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- Tasks: Lead and grow the digital PR team, creating impactful campaigns for clients.
- Company: Join Dark Horse, a top digital marketing agency near Manchester, known for exceptional results.
- Benefits: Enjoy hybrid working, flexitime, performance bonuses, and a birthday off!
- Why this job: Be part of a dynamic team, driving client success and making a real impact.
- Qualifications: Experience in digital PR, team management, and a knack for storytelling required.
- Other info: Work in a green-focused environment with mental wellbeing support.
The predicted salary is between 45000 - 50000 £ per year.
Salary - £45,000 to £50,000, dependent on experience, plus bonus
Location - Hybrid with 2 days per week in our Altrincham office
Dark Horse is a renowned digital marketing agency based near Manchester, specialising in SEO, PPC, Digital PR and Paid Social. With a diverse clientele and a commitment to delivering exceptional results, we are investing in levelling up our digital PR proposition to become the best agency at taking businesses from 7 to 8 figures.
The role involves:
- Owning, developing and growing the content marketing and digital PR proposition.
- Managing, inspiring, developing, supporting and growing the digital PR team.
- Creating campaigns and strategies that deliver digital PR success for our SEO clients.
- Organising and improving the ideation process to develop digital PR campaigns for a range of clients.
- Developing processes to research and analyse campaign data to develop newsworthy stories and hooks.
- Defining and improving how we pitch stories and content to journalists and publications.
- Developing a robust reporting process that aligns with the KPIs set for each client.
- Working directly with a portfolio of key clients to develop and execute digital PR campaigns.
What’s on offer:
- Hybrid working
- Flexitime
- Bonuses based on team performance
- Birthday off
- Leafy Altrincham location
- Mental Wellbeing BUPA programme
- Dark Horse will carbon offset your role with The Dark Forest
- Working in an amazing team - Learning from some fantastic people
The requirements include:
- Proven experience in earning digital PR coverage and links in a variety of markets.
- Hands-on experience of the end-to-end process of developing and executing successful PR campaigns.
- Ability to manage and develop a team to deliver across multiple clients.
- Someone who can generate ideas and knows what makes a good hook.
- Someone who can research relevant information and data and make a story out of it.
- Have a finger on the pulse of emerging trends in PR and journalism, with a drive to experiment.
- Excellent communication and interpersonal skills.
- A results-oriented mindset focused on client performance and satisfaction.
- All the gimmes - verbal, written & presenting skills, IT skills, pro-active, etc.
Success in this role hinges on utilising the team’s collective skills and experience to create engaging stories, develop newsworthy content and successfully pitch to relevant publications and journalists.
If you’re driven and ready to grow, we’d love to hear from you!
Head of Digital PR - Performance Marketing Agency in Altrincham employer: Dark Horse
Contact Detail:
Dark Horse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital PR - Performance Marketing Agency in Altrincham
✨Tip Number 1
Network with professionals in the digital PR and marketing industry. Attend local events or webinars to connect with people who work at agencies like Dark Horse. Building relationships can give you insights into their culture and expectations.
✨Tip Number 2
Stay updated on the latest trends in digital PR and content marketing. Follow industry leaders on social media and subscribe to relevant newsletters. This knowledge will help you demonstrate your expertise during interviews.
✨Tip Number 3
Prepare to discuss specific campaigns you've led or contributed to that resulted in measurable success. Be ready to share how you developed ideas, executed strategies, and analysed results to improve future campaigns.
✨Tip Number 4
Familiarise yourself with Dark Horse's existing clients and their industries. Understanding their needs and challenges will allow you to tailor your approach and show how you can add value to their digital PR efforts.
We think you need these skills to ace Head of Digital PR - Performance Marketing Agency in Altrincham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital PR and performance marketing. Focus on specific achievements that demonstrate your ability to generate coverage and links, as well as your success in managing teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital PR and how your skills align with the role. Mention specific campaigns you've worked on and the results achieved, showcasing your understanding of what makes a successful PR strategy.
Showcase Your Creativity: Since the role requires generating ideas and hooks, consider including a brief section in your application that outlines innovative PR campaign ideas you would propose for Dark Horse. This will demonstrate your proactive approach and creativity.
Highlight Team Management Experience: Emphasise your experience in managing and developing teams. Provide examples of how you've inspired and supported team members to achieve their goals, as this is a key aspect of the Head of Digital PR role.
How to prepare for a job interview at Dark Horse
✨Showcase Your Digital PR Success
Prepare specific examples of successful digital PR campaigns you've led. Highlight the strategies you used, the results achieved, and how they contributed to client satisfaction. This will demonstrate your hands-on experience and ability to deliver results.
✨Demonstrate Team Leadership Skills
Be ready to discuss your experience in managing and developing teams. Share examples of how you've inspired and supported team members to achieve their best work, as this role requires strong leadership to grow the digital PR team.
✨Research and Prepare for Trends
Stay updated on the latest trends in digital PR and journalism. Be prepared to discuss how these trends can be leveraged in campaigns. Showing that you have your finger on the pulse will impress the interviewers and align with their expectations.
✨Craft Engaging Story Ideas
Think of a few creative story ideas or hooks relevant to the agency's clients before the interview. Presenting these during your conversation will showcase your ability to generate compelling content and your understanding of what makes a good pitch.
