Summary:
We are seeking a dynamic Digital Marketing Manager to join our media team in Leeds. This permanent, full-time role is pivotal in driving our digital marketing strategies and enhancing our online presence. The successful candidate will play a crucial role in developing and executing campaigns that engage our audience and promote our brand effectively.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic to our platforms.
- Manage and optimise social media channels, ensuring consistent messaging and engagement with our audience.
- Analyse digital marketing performance metrics and provide actionable insights to improve campaign effectiveness.
- Collaborate with content creators to produce engaging and relevant content for various digital platforms.
- Oversee email marketing campaigns, including segmentation, targeting, and performance analysis.
- Stay updated with the latest trends and technologies in digital marketing to ensure our strategies remain competitive.
- Manage budgets for digital marketing initiatives and report on ROI.
- Coordinate with cross-functional teams to align marketing efforts with overall business objectives.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- At least 2 years of experience in digital marketing, preferably within the media industry.
- Strong understanding of SEO, PPC, social media, and email marketing.
- Proficient in using digital marketing tools and analytics platforms.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively in a fast-paced environment.
- Strong analytical skills with a data-driven approach to decision making.
