Marketing Insight Analyst -Onmichannel

Marketing Insight Analyst

Up to £55k base + 10% bonus. (*flex)

Our client, a leading gaming brand, is seeking a highly analytical and commercially savvy Marketing (Insight) Analyst to join their internal marketing function.

This is a fantastic opportunity for someone with a blend of marketing analytics, stakeholder engagement, and technical dashboarding experience, looking to make a measurable impact in a fast-paced, omni-channel advertising environment.

Key duties;

• Act as a key strategic partner across marketing teams, for campaign briefs and for delivering robust post-campaign analysis (PCA).
• Analyse datasets from #digital and #offline advertising campaigns (PPC, Social, Programmatic, TV, Press, CRM, etc),
• Plan and implement testing methodologies across the marketing funnel – from acquisition to loyalty programmes.
• Partner with senior stakeholders
• Deliver insights through Media Mix Modelling (MMM) and multi-channel attribution modelling to assess ROI across multimillion-pound campaigns.

About you;

• 3+ years' experience in a #campaignanalyst marketing across #digital and #offline channels
• Experience building and maintaining dynamic dashboards using #SQL, #Tableau, Google Data Studio, and #GoogleAnalytics (GA4).
• Strong understanding of cross-channel marketing (digital + ATL) and how these channels interact to drive acquisition and retention.

Up to £55k base + 10% bonus + benefits