At a Glance
- Tasks: Lead the development of a cutting-edge marketing platform to enhance customer engagement.
- Company: Join Wise, a global tech company revolutionising money management.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and compliance.
- Why this job: Shape the future of marketing technology and make a real impact on global campaigns.
- Qualifications: Proven experience in product management and a strong understanding of marketing technology.
The predicted salary is between 70000 - 90000 € per year.
Wise is a global technology company, building the best way to move and manage the world's money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
The Marketing Platform team owns the technical infrastructure behind how Wise acquires and communicates with customers, spanning tracking and attribution, CRM tooling, paid channel integrations, and data privacy compliance. We are looking for a PM who understands how these components fit together as an architecture, not just as a list of capabilities, and who can set a strong vision for this crucial area of Wise.
Day to day, you will act as the architect of our data ecosystem, ensuring that tracking infrastructure remains accurate and compliant while driving a roadmap that holds up in a privacy-regulated, multi-market environment. Working closely with the Marketing Martech lead, you will empower our marketing teams by architecting our Customer Data Products, providing the foundational platform that enables data to flow from internal warehouses to global ad platforms.
You are responsible for transforming the marketing stack into a high-visibility Customer Data Platform, ensuring the transparency and accuracy required to prove ROI on global campaigns and translating technical risks into clear business impacts for executive leadership.
Responsibilities- Tracking & Attribution: Ensure conversion events, attribution logic, and LTV models remain accurate and auditable, identifying and resolving issues before they affect budget allocation or reporting.
- CRM & Marketing Channel Support: Act as the primary PM interface for CRM and marketing teams, translating operational needs into well-scoped technical requirements. Support Braze as our lifecycle marketing platform, including SDK deployment and behavioural signal capture. Maintain vendor data pipelines, and the customer rate‐alerts product.
- Privacy, Compliance & Data Governance: Lead the evolution of our Consent Management Platform from binary to granular, category-based consent, meeting GDPR and DMA requirements. Manage data retention and deletion obligations across the stack, including ATT, SKAdNetwork, and platform-specific protocols such as Meta AMM, and own incident response when data or compliance issues arise.
- MarTech Strategy & Architecture: Maintain a clear picture of the marketing technology stack: how components interact, where dependencies and risks sit, and what the roadmap should be. Lead vendor evaluations, navigate legal and security reviews, and drive signal expansion to new ad platforms, building frameworks scalable enough to onboard new channels without bespoke engineering each time. Translate technical changes into business impact for senior stakeholders, including quantifying platform or compliance risk in Contribution Margin terms.
- Proven PM experience in marketing technology, data infrastructure, or a similarly technical domain.
- Ability to think architecturally: you can map how tools and services interact as a system, identify where the risks are, and reason about building trade-offs. Experience with data products is a plus, but systems thinking is the bar.
- Solid grasp of tracking and attribution fundamentals: event pipelines, pixel and SDK integrations, mobile measurement, and how data flows from device to ad platform.
- Working knowledge of GDPR, DMA, ATT, and how privacy regulation shapes what marketing technology can and cannot do.
- Demonstrable experience working closely with CRM and paid marketing teams, with a genuine understanding of what they need from the platform.
- Strong cross-functional communicator, able to align engineering, analytics, legal, and marketing stakeholders on complex technical topics.
- Hands‐on experience with Braze, Singular, or Google Tag Manager, including server-side.
- Background in data pipeline work or warehouse‐to‐platform integrations.
- Experience in a global fintech or similarly regulated environment.
Senior Product Manager - Marketing Platform in London employer: Dangote Industries Limited
Wise is an exceptional employer, offering a dynamic work environment where innovation meets purpose. As a Senior Product Manager in the Marketing Platform team, you will play a pivotal role in shaping the future of financial technology while enjoying a culture that prioritises collaboration, transparency, and employee growth. With opportunities for professional development and a commitment to diversity and inclusion, Wise empowers its employees to make a meaningful impact on the global stage.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager - Marketing Platform in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend meetups, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Wise and its marketing platform. Understand their mission and how your skills can contribute. Tailor your responses to show how you can help them achieve their goals.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it aligns with the Senior Product Manager role. Highlight your understanding of data infrastructure and marketing technology to stand out.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Product Manager - Marketing Platform in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Product Manager. Highlight your experience in marketing technology and data infrastructure, and don’t forget to showcase your architectural thinking skills!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about Wise’s mission and how your background aligns with the responsibilities outlined in the job description. Be genuine and let your personality come through.
Showcase Relevant Experience:When detailing your past roles, focus on experiences that relate to tracking, attribution, and CRM support. We want to see how you've tackled similar challenges and what impact you made in previous positions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Wise!
How to prepare for a job interview at Dangote Industries Limited
✨Know Your Tech Stack
Make sure you understand the marketing technology stack and how its components interact. Brush up on tracking and attribution fundamentals, as well as any tools mentioned in the job description like Braze or Google Tag Manager. Being able to discuss these confidently will show that you're ready to hit the ground running.
✨Showcase Your Systems Thinking
Prepare to demonstrate your ability to think architecturally. Be ready to explain how you would map out the interactions between different tools and services, identify potential risks, and make trade-offs. Use examples from your past experience to illustrate your thought process.
✨Understand Privacy Regulations
Familiarise yourself with GDPR, DMA, and other privacy regulations that impact marketing technology. Be prepared to discuss how these regulations shape the strategies you would implement at Wise, especially regarding data governance and compliance.
✨Communicate Cross-Functionally
Highlight your experience in aligning various stakeholders, such as engineering, analytics, and marketing teams. Prepare examples of how you've successfully navigated complex technical topics and ensured everyone is on the same page. This will show that you can be an effective bridge between teams.
