At a Glance
- Tasks: Lead the architecture of our marketing data ecosystem and ensure compliance across platforms.
- Company: Join Wise, a global tech company revolutionising money management.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Shape the future of marketing technology and make a real impact on global campaigns.
- Qualifications: Proven PM experience in marketing tech and strong understanding of data systems.
The predicted salary is between 70000 - 90000 € per year.
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.
The Marketing Platform team owns the technical infrastructure behind how Wise acquires and communicates with customers, spanning tracking and attribution, CRM tooling, paid channel integrations, and data privacy compliance. We are looking for a PM who understands how these components fit together as an architecture, not just as a list of capabilities, and who can set a strong vision for this crucial area of Wise.
Day to day, you will act as the architect of our data ecosystem, ensuring that tracking infrastructure remains accurate and compliant while driving a roadmap that holds up in a privacy-regulated, multi-market environment. Working closely with the Marketing Martech lead, you will empower our marketing teams by architecting our Customer Data Products, providing the foundational platform that enables data to flow from internal warehouses to global ad platforms. You are responsible for transforming the marketing stack into a high-visibility Customer Data Platform, ensuring the transparency and accuracy required to prove ROI on global campaigns and translating technical risks into clear business impacts for executive leadership.
Responsibilities
- Tracking & Attribution: Ensure conversion events, attribution logic, and LTV models remain accurate and auditable, identifying and resolving issues before they affect budget allocation or reporting.
- CRM & Marketing Channel Support: Act as the primary PM interface for CRM and marketing teams, translating operational needs into well-scoped technical requirements. Support Braze as our lifecycle marketing platform, including SDK deployment and behavioural signal capture. Maintain vendor data pipelines, and the customer rate‑alerts product.
- Privacy, Compliance & Data Governance: Lead the evolution of our Consent Management Platform from binary to granular, category-based consent, meeting GDPR and DMA requirements. Manage data retention and deletion obligations across the stack, including ATT, SKAdNetwork, and platform-specific protocols such as Meta AMM, and own incident response when data or compliance issues arise.
- MarTech Strategy & Architecture: Maintain a clear picture of the marketing technology stack: how components interact, where dependencies and risks sit, and what the roadmap should be. Lead vendor evaluations, navigate legal and security reviews, and drive signal expansion to new ad platforms, building frameworks scalable enough to onboard new channels without bespoke engineering each time. Translate technical changes into business impact for senior stakeholders, including quantifying platform or compliance risk in Contribution Margin terms.
Qualifications
- Proven PM experience in marketing technology, data infrastructure, or a similarly technical domain.
- Ability to think architecturally: you can map how tools and services interact as a system, identify where the risks are, and reason about building trade-offs.
- Experience with data products is a plus, but systems thinking is the bar.
- Solid grasp of tracking and attribution fundamentals: event pipelines, pixel and SDK integrations, mobile measurement, and how data flows from device to ad platform.
- Working knowledge of GDPR, DMA, ATT, and how privacy regulation shapes what marketing technology can and cannot do.
- Demonstrable experience working closely with CRM and paid marketing teams, with a genuine understanding of what they need from the platform.
- Strong cross-functional communicator, able to align engineering, analytics, legal, and marketing stakeholders on complex technical topics.
Nice to have
- Hands‑on experience with Braze, Singular, or Google Tag Manager, including server-side.
- Background in data pipeline work or warehouse‑to‑platform integrations.
- Experience in a global fintech or similarly regulated environment.
Senior Product Manager - Marketing Platform employer: Dangote Industries Limited
Wise is an exceptional employer, offering a dynamic work environment where innovation meets purpose. As a Senior Product Manager in the Marketing Platform team, you will play a pivotal role in shaping the future of financial technology while enjoying a culture that prioritises collaboration, employee growth, and a commitment to compliance and data governance. With opportunities for professional development and a focus on impactful projects, Wise empowers its employees to make a meaningful difference in the world of money management.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager - Marketing Platform
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend meetups, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by researching Wise and its marketing platform. Understand their mission and how your skills can help them achieve it. Tailor your answers to show how you can contribute to their goals.
✨Tip Number 3
Don’t just apply anywhere; focus on roles that excite you! Use our website to find positions that match your skills and interests. We’ve got loads of opportunities waiting for you!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds as they make decisions.
We think you need these skills to ace Senior Product Manager - Marketing Platform
Some tips for your application 🫡
Show Your Passion for Product Management:When writing your application, let your enthusiasm for product management shine through! Share specific examples of how you've tackled challenges in marketing technology and how you envision contributing to our mission at Wise.
Be Clear and Concise:We love a well-structured application! Make sure to clearly outline your experience and skills relevant to the role. Use bullet points where possible to make it easy for us to see how you fit the bill.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to highlight your experience with tracking, attribution, and data governance. Show us that you understand the nuances of the role and how you can add value.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Dangote Industries Limited
✨Know Your Tech Stack
Before the interview, make sure you have a solid understanding of the marketing technology stack. Familiarise yourself with how different components interact and the potential risks involved. This will help you articulate your architectural thinking and demonstrate your ability to map out complex systems.
✨Showcase Your Compliance Knowledge
Since privacy regulations like GDPR and DMA are crucial for this role, brush up on these topics. Be prepared to discuss how you've navigated compliance issues in past projects and how you would approach evolving the Consent Management Platform at Wise.
✨Communicate Cross-Functionally
Highlight your experience working with various teams, such as engineering, analytics, and marketing. Use specific examples to show how you've aligned stakeholders on technical topics. This will demonstrate your strong communication skills and your ability to bridge gaps between different functions.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about past challenges you've faced in managing data infrastructure or marketing technology and how you resolved them. This will showcase your critical thinking and ability to translate technical risks into business impacts.
