PR & Influencer Executive

2 days ago Be among the first 25 applicants

Direct message the job poster from Daniel Thwaites

We are looking for a proactive PR Executive to help raise awareness of Thwaites and our award-winning collection of spa hotels and inns, through supporting our PR activity. An exceptional writer, you will help draft engaging content and generate positive headlines in local, regional and national media, as well as on social media, by working closely with both journalists and influencers.

Reporting into the PR and Comms Lead, you will have a passion for writing, strong communication and relationship building skills, as well as meticulous organisation skills in order to support the work that is being done to raise the profile of our fantastic properties within target media titles. You will also be instrumental in shaping the influencer marketing strategy across the portfolio.

Your day-to-day activities will include:

• Writing, news creation and storytelling – researching, writing and issuing press releases, editorial content, features, advertorials and spokesperson quotes in crisis situations, as well as pro-actively pitching positive news stories and content to journalists in order to secure coverage
• Media support – exploring media opportunities to promote the whole spectrum of Thwaites’ properties and liaising with journalists and influencers to forge relationships and arrange press trips
• Awards submissions – identifying, drafting and entering relevant industry awards to boost the company’s profile and prestige
• Internal support – managing internal distribution of our press releases and any coverage secured as a result; and supporting any media events when needed
• The job may involve occasional weekend and evening work and requires travel to our beautiful properties across the UK

Who are we looking for

• An experienced and talented writer, you’ll have a knack for drafting a variety of highly engaging media content including press releases, features, editorial and advertorial, plus spokesperson quotes to help manage crisis situations
• You will need excellent communication skills and be able to build strong relationships with internal team members at our properties, as well as with external media
• You will be required to confidently liaise with the media, including journalists and influencers, in order to pitch stories and secure coverage, so strong interpersonal and negotiation skills are essential
• You will already have a strong black book of consumer journalist and influencer contacts
• You will be required to assist in securing and organising press visits to our properties, so strong organisation skills, with exceptional attention to detail is essential
• We’re looking for someone with great attention to detail who ideally has a minimum of three years’ experience in a consumer PR role with relevant qualifications in Journalism Studies, Public Relations or Communications
• Previous experience in hospitality/leisure PR is an advantage
• You will have a full, clean driving licence

In return, we are offering a rewarding role with scope for career progression along with;

• A fun environment where you will receive the training and support to develop and progress.
• 36.25 hours working week.
• Enhanced maternity and paternity pay.
• Health cash plan with access to discounted perks.
• 33 days annual leave.
• Discounted accommodation, food and drink in our beautiful properties across the country.
• Pension & Life assurance with access to high street discounts.
• Wagestream – Ability to access up to 40% of your wages as you earn them.
• Long service awards, including free meals and free stays with your friends or family.

About Thwaites

Daniel Thwaites, founded in 1807 by Daniel Thwaites, has grown from a small brewery in Blackburn, Lancashire to a diversified hospitality business. Initially focused on brewing, the company expanded under the leadership of Daniel\’s descendants. By the late 19th century, Thwaites was a well-established brewery with a network of public houses.

A leading name in the hospitality industry, renowned for providing exceptional experiences and services to our guests. We pride ourselves on our luxury accommodations, top-tier dining experiences, and unparalleled customer service.

Head office is located in Mellor Brook where a dedicated team work to deliver continued growth for the managed and tenanted venues from Penrith to the Solent. The modern office provides team members with a spacious working environment looking out over greenery at the foot of the Ribble Valley. On site you’ll also find the craft brewery and the Thwaites Shire Horse team. Easily accessible from the M6, head office is within an easy commute of much of Lancashire as well as northern Manchester and western Yorkshire.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries
• Hospitality

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.