At a Glance
- Tasks: Enhance our attribution model and analyse marketing effectiveness to drive growth.
- Company: Join a forward-thinking company focused on sustainable marketing strategies.
- Benefits: Competitive salary, flexible work options, and generous leave policies.
- Other info: Enjoy a vibrant workplace with fun activities and excellent career development.
- Why this job: Make a real impact by shaping marketing strategies with data-driven insights.
- Qualifications: Degree in Statistics or Economics; 2+ years in marketing analytics.
The predicted salary is between 60000 - 75000 € per year.
We are looking for an analytical and curious Senior Marketing Data Analyst to join our Marketing Science team. Our mission is to fuel sustainable growth by measuring marketing effectiveness - building a unified measurement framework based on experimentation, Marketing Mix Models and tracked attribution.
Your Mission
In this role, you will help us build our best representation of marketing effectiveness by enhancing and maintaining our attribution model. You will partner with our Lead Analyst to own the code and define our attribution logic while partnering with marketing teams to ensure every £ is spent efficiently.
Key Responsibilities
- Maintain and enhance our attribution model logic.
- Use dbt to maintain data pipelines, refine attribution rules, and implement new logic as our channel mix and marketing effectiveness understanding evolves.
- Ensure the accuracy of marketing data integrity in our attribution model.
- Work with the Data Science, Acquisition and marketing teams to evolve our model.
- Build dashboards that allow marketing stakeholders to self-serve daily performance metrics.
- Translate complex datasets and modelling results into clear, non-technical narratives for marketing stakeholders.
- Execute detailed, in-depth analyses to identify improvement opportunity areas in our current measurement capabilities and propose solutions.
- You will help us improve our measurement confidence level by identifying certainty gaps and proposing ways to bridge those gaps.
- You will contribute defining impactful OKRs to work throughout the half of the year.
Qualifications
- Bachelor’s degree in Statistics, Economics, or other relevant fields.
- 2+ years of experience in a marketing analytics or data analytics role.
- Advanced SQL skills, Python/R and dbt are advantageous.
- You are able to demonstrate that you can tell a story with data and proactively give guidance on strategy based on insights.
- Experience working with attribution models/MMP data is advantageous.
- Experience with data visualisation tools (example, Looker, Power BI, LightDash).
- Understanding of performance marketing is advantageous.
Benefits
- Base salary of £60,000 - £75,000 (based on experience)
- RSU's in a growing and public company
- Work from (almost) anywhere in the world for up to 90 days a year
- Flexible working - you’re trusted to do the right thing and be responsible
- Private Medical Insurance + Life Insurance
- Discounted gym memberships and cycle to work scheme
- A paid 6-week sabbatical leave after four years
- 26 weeks maternity leave at full pay
- An annual self-development budget
- Annual Mission Days festival
- Pet friendly offices
- Lots of fun group activities like yoga, running and boardgame nights
Senior Marketing Data Analyst - Marketing Science in London employer: Dangote Industries Limited
Join a forward-thinking company that values analytical minds and fosters a culture of innovation and collaboration. As a Senior Marketing Data Analyst, you will enjoy flexible working arrangements, a competitive salary, and unique benefits such as a paid sabbatical and an annual self-development budget, all while contributing to impactful marketing strategies in a supportive environment. With opportunities for professional growth and a commitment to employee well-being, this role offers a rewarding career path in a dynamic and pet-friendly workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Data Analyst - Marketing Science in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. Use real-life examples from your experience to demonstrate how you've tackled challenges in marketing analytics.
✨Tip Number 3
Show off your data storytelling skills! Be ready to explain complex datasets in simple terms. This will impress interviewers and show them you can communicate effectively with marketing teams.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Senior Marketing Data Analyst - Marketing Science in London
Some tips for your application 🫡
Show Your Analytical Side:Make sure to highlight your analytical skills in your application. We want to see how you’ve used data to drive decisions and improve marketing effectiveness in your previous roles.
Tailor Your Narrative:When writing your application, tailor your narrative to reflect our mission of measuring marketing effectiveness. Use clear, non-technical language to explain complex data insights, just like you would when communicating with marketing stakeholders.
Demonstrate Your Technical Skills:Don’t forget to showcase your technical skills! Mention your experience with SQL, Python/R, and dbt, as well as any data visualisation tools you’ve used. This will help us see how you can contribute to maintaining and enhancing our attribution model.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Dangote Industries Limited
✨Know Your Numbers
As a Senior Marketing Data Analyst, you'll need to be comfortable with data. Brush up on your SQL and Python skills before the interview. Be ready to discuss specific projects where you've used these tools to drive marketing effectiveness.
✨Showcase Your Storytelling Skills
It's not just about crunching numbers; it's about telling a compelling story with them. Prepare examples of how you've translated complex data into clear insights for non-technical stakeholders. This will demonstrate your ability to communicate effectively within the team.
✨Understand Attribution Models
Since the role involves enhancing attribution models, make sure you understand the basics and nuances of different models. Be prepared to discuss any experience you have with attribution logic and how it impacts marketing spend efficiency.
✨Prepare Questions for Them
Interviews are a two-way street! Think of insightful questions to ask about their current measurement frameworks and how they envision evolving their attribution model. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
