Performance Meetings & Events Marketing Executive - Maternity Cover in Blackburn

Performance Meetings & Events Marketing Executive (12-Month Maternity Cover)

At Daniel Thwaites, we've been creating memorable experiences for over 200 years. Our collection of hotels, inns and spas are known for their warm hospitality, quality craftsmanship and commitment to doing things the right way. Joining our Marketing team means becoming part of a business where your ideas are valued, your development is supported, and your work has a direct impact on driving commercial success across our hotel portfolio.

Based within our Central Marketing Team, we're looking for a talented Performance Meetings & Events Marketing Executive to help grow enquiries and bookings across our Meetings & Events business.

What We're Looking For

We're seeking a proactive and commercially minded marketing professional who thrives in a fast-paced environment and enjoys balancing campaign delivery with stakeholder management. You'll have experience across digital marketing, CRM or email marketing and be comfortable working with multiple teams to deliver measurable results.

Experience you will need (Essential & Desirable):

• Experience in a marketing, CRM or digital marketing role (essential).
• Hands-on experience planning and deploying email marketing campaigns (essential).
• Experience managing website content through CMS platforms (essential).
• Knowledge of SEO principles and best practice (essential).
• An understanding of paid search and paid social marketing (desirable).
• Hospitality, leisure or events marketing experience (desirable).

Key Responsibilities

• Support and deliver Meetings & Events marketing campaigns across the Daniel Thwaites hotel portfolio.
• Manage website content, venue information and campaign landing pages.
• Own the Meetings & Events CRM calendar and deliver targeted email marketing activity.
• Work with agency partners to execute and optimise paid search and paid social campaigns.
• Develop sales collateral and support wider commercial initiatives.
• Coordinate journalist and influencer press trips, including bookings and reporting.
• Monitor campaign performance and provide insight to support future activity.

Day to Day

No two days are the same in this role. You could be planning a campaign to drive conference bookings, updating venue content on our websites, creating and scheduling CRM communications, analysing campaign performance, or collaborating with hotel sales teams and external agencies to generate quality enquiries.

You'll work closely with colleagues across the hotel portfolio to identify opportunities for growth, support PR activity by coordinating press trips, maintain campaign reporting and ensure marketing activity delivers the best possible results. Alongside campaign execution, you'll play an important role in sharing insights, supporting commercial initiatives and helping our hotels attract new Meetings & Events business.

In return, we are offering a rewarding role with scope for career progression along with;

• A fun environment where you will receive the training and support to develop and progress
• Stream - the ability to access up to 40% of your wages as you earn them each week
• Free parking
• Health cash plan with access to discounted perks
• Employee Assistance programme
• Enhances maternity and paternity pay
• 33 days annual leave
• Free tea, coffee and fruit
• Discounted accommodation, food and drink in our beautiful properties across the country
• Pension & Life assurance
• Long service awards, including free meals and free stays with your friends or family