hired to work from our New York or Lisbon HQs are expected to adopt a hybrid working model, including weekly in‑office appearances.

Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work‑life balance.

Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description.

Equal Opportunity Statement: Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.