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- Tasks: Join our team as a Marketing Insight Analyst and analyse marketing campaigns.
- Company: Work with a leading gaming brand known for innovation and creativity.
- Benefits: Enjoy a competitive salary, bonus, and flexible working options.
- Why this job: Make a real impact in a fast-paced environment while collaborating with senior stakeholders.
- Qualifications: 3+ years in marketing analytics with skills in SQL, Tableau, and Google Analytics.
- Other info: Opportunity to work on multimillion-pound campaigns across various channels.
The predicted salary is between 39600 - 66000 £ per year.
Our client, a leading gaming brand, is seeking a highly analytical and commercially savvy Marketing (Insight) Analyst to join their internal marketing function. This is a fantastic opportunity for someone with a blend of marketing analytics, stakeholder engagement, and technical dashboarding experience, looking to make a measurable impact in a fast-paced, omni-channel advertising environment.
Key duties:
- Act as a key strategic partner across marketing teams, for campaign briefs and for delivering robust post-campaign analysis (PCA).
- Analyse datasets from digital and offline advertising campaigns (PPC, Social, Programmatic, TV, Press, CRM, etc).
- Plan and implement testing methodologies across the marketing funnel – from acquisition to loyalty programmes.
- Partner with senior stakeholders.
- Deliver insights through Media Mix Modelling (MMM) and multi-channel attribution modelling to assess ROI across multimillion-pound campaigns.
About you:
- 3+ years' experience in a campaign analyst role across digital and offline channels.
- Experience building and maintaining dynamic dashboards using SQL, Tableau, Google Data Studio, and Google Analytics (GA4).
- Strong understanding of cross-channel marketing (digital + ATL) and how these channels interact to drive acquisition and retention.
Up to £55k base + 10% bonus + benefits.
Marketing Insight Analyst -Onmichannel employer: Darchi Digital Recruitment
Contact Detail:
Darchi Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Insight Analyst -Onmichannel
✨Tip Number 1
Familiarise yourself with the latest trends in omni-channel marketing. Understanding how different channels interact can give you an edge in discussions with stakeholders and during interviews.
✨Tip Number 2
Brush up on your technical skills, especially in SQL, Tableau, and Google Analytics. Being able to demonstrate your proficiency in these tools will show that you're ready to hit the ground running.
✨Tip Number 3
Prepare examples of past campaigns you've analysed, focusing on your role in post-campaign analysis and how your insights influenced decision-making. This will help you stand out as a candidate who can deliver measurable results.
✨Tip Number 4
Network with professionals in the gaming industry or related fields. Engaging with others can provide valuable insights and potentially lead to referrals, making it easier for you to land the job.
We think you need these skills to ace Marketing Insight Analyst -Onmichannel
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics, particularly with digital and offline channels. Emphasise your skills in SQL, Tableau, and Google Analytics, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about marketing analytics and how your experience aligns with the company's needs. Mention specific projects where you've successfully delivered insights or improved campaign performance.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive marketing decisions. Discuss any experience you have with Media Mix Modelling or multi-channel attribution modelling, as this will demonstrate your ability to assess ROI effectively.
Highlight Stakeholder Engagement: Since the role involves partnering with senior stakeholders, include examples of how you've successfully collaborated with different teams. This could be through presenting insights or working on cross-functional projects.
How to prepare for a job interview at Darchi Digital Recruitment
✨Showcase Your Analytical Skills
As a Marketing Insight Analyst, your analytical prowess is key. Be prepared to discuss specific examples of how you've used data to drive marketing decisions, particularly in omni-channel campaigns. Highlight any experience with tools like SQL, Tableau, or Google Analytics.
✨Understand the Company’s Marketing Strategy
Research the gaming brand and its marketing strategies. Familiarise yourself with their recent campaigns and be ready to discuss how you can contribute to their goals. This shows genuine interest and helps you align your skills with their needs.
✨Prepare for Stakeholder Engagement Scenarios
Since the role involves partnering with senior stakeholders, think of examples where you've successfully communicated insights or collaborated on projects. Be ready to demonstrate your ability to engage and influence others with your findings.
✨Discuss Testing Methodologies
The job requires planning and implementing testing methodologies. Prepare to talk about your experience with A/B testing or other methods you've used to optimise marketing funnels. This will show your practical knowledge and strategic thinking.
