Senior Product Analyst - SEO Product

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money.

We are looking for a Senior Product Analyst to support our SEO product, one of the most cost effective acquisition channels at Wise. Currency converter or Cost of living are some examples of the type of product that we proudly built. You should be passionate about our mission of Money Without Borders as this role can have a critical impact on the mission. You will work with a product team to build scalable SEO product programs and partner up with marketing teams to drive strategy and growth by providing data driven insights and recommendations.

In this role, you will have a unique opportunity to work with a rich dataset and uncover insights as well as build tools to help people around the world be aware of Wise.

At Wise our mission is ‘Building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.’ Whether our customers are sending money to another country, spending money abroad, or making and receiving international business payments, Wise is on a mission to make their lives easier and save them money.

In SEO Product, growth comes from acquiring new organic traffic, improving landing page conversion, and scaling what works across markets and programmes. You’ll partner closely with Product, SEO specialists, UX, and Engineering to identify the highest-impact opportunities, solve the biggest problems, and turn insights into measurable growth.

• Own the SEO product analytical domains including all of the keyword tracking; systematically make recommendations to increase traffic and optimise landing page conversion.
• Contribute to, own, create and track OKRs for your team, keeping them accountable throughout the quarter.
• Own measurement, attribution & incrementality in SEO product: partner with your team to define how we quantify organic impact and control for incremental effects—including in a ‘zero-click’ / LLM-driven world where clicks alone understate value; align on success metrics and controls, and report performance clearly to marketing stakeholders.
• Optimise performance per country/program by running A/B tests and SEO split-tests and deep analysis into segments (RFM), lifetime values (LTVs), return on investment etc.
• Improve how your channel forecasts performance and inputs recommendations to the investment framework.
• Own data pipelines by identifying what data and modeling needs to be collected, automated and maintained, ensuring data quality and readiness.

• You have a background working in either product or marketing analytics; experience with attribution and incrementality/uplift measurement is a plus.
• You have advanced SQL skills; Python/R skills are advantageous; familiar with data pipelines (we use dbt).
• You’ve successfully set up and run A/B tests before and have a strong understanding of testing and experimental design.
• Able to demonstrate that you can tell a story and proactively give guidance on strategy based on insights.
• You are familiar with common marketing concepts (how different channels work, Payback, CAC, LTV, Contribution Margin, etc.).
• You have experience with data visualisation tools (Looker, PowerBI, Tableau etc.) and demonstrate storytelling ability with data.
• SEO experience is preferred but not required.

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.