At a Glance
- Tasks: Drive sustainable growth for Activia through innovative marketing and brand management.
- Company: Join Danone, a leading FMCG company committed to health and sustainability.
- Benefits: Competitive salary, bonus, flexible benefits, and a focus on personal development.
- Other info: Be part of a diverse and inclusive team with excellent career growth opportunities.
- Why this job: Make a real impact on health and nutrition while leading exciting brand innovations.
- Qualifications: Experience in brand management and a passion for consumer insights.
The predicted salary is between 45000 - 55000 £ per year.
At Danone, we’re driven by a powerful mission to bring health through food to as many people as possible. As one of the world’s leading FMCG companies, our brands span Dairy & Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition. We’re proud to be a purpose‑led business, committed to healthier diets, sustainable practices, and inclusive growth.
Role Details
- Key role for the business, with the overall mission to drive sustainable growth for Activia by accelerating its future core and leading strong consumer‑led innovation plans.
- Experienced Brand Manager Role (second Rotation BM Level).
- P&L delivery for Activia and market performance.
- Contribute to development and delivery of annual marketing plan & business targets.
- Specific focus on driving NS, vol growth, share, and improving GM, supporting team on delivering performance & landing key R&O.
- Portfolio management with a focus across sub ranges.
- Brand building & set strategic north star.
- Support in shaping the Activia UKI Brand strategy and deliver Annual Operating Plan (AOP).
- Drive towards north star, aligning with global and localising as relevant including building and delivering competitive claims roadmaps.
- Lead specific communications executions.
- Engage company and commercial teams via ‘built in’ collaboration & regular meetings plus quarterly sales meetings.
- Ongoing analysis of brand performance using internal and external data, identifying issues and opportunities in the market to ensure targets are achieved (NS/GM/Market Share/Penetration).
- Support development of 3+ year inno pipeline strategy.
- Lead high‑priority brand innovation projects & launches.
About You
- Can translate consumer & market insight into breakthrough innovation that delivers against the quad win and bring to market on time, in full.
- Can uncover & translate consumer insight into clear, actionable opportunities & plans.
- Drives profitable growth by aligning brand ambition with financial performance, able to create commercial value by making decisions & taking actions to grow both NS & profit.
- Skilled in driving brand excellence through aligning brand purpose, positioning and execution.
- Skilled in shaping compelling creative ideas that cut through & resonate with consumers.
- Skilled at defining clear communications brief for their brand, then identifying, prioritising and activating the most effective media & touchpoint opportunities vs. that.
- Leads effectively in a complex, matrixed environment, building trusted relationships across local, European and Global teams.
- Influences and aligns diverse stakeholders to deliver positive outcomes.
- Owns functional outcomes end‑to‑end, including delivery, risk and value.
- Adapts quickly to internal and external change to ensure consistent, high‑quality execution.
- Cuts through complexity with clear prioritisation, providing simple, focused direction that enables pace and effective decision‑making at scale.
- Plays a visible leadership role across the function, influencing beyond own team.
- Brings strategic thinking and thought leadership to shape functional direction and contribute meaningfully to broader functional and enterprise strategy.
Salary: £45,000 - £55,000 + bonus & benefits
At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities. We have a range of flexible benefits and excellent rewards. Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.
Closing date for applications: 12/06/26. You will hear about your application after this date.
Brand Manager - Activia in London employer: Danone
At Danone, we pride ourselves on being a purpose-led employer that champions health through food and sustainability. Our vibrant work culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth and development. With a commitment to diversity, equity, and inclusion, we create an environment where every team member is valued and empowered to make a meaningful impact in the FMCG sector.
