At a Glance
- Tasks: Drive audience growth by sharing trending news and engaging content across social platforms.
- Company: Join LADbible, a leading digital media company shaping culture for Millennials and Gen Z.
- Benefits: Flexible working, creative environment, and the chance to make a real impact.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
- Why this job: Be at the forefront of digital media, influencing how millions consume content daily.
- Qualifications: 2 years in a newsroom or digital publisher; strong social media knowledge required.
The predicted salary is between 30000 - 40000 € per year.
LBG Media plc is one of the world’s fastest-growing and most influential digital media companies. Our brands, including LADbible, reach over 1 billion people globally and generate more than 13.9 billion social views every month. With a following of over 520 million, we are the world’s most engaged publisher on social and shape the way Millennials and Gen Z consume content — across the UK, the US, and beyond. At LADbible, we’re not just reporting the news — we’re defining culture. Our team moves fast, embraces trends, and creates content that resonates with millions of people every day.
The Role
We’re looking for a Social Editor to be at the heart of LADbible’s audience growth strategy. You’ll be responsible for distributing trending and breaking news to our global audience, ensuring our journalism reaches the right people, on the right platforms, at the right time. You’ll work closely with journalists and editors to shape a daily publishing schedule, using editorial judgement and data insight to maximise reach and engagement across social platforms and beyond. This is a fast-paced, social-led editorial role with real impact on brand performance.
What You’ll Do
- Stay ahead of competitors by proactively researching trending news, stories, and viral videos
- Identify and champion content that audiences will want to read, watch, or share
- Take a 360 approach to sourcing and distributing content across multiple platforms and referrers
- Collaborate with social editors, writers, and journalists to develop ideas and improve content performance
- Schedule and post content, primarily across Facebook and X (Twitter)
- Package articles by writing compelling headlines, captions, and selecting attention-grabbing thumbnails
- Monitor performance using social and audience analytics tools, optimising content to maximise reach
- Explore and adopt new methods for audience growth across search and other referrers
- Bring creativity, initiative, and fresh ideas to the team, contributing to ongoing improvements
- Work across a seven-day rota and cover live events as they happen
Who You Are
- At least 2 years’ experience in a newsroom, digital publisher, or newspaper environment
- Experience working for a social publisher or digital newsroom is essential
- Strong knowledge of social media platforms and Google Search
- Interest in the UK and US news agenda, including pop culture, trends, and viral stories
- Degree in Journalism, Broadcasting, Media, or equivalent experience (or strong relevant experience)
- Experience selecting content and writing headlines for a digital audience
- Understanding of trending news and how to turn it into engaging, audience-led stories
- Working knowledge of analytics tools such as Google Analytics, Trends, Chartbeat, or NewsWhip is desirable
- Proven ability to work collaboratively within editorial teams; mentoring experience is a plus but not required
- Strong examples of content, posts, or articles that have driven audience growth
- Strong proofreading skills and understanding of journalism law and ethics
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week. LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
Social Editor - Freelance employer: Dangote Industries Limited
LBG Media plc is an exceptional employer, offering a dynamic and inclusive work culture that thrives on creativity and collaboration. As a Social Editor at LADbible, you will be at the forefront of shaping content that resonates with millions, while benefiting from opportunities for professional growth in a fast-paced environment. With a commitment to diversity and a flexible blended working model, you'll find a supportive atmosphere that values your contributions and encourages innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Social Editor - Freelance
✨Tip Number 1
Get your social media game on point! Make sure your profiles are polished and showcase your best work. We want to see how you engage with trends and create content that resonates.
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or Twitter, and don’t be shy about sliding into DMs. Building relationships can open doors for freelance gigs, and we’re all about collaboration.
✨Tip Number 3
Stay ahead of the curve by keeping an eye on trending topics and viral content. Use tools like Google Trends to spot what’s hot, and be ready to pitch ideas that tap into those conversations.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Social Editor - Freelance
Some tips for your application 🫡
Show Your Passion for Social Media:When you're writing your application, let us see your enthusiasm for social media! Share examples of how you've engaged with audiences and any creative content you've produced. We want to know what makes you tick in the digital world.
Tailor Your Application:Make sure to customise your application for the Social Editor role. Highlight your experience in newsrooms or digital publishing, and showcase your understanding of trending topics. This helps us see how you fit into our fast-paced environment.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon. We appreciate a well-structured application that gets straight to the heart of your skills and experiences.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about LADbible and our culture.
How to prepare for a job interview at Dangote Industries Limited
✨Know Your Trends
Before the interview, dive deep into current trends and viral stories relevant to the role. LBG Media plc thrives on staying ahead of the curve, so being able to discuss recent trending news or popular content will show your passion and understanding of the industry.
✨Showcase Your Content Skills
Prepare examples of your previous work that highlight your ability to create engaging headlines and compelling social media posts. Bring along a portfolio or links to your best content, as this will demonstrate your experience and creativity in a tangible way.
✨Familiarise Yourself with Analytics Tools
Since the role involves optimising content based on performance metrics, brush up on your knowledge of analytics tools like Google Analytics or Chartbeat. Be ready to discuss how you've used data insights in the past to drive audience engagement and growth.
✨Collaborative Spirit
LADbible values teamwork, so be prepared to talk about your experience working collaboratively in editorial teams. Share specific examples of how you’ve contributed to team projects or mentored others, as this will highlight your ability to thrive in a fast-paced environment.
