At a Glance
- Tasks: Enhance our attribution model and analyse marketing effectiveness to drive growth.
- Company: Join a forward-thinking company focused on sustainable marketing strategies.
- Benefits: Competitive salary, flexible working, private medical insurance, and annual self-development budget.
- Other info: Enjoy a vibrant workplace with fun activities and a pet-friendly environment.
- Why this job: Make a real impact by shaping marketing strategies with data-driven insights.
- Qualifications: Bachelor’s degree in relevant fields and 2+ years in marketing analytics.
The predicted salary is between 60000 - 75000 € per year.
We are looking for an analytical and curious Senior Marketing Data Analyst to join our Marketing Science team. Our mission is to fuel sustainable growth by measuring marketing effectiveness - building a unified measurement framework based on experimentation, Marketing Mix Models and tracked attribution.
Your Mission
In this role, you will help us build our best representation of marketing effectiveness by enhancing and maintaining our attribution model. You will partner with our Lead Analyst to own the code and define our attribution logic while partnering with marketing teams to ensure every £ is spent efficiently.
Key Responsibilities
- Maintain and enhance our attribution model logic.
- Use dbt to maintain data pipelines, refine attribution rules, and implement new logic as our channel mix and marketing effectiveness understanding evolves.
- Ensure the accuracy of marketing data integrity in our attribution model.
- Work with the Data Science, Acquisition and marketing teams to evolve our model.
- Build dashboards that allow marketing stakeholders to self-serve daily performance metrics.
- Translate complex datasets and modelling results into clear, non-technical narratives for marketing stakeholders.
- Execute detailed, in-depth analyses to identify improvement opportunity areas in our current measurement capabilities and propose solutions.
- You will help us improve our measurement confidence level by identifying certainty gaps and proposing ways to bridge those gaps.
- You will contribute defining impactful OKRs to work throughout the half of the year.
Qualifications
- Bachelor’s degree in Statistics, Economics, or other relevant fields.
- 2+ years of experience in a marketing analytics or data analytics role.
- Advanced SQL skills, Python/R and dbt are advantageous.
- You are able to demonstrate that you can tell a story with data and proactively give guidance on strategy based on insights.
- Experience working with attribution models/MMP data is advantageous.
- Experience with data visualisation tools (example, Looker, Power BI, LightDash).
- Understanding of performance marketing is advantageous.
Benefits
- Base salary of £60,000 - £75,000 (based on experience)
- RSU's in a growing and public company
- Work from (almost) anywhere in the world for up to 90 days a year
- Flexible working - you’re trusted to do the right thing and be responsible
- Private Medical Insurance + Life Insurance
- Discounted gym memberships and cycle to work scheme
- A paid 6-week sabbatical leave after four years
- 26 weeks maternity leave at full pay
- An annual self-development budget
- Annual Mission Days festival
- Pet friendly offices
- Lots of fun group activities like yoga, running and boardgame nights
Senior Marketing Data Analyst - Marketing Science employer: Dangote Industries Limited
Join our dynamic Marketing Science team as a Senior Marketing Data Analyst, where you'll play a pivotal role in driving sustainable growth through innovative marketing measurement. We offer a flexible work environment that empowers you to thrive, alongside competitive benefits such as a generous salary, private medical insurance, and a unique 6-week sabbatical after four years. With a strong focus on employee development and a vibrant work culture filled with engaging activities, this is an excellent opportunity for those looking to make a meaningful impact in the world of marketing analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Data Analyst - Marketing Science
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. Use real-life examples from your experience to demonstrate how you've tackled challenges in marketing analytics.
✨Tip Number 3
Show off your data storytelling skills! Be ready to explain complex datasets in simple terms. This will impress interviewers and show that you can communicate effectively with marketing teams.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Senior Marketing Data Analyst - Marketing Science
Some tips for your application 🫡
Show Your Analytical Side:When writing your application, make sure to highlight your analytical skills. We want to see how you've used data to drive decisions in your previous roles. Share specific examples that demonstrate your ability to tell a story with data!
Tailor Your Experience:Don’t just send a generic application! Tailor your experience to match the job description. Mention your familiarity with attribution models and any relevant tools like SQL or dbt. This shows us you’ve done your homework and are genuinely interested.
Keep It Clear and Concise:We appreciate clarity! Make sure your application is easy to read and gets straight to the point. Use bullet points for key achievements and keep your language straightforward. Remember, we’re looking for someone who can translate complex data into simple narratives.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy and ensures your application goes directly to us. Plus, you’ll get to see more about what we do and our awesome culture!
How to prepare for a job interview at Dangote Industries Limited
✨Know Your Numbers
As a Senior Marketing Data Analyst, you'll need to be comfortable with data. Brush up on your SQL and Python skills before the interview. Be ready to discuss specific projects where you've used these tools to drive marketing effectiveness.
✨Storytelling with Data
Prepare to showcase how you've translated complex datasets into clear narratives. Think of examples where your insights led to strategic decisions. This will demonstrate your ability to communicate effectively with non-technical stakeholders.
✨Understand Attribution Models
Familiarise yourself with different attribution models and be prepared to discuss your experience with them. Highlight any work you've done in maintaining or enhancing attribution logic, as this is crucial for the role.
✨Ask Insightful Questions
Show your curiosity by preparing thoughtful questions about the company's current measurement capabilities and future goals. This not only demonstrates your interest but also gives you a chance to assess if the company aligns with your career aspirations.
