At a Glance
- Tasks: Lead media planning for Baby Feeding, driving impactful campaigns across all channels.
- Company: Join Danone, a global leader in health-focused FMCG with a purpose-driven mission.
- Benefits: Competitive salary, bonus, and benefits, plus a commitment to diversity and inclusion.
- Other info: Dynamic, fast-paced environment with opportunities for personal and professional growth.
- Why this job: Make a real difference in health through food while working on innovative media strategies.
- Qualifications: Expertise in media planning, digital marketing, and campaign development across various channels.
The predicted salary is between 65000 - 75000 £ per year.
At Danone, we’re driven by a powerful mission to bring health through food to as many people as possible.
As one of the world’s leading FMCG companies, our brands span Dairy & Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition.
We’re proud to be a purpose‑led business, committed to healthier diets, sustainable practices, and inclusive growth.
Responsibilities Lead Connections Planning for the Baby Feeding category, delivering fully integrated, always‑on POE plans across all channels to drive both short‑term ROI and long‑term brand equity.
Partner with Tier 1 agencies to develop best‑in‑class POE strategies that elevate execution standards and deliver against key JTBDs.
Oversee end‑to‑end campaign execution, ensuring all outputs meet the highest standards and align with approved strategy, local best practices, and Global Danone Playbooks.
Build strong collaboration with the Digital Experience team, embedding their expertise at critical stages of the ICP process to maximise effectiveness.
Ensure seamless channel integration across retail media, D‑Commerce, and shopper marketing to optimise spend efficiency and drive conversion across both online and offline channels.
Partner closely with the Integrated Comms Manager to deliver campaigns on time and in full (OTIF) throughout the ICP Process.
Champion performance excellence, working with our Media Analyst to monitor campaigns, optimise in‑flight performance, and embed robust post‑campaign learning.
Act as a trusted partner and advisor to category brand teams, helping to develop communication strategies that maximise business impact.
Support the Head of Connected Planning in defining priorities and maximising the effectiveness of the Connected Planning function.
Lead key Connected Planning initiatives that enable more transversal ways of working and build organisational capability.
About You Media planning and digital marketing expert with an in‑depth knowledge of media planning but equally comfortable with Retail Media, Ecommerce and Shopper ecosystems.
Skilled at developing campaigns which deliver brand goals across the full funnel.
Good understanding of how paid media drives digital engagement and interacts with offline media, particularly in the retail environment.
Strong understanding of addressable media, audience targeting and enrichment.
Planning and activation expertise across all main channels, including TV, BVOD, VOD, OOH, display, search, social PPC & SEO.
Highly organised and able to work in fast‑paced, evolving context.
Accountable & results driven with good stakeholder management at all levels.
Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone’s DNA, representing our core values and beliefs.
We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued. #J-18808-Ljbffr
