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- Tasks: Lead Activia's brand strategy and drive innovative marketing campaigns.
- Company: Join Danone, a certified B-Corp committed to health and sustainability.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Why this job: Be part of a purpose-driven brand transforming the future of functional nutrition.
- Qualifications: Experience in P&L management, brand strategy, and creative leadership.
- Other info: Dynamic role with a focus on innovation and cross-functional collaboration.
The predicted salary is between 43200 - 72000 £ per year.
Role Purpose Lead the number one dairy brand, Activia, driving the next phase of growth and momentum. You will be accountable for P&L delivery, set the long‐term strategic direction for gut health aligned with the global brand vision, and create compelling storytelling to drive sustainable brand and business growth working cross‐functionally.About the Job This role operates within a highly matrixed organisation. Success requires strong stakeholder management, influencing and negotiation skills, working closely with local teams as well as European and Global teams to deliver results.Key Activities As Senior Brand Manager, you\’ll be the strategic lead for Activia in the UK & Ireland, responsible forAccountability for brand P&L and market performance, strengthening Activia\’s number one share position and accelerating growthContribute to development and delivery of annual marketing plan & business targetsTrack brand performance throughout the year, working with cross‐functional teams to prioritise actions, realise incremental opportunities and course‐correct when neededEffectively manage portfolio and investment allocation to ensure resources are used efficiently and effectivelyBrand Strategy & Direction Shape the brand strategy, aligned with the global brand vision, to drive leadership in gut healthAct as the UK & Ireland brand lead within European and Global teams, influencing strategy, negotiating priorities and adapting global plans for strong local execution. Bring the voice of the UK&I consumer to ensure global and European initiatives reflect market needs and nuancesCommunications & Creative Leadership Lead/support communications strategy, working closely with global on influencing & deploying creative platform, & drive development locally to land best in class communications through the funnelLead campaign planning and annual brand planning, aligning stakeholders around clear prioritiesBrief and deliver impactful brand campaigns and activations, working closely with agency partners and internal teams to deliver effective and efficient creative and media with clear measurementDrive the brand\’s visual identity, ensuring consistent execution in line with the global brand visionInnovation, Renovation & Project Leadership Develop a multi‐year innovation pipeline focused on fewer, bigger, better ideas, aligned with and influencing global roadmapsLead a wide range of brand projects e.g. innovation, renovation of existing products or packaging, communications or creative platform projects, bringing marketing craft beyond project managementMatrix Leadership & People Management Role‐model strong people leadership, development and a high‐feedback cultureLead and develop a high‐performing team, setting clear priorities, simplifying complexity and inspire teams by clearly communicating the \’why\’ behind decisions and directionAbout you We would like you to demonstrate the following key skillsFunctional Competencies Proven track record of delivering profitable brand growthExperience building and leading purpose‐driven brands with clear positioningStrong experience delivering innovation and renovationAbility to brief, develop and deliver standout creative ideas with insight at their heartExperience using data, digital and media to drive marketing strategyExperience maximising media and touchpoint opportunitiesLeadership Expectations Stakeholder management excels in a complex, matrixed environment, building strong relationships across local, European and Global teams. Influences, negotiates and aligns diverse stakeholders and is a trusted partner across the organisationAccountability Owns functional outcomes, including delivery, risks and opportunities. Adapts to internal and external change to ensure consistent, high‐quality executionSimplifying complexity Demonstrates ruthless prioritisation, cutting through complexity to drive clarity and simplicity and role‐modelling this behaviour for the teamLeadership Plays an active leadership role across the function, influencing beyond own team. Leads through others with authenticity, confidence and courage, particularly in ambiguous or complex situationsStrategic impact Integrates strategic thinking and thought leadership into role to define strategic direction. Contributes to creation & delivery of broader functional strategySalary & Benefits Please note that the salary on offer for this position is between £70,000 – £85,000 + bonus & benefitsAbout Us Danone is a leading food and drink company in the UK, committed to delivering better health through better nutrition. Their focus is on providing health‐conscious products to as many people as possible. They have a fast‐growing health‐focused portfolio that includes essential dairy and plant‐based products, specialized nutrition, and bottled water. At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities. Diversity, Equity and Inclusion are deeply embedded in Danone\’s DNA. We embrace diversity as a driver of positive change and are committed to creating an inclusive workplace where everyone feels valued and able to thrive.Closing Date The closing date for applications is 5th February, you will therefore hear about your application after this date.
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Senior Brand Manager - Activia employer: Danone
Contact Detail:
Danone Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Activia
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current Danone employees on LinkedIn. A personal introduction can make all the difference when applying for that Senior Brand Manager role.
✨Tip Number 2
Show your passion for Activia! When you get the chance to chat with hiring managers or during interviews, share your thoughts on gut health and how you see the brand evolving. Let them know you’re not just looking for a job, but you genuinely care about their mission.
✨Tip Number 3
Prepare for those tricky interview questions! Brush up on your P&L management skills and be ready to discuss how you've driven brand strategy in the past. Use specific examples to showcase your expertise and how it aligns with Danone's goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Danone team and contributing to their exciting journey.
We think you need these skills to ace Senior Brand Manager - Activia
Some tips for your application 🫡
Show Your Passion for Brand Management: When you’re writing your application, let your enthusiasm for brand management shine through! We want to see how your vision aligns with Activia’s purpose and how you can contribute to its growth and innovation.
Tailor Your Experience: Make sure to highlight your relevant experience in P&L management and brand strategy. We’re looking for someone who can demonstrate their ability to drive market performance, so be specific about your achievements and how they relate to the role.
Be Creative in Your Communication: Since this role involves a lot of creative leadership, don’t shy away from showcasing your communication skills. Use engaging language and examples of past campaigns you’ve worked on to illustrate your impact and creativity.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to lead Activia’s next chapter!
How to prepare for a job interview at Danone
✨Know Your Brand Inside Out
Before the interview, dive deep into Activia's brand history, values, and recent campaigns. Understand their commitment to gut health and sustainability, as this will help you align your vision with theirs and show that you're genuinely interested in the brand.
✨Showcase Your P&L Expertise
Be prepared to discuss specific examples of how you've successfully managed P&L in previous roles. Highlight your strategies for driving market performance and how you can apply those skills to strengthen Activia's position in the UK and Ireland.
✨Demonstrate Creative Leadership
Think of innovative ideas or campaigns that could elevate Activia's brand presence. Share your past experiences in leading creative projects and how you collaborated with cross-functional teams to deliver impactful results.
✨Emphasise People Development Skills
Danone values a high feedback culture, so be ready to discuss how you've developed others in your previous roles. Share examples of how you've inspired teams and fostered collaboration, showing that you can lead with courage and empathy.
