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- Tasks: Join a dynamic team to analyse marketing campaigns and deliver impactful insights.
- Company: Work with a leading gaming brand known for innovation and creativity.
- Benefits: Enjoy a competitive salary, bonus, and flexible working options.
- Why this job: Make a real impact in a fast-paced environment while collaborating with senior stakeholders.
- Qualifications: 3+ years in marketing analytics with skills in SQL, Tableau, and Google Analytics.
- Other info: Opportunity to work on multimillion-pound campaigns across various channels.
The predicted salary is between 43200 - 72000 £ per year.
Overview
This range is provided by Darchi Digital Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Darchi Digital Recruitment
Role
Marketing (Insight) Analyst – Client side.
Up to £60k base + 10% bonus. (*flex)
Our client, a leading gaming brand, is seeking a highly analytical and commercially savvy Marketing (Insight) Analyst to join their internal marketing function.
This is a fantastic opportunity for someone with a blend of marketing analytics, stakeholder engagement, and technical dashboarding experience, looking to make a measurable impact in a fast-paced, omni-channel advertising environment.
- Act as a key strategic partner across marketing teams, for campaign briefs and for delivering robust post-campaign analysis (PCA).
- Analyse datasets from #digital and #offline advertising campaigns (PPC, Social, Programmatic, TV, Press, CRM, etc).
- Plan and implement testing methodologies across the marketing funnel – from acquisition to loyalty programmes.
- Partner with senior stakeholders
- Deliver insights through Media Mix Modelling (MMM) and multi-channel attribution modelling to assess ROI across multimillion-pound campaigns.
About you
- 3+ years\’ experience in a #campaignanalyst marketing across #digital and #offline channels
- Experience building and maintaining dynamic dashboards using #SQL, #Tableau, Google Data Studio, and #GoogleAnalytics (GA4).
- This is a must-have! Strong understanding of cross-channel marketing (digital + ATL) and how these channels interact to drive acquisition and retention.
Compensation
Up to £60k base + 10% bonus + benefits
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Analyst, Advertising, and Marketing
- Industries: Marketing Services, Advertising Services, and Technology, Information and Media
Referrals increase your chances of interviewing at Darchi Digital Recruitment by 2x
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Marketing Analyst -Onmichannel employer: Darchi Digital Recruitment
Contact Detail:
Darchi Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst -Onmichannel
✨Tip Number 1
Familiarise yourself with the latest trends in omni-channel marketing. Understanding how different channels interact can give you an edge in discussions with potential employers, showcasing your knowledge and enthusiasm for the role.
✨Tip Number 2
Network with professionals in the gaming and marketing analytics sectors. Attend industry events or join relevant online communities to connect with people who can provide insights or even refer you to opportunities at companies like us.
✨Tip Number 3
Brush up on your technical skills, especially in SQL, Tableau, and Google Analytics. Being able to demonstrate your proficiency in these tools during interviews will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data to drive marketing decisions in past roles. Having concrete case studies ready will help you illustrate your analytical capabilities and strategic thinking.
We think you need these skills to ace Marketing Analyst -Onmichannel
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics, particularly with digital and offline channels. Emphasise your skills in SQL, Tableau, Google Data Studio, and Google Analytics, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about the gaming industry and how your analytical skills can contribute to the company's success. Mention specific examples of past campaigns you've analysed and the insights you provided.
Showcase Your Technical Skills: Include a section in your application that details your experience with dashboarding tools and methodologies. Highlight any projects where you implemented testing methodologies or delivered post-campaign analysis.
Highlight Stakeholder Engagement: Demonstrate your ability to work with senior stakeholders by providing examples of how you've collaborated on marketing strategies or campaign briefs in previous roles. This will show your capability to act as a strategic partner.
How to prepare for a job interview at Darchi Digital Recruitment
✨Showcase Your Analytical Skills
As a Marketing Analyst, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used analytics to drive marketing decisions in previous roles. Highlight any experience with tools like SQL, Tableau, or Google Analytics.
✨Understand the Omni-Channel Approach
Familiarise yourself with omni-channel marketing strategies and be ready to explain how different channels interact. Discuss any past experiences where you successfully integrated digital and offline campaigns to enhance customer acquisition and retention.
✨Prepare for Stakeholder Engagement Questions
Since this role involves partnering with senior stakeholders, think about times when you've effectively communicated insights or recommendations. Prepare to share how you’ve built relationships and influenced decision-making in your previous positions.
✨Demonstrate Your Testing Methodologies Knowledge
Be ready to talk about your experience with testing methodologies across the marketing funnel. Discuss how you've implemented tests to optimise campaigns and what results you achieved, as this will show your strategic thinking and impact on ROI.
