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- Tasks: Lead and grow the Digital PR team, creating impactful campaigns for clients.
- Company: Join Dark Horse, a top digital marketing agency near Manchester, known for exceptional results.
- Benefits: Enjoy a competitive salary, hybrid working, flexitime, and a birthday off!
- Why this job: Be part of a dynamic team making a real difference in the digital marketing landscape.
- Qualifications: Proven digital PR experience, strong communication skills, and a passion for storytelling required.
- Other info: Work in a vibrant Altrincham office 2 days a week; no remote applications.
The predicted salary is between 36000 - 60000 £ per year.
Dark Horse is a renowned digital marketing agency based near Manchester, specialising in SEO, PPC, Digital PR and Paid Social. With a diverse clientele and a commitment to delivering exceptional results, we’re investing in levelling up our digital PR proposition to become the best agency at taking businesses from 7 to 8 figures.
As a Head of Digital PR, you will be responsible for scaling the Digital PR team and content marketing proposition. It will be your job to make sure that our clients get a demonstrable return from their investment. We want elite level digital PR which combined with our SEO strategies will make our clients soar. Success in this role hinges on utilising the team’s collective skills and experience to create engaging stories, develop newsworthy content and successfully pitch to relevant publications and journalists.
Key responsibilities:- Own, develop and grow the content marketing and digital PR proposition.
- Manage, inspire, develop and grow the digital PR team.
- Inform our clients’ content marketing and digital PR strategies alongside our SEO team.
- Create campaigns and strategies that deliver digital PR success for our SEO clients.
- Organise and improve the ideation process to develop digital PR campaigns for a range of clients.
- Develop processes to obtain and analyse the best campaign data to develop newsworthy stories and hooks.
- Define and improve how we pitch stories and content to journalists and publications.
- Develop a robust reporting process that aligns with the KPIs set for each client.
- Work directly with a portfolio of key clients to develop and execute digital PR campaigns.
- Support the team with their clients, troubleshooting any issues and providing training when required.
- Support with auditing potential clients and pitching for new business.
- Proven experience in earning digital PR coverage and links in various markets.
- Hands-on experience of the end-to-end process of developing and executing successful PR campaigns.
- Ability to manage and develop a team to deliver across multiple clients.
- Excellent communication and interpersonal skills.
- A results-oriented mindset focused on client performance and satisfaction.
- Have a finger on the pulse of emerging trends in PR and journalism, with a drive to experiment.
- Local enough to come into our Altrincham office 2 days per week.
- Integrity – top of the list.
- Creative thinker – someone who can generate ideas and knows what makes a good hook.
- Researcher & analyst – can you find relevant information and data and make a story out of it?
- Desire to make a difference for their clients – someone who will not be happy until their clients are.
- Organisation – loves a process and having things run like clockwork.
- Have an opinion – we want people who have something to say, follow things, have hobbies, watch TV, sport, games, books, music, anything, all welcome.
- A genuine team player – someone who places the team’s success above their own.
- All the gimmes – verbal, written & presenting skills, IT skills, pro-active etc.
- Quiet quit.
- Take selfies on all your LI posts.
- Think that personal branding will solve climate change.
- Think that everything is out of your control.
- Think that 12 months in a role is a lifetime.
- Ignore commercial realities of business.
We’re a fast-growing digital marketing agency based in Altrincham (Manchester) specialising in SEO, PPC, Digital PR and Paid Social. Our clients range from small local businesses to international companies. We’re at an exciting stage of growth with new projects starting all the time and big opportunities for the right people. Altrincham is like Manchester, just smaller and less spice. More Guardian readers probably, too. Each to their own. We are a team of 37 people from all backgrounds, all walks of life and we will not stop in our pursuit to grow the business and change the industry. The company is accountable to clients as all should be, we embrace accountability, it allows us to show off.
What’s on offer?- Competitive salary, dependent on experience £45,000 to £50,000 plus bonuses.
- Leafy Altrincham location.
- Hybrid working.
- Flexitime.
- Birthday off, obvs.
- Mental Wellbeing BUPA programme.
- Dark Horse will carbon offset your role with The Dark Forest (green is good).
- Working in an amazing team – Learning from some fantastic people.
This is about making a difference. To clients. To us and to YOU. This is a hybrid role. No remote applications.
Contact Detail:
Dark Horse Digital Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital PR
✨Tip Number 1
Familiarise yourself with the latest trends in digital PR and SEO. Follow industry leaders on social media and engage with their content to stay updated. This will not only enhance your knowledge but also give you talking points during interviews.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who specialise in PR. Attend relevant events or webinars to meet potential colleagues and learn about their experiences. Building these connections can provide valuable insights and possibly lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on that demonstrate your ability to generate coverage and links. Be ready to share metrics and outcomes that highlight your success in previous roles, as this will showcase your results-oriented mindset.
✨Tip Number 4
Research Dark Horse thoroughly before your interview. Understand their clients, recent campaigns, and overall mission. Tailoring your conversation to align with their goals will show your genuine interest in the role and the company.
We think you need these skills to ace Head of Digital PR
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital PR and content marketing. Focus on specific achievements that demonstrate your ability to secure media coverage and manage teams effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital PR and how your skills align with the role. Mention specific campaigns you've led or contributed to, and how they resulted in measurable success for clients.
Showcase Your Creativity: Since the role requires creative thinking, include examples of innovative PR strategies or campaigns you've developed. Highlight your ability to generate engaging stories and pitch them successfully to journalists.
Demonstrate Your Team Leadership Skills: Discuss your experience in managing and developing teams. Provide examples of how you've inspired team members and improved processes to achieve better results in previous roles.
How to prepare for a job interview at Dark Horse Digital Ltd
✨Showcase Your Digital PR Success
Prepare to discuss specific examples of successful digital PR campaigns you've led. Highlight how these campaigns resulted in increased coverage and backlinks, demonstrating your ability to deliver tangible results for clients.
✨Demonstrate Team Leadership Skills
Be ready to talk about your experience in managing and developing teams. Share examples of how you've inspired your team to achieve goals and how you handle challenges within a team setting.
✨Understand the Client's Needs
Research Dark Horse and its clientele before the interview. Be prepared to discuss how you would tailor digital PR strategies to meet the specific needs of their diverse clients, showcasing your understanding of their business model.
✨Stay Ahead of Industry Trends
Familiarise yourself with the latest trends in digital PR and journalism. During the interview, share your insights on emerging trends and how they could be leveraged to enhance Dark Horse's digital PR strategies.
