Regional Sales Manager - East Region

The Regional Sales Manager drives regional store by store sell out to achieve Sony UK BGT and high quality SLC-T (Selection / Location / Condition / Training) level in line with European GENBA KPI. This role is pivotal in driving results through your field team. Reporting to the Sales and Retail Activation Manager, success in this role hinges on your ability to lead and empower a sales management team, digest data, drive shop front execution and sales while managing key internal and external customers.

Key Responsibilities

• Leading, managing and developing staff/sales team to ensure Sony is our customers' preferred supplier and best in class on sales talent development.
• Taking standards and values into consideration.
• Balancing value for the customer and value for Sony.
• Improving team quality through people development.
• Timely performance reviews (1-to-1 meetings with team members).
• Implementing and aligning with the Sony Way of Selling and sales management.
• Effectively handling a multi-channel retail environment and driving growth.
• Field sales team management.

Business Planning

• Developing and implementing the regional strategy, aligned with SUKs corporate objectives.
• Market strategy planning: using team members as effectively and efficiently as possible.
• Articulating business objectives to the regional team of Area Sales Managers and Sales Promoters.

Sales Activities

• Optimising the frequency of customer contact (face-to-face and by telephone) and ensuring monthly plans are recorded and evaluated in line with contact targets.
• Monitoring frequency of communication and recording (following up on use of contact management tool).
• Visiting branches as well as head offices.

Sales Monitoring

• Building business relationships with channel partners.
• Model by Model sell-out strategies.
• Maintaining, developing and improving in-house shares and market shares.
• Monitoring and working with accounts team to maintain stock in branch.
• Ensuring speedy activation of product ranging.

You will bring

• Significant experience in a sales management role.
• Validated experience in people management.
• Experience in multi-channel retailing and knowledge of e-commerce marketing/sales.
• Proficiency in MS Office.
• Command of English.
• Leadership and interpersonal skills.
• An open approach towards, embraces and continuously initiates and implements change.
• Result-oriented mentality and consistent track record in delivering business results.
• Strong people leader who motivates employees and develops next generation of leaders.

Life at Sony

We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work‑life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture. We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about. You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap!

Bring your uniqueness to Sony

We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony’s purpose – ‘to fill the world with emotion, through the power of creativity and technology’. We want you to bring your unique self to work and help shape our culture.

Equal Opportunity

Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.

Disability Accommodation for Applicants to Sony Europe

Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests, please contact us by email at AccommodationRequest@eu.sony.com or by mail to: Sony Europe B.V, Human Resources Department, the Heights, Brooklands, Surrey, KT13 0XW, UK. When contacting us please indicate the position you are applying for, and the accommodation required.