At a Glance
- Tasks: Lead influencer marketing campaigns and build authentic relationships for Danone's brands.
- Company: Join Danone, a certified B-Corp committed to sustainability and health.
- Benefits: Competitive salary, flexible benefits, employee discounts, and wellbeing support.
- Other info: Dynamic work environment with opportunities for growth and innovation.
- Why this job: Make an impact in influencer marketing while promoting healthier lifestyles.
- Qualifications: Strong influencer marketing experience and excellent relationship-building skills.
The predicted salary is between 50000 - 65000 £ per year.
Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2025. This will only be possible with each and every one of our leaders.
Role Purpose: Lead the development and execution of influencer marketing campaigns across Danone’s consumer brands, driving our cultural relevance and credibility within some of our key categories. To be a leader in building meaningful, authentic relationships to drive advocacy for our brands.
Key Activities:
- Influencer Strategy & Planning: Ability to identify key opportunities for influencer marketing across our brands based on growth objectives. Build compelling talent and influencer marketing strategies that are culture-first, and drive our overarching Earned Media agenda for Danone brands. Drive an integrated mindset where Influencer marketing doesn’t start and end on Social Media. Partner with channel leads across the business to integrate influencer-first strategies across the entire marketing eco-system.
- Talent and Influencer Sourcing: A connected individual who already holds relationships across the industry. Translate our brand objectives and values into a recruitment plan spanning across a broad range of partnerships from celebrity talent to micro-influencers and HCPs. Vet and recruit influencers into always-on and/or campaign programmes.
- Campaign Execution: Lead the execution of influencer campaigns from end-to-end: from negotiations and contracting to content management and reporting. Manage influencers virtually and on-the-ground to ensure briefs are met on time and content/deliverables delivered in full.
- Relationship Management: Manage talent, influencer and agency relationships across dedicated campaigns & brands. Nurture external relationships with talent, influencers and their teams to drive meaningful connections with Danone.
- Performance Tracking: Key lead for our reporting/KPI agenda across Influencer Marketing, partnering with our media analyst team. Local SPOC for our global influencer marketing tool, Traackr.
- Capability: Contribute to building the capability of Influencer Marketing across the Danone business to deepen understanding and drive further integration across teams. Deliver clear recommendations from other industry leading work and how Danone can learn/grow from industry trailblazers and new developments.
About You:
We would like you to demonstrate your following key skills:
- Strong influencer marketing experience, with the ability to develop culturally relevant strategies and translate brand objectives into effective campaigns.
- Well connected within the influencer and talent industry, with strong relationship-building and negotiation skills.
- Confident managing campaigns end-to-end and working across multiple teams and agencies.
- Strong commercial and analytical mindset, with experience using campaign performance and KPIs to inform recommendations.
Please note that the salary on offer here is between £50k - £65K + bonus & benefits.
About Us: At Danone, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities. Our market-leading products reach millions of consumers and patients every day. Our iconic brands span across the dairy, plant-based and water industries, including Actimel, Alpro and evian. We're also a leading provider of specialised early-life nutrition through our Aptamil and Cow & Gate brands and medical nutrition products and services through our Nutricia brand. Depending on the needs of your role, you'll spend an average of 2 to 3 days per week in the office hub, enhancing community, problem solving, and innovation. We offer a flexible benefits package that you can tailor to your needs. This includes core benefits like pension, life assurance, and healthcare, plus options such as private medical insurance, gym memberships, cycle to work and holiday trading. You’ll also have access to employee discounts and wellbeing support, helping you look after your health, finances and lifestyle in a way that works for you.
Inclusion and Diversity: Inclusion and Diversity (I&D) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.
Influencer Manager employer: Danone
Danone is an exceptional employer, committed to fostering a culture of inclusivity and sustainability while driving meaningful change in the health and nutrition sector. With a flexible benefits package tailored to individual needs, opportunities for professional growth, and a collaborative work environment, employees are empowered to thrive both personally and professionally. Located in the UK, Danone offers a unique chance to be part of a certified B-Corp that prioritises long-term strategic thinking and authentic leadership, making it an ideal place for those looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Danone and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Danone are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Danone on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Danone. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Danone. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Danone:Show us that you’ve done your homework! In your application, briefly mention what you admire about Danone’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Danone
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Danone will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Danone, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
