Principal Product Manager - Customer Activation in London

Wise is a global technology company, building the best way to move and manage the world’s money. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

Join us solving one of the biggest growth opportunities at Wise; shaping how millions of prospective new Wise customers around the world complete their first transfer to move money across borders with personalized AI Assistant and tailored experiences in each route. Today, many of our customers try cross‑border transfers for the first time in their life with Wise. They need superior value in price and speed in their specific route, a seamless experience that turns an unfamiliar process into something so effortless, personalized and locally relevant that choosing any other provider becomes unthinkable.

Responsibilities

• Lead Wise AI Assistant: shape and scale our AI‑powered concierge that provides personalized, contextual guidance during the first transfer and beyond.
• Spearhead new innovative experiences replacing traditional UX screens with agentic conversational banking.
• Tailored Experiences Route‑by‑Route: create a systematic approach to harvest insights from the assistant and beyond, and rally the organization to win new customers by tailoring the product offering and experiences route by route (e.g. GBP→EUR).
• Work closely with regional, pricing, and payment operations teams.
• Own two interconnected high‑impact areas simultaneously: drive the AI Assistant and the route‑by‑route activation strategy, finding synergies between the insight engine from assistant conversation and core product improvements.
• Shape Wise's conversational AI banking future: take the AI Assistant from contextual helper to agentic concierge, define the path from chat to conversational transfer setup and scale interaction mediums beyond the Wise App, such as MCPs.
• Build scalable systems for global impact: create systematic frameworks that enable regional teams to win their own routes independently.
• Drive customer activation through data, design and experimentation using conversion funnels, AI‑generated insights, competitor benchmarks, and A/B testing to identify and capture opportunities route by route and also global step changes.
• Collaborate across the organization: work with Platform team on shared AI infrastructure, regional teams on local execution, compliance on new capabilities, and engineering and vendors on cutting‑edge agentic AI technologies.
• Manage diverse stakeholders: bring priorities and clarity through customer insights, data, and product sense—make decisions through facts, not opinions.
• Lead without authority world‑class designers, developers, and analysts to help the team reach their full potential and ship exceptional products.

Opportunities & Benefits

• Shape AI‑first product experiences at scale: define how millions of customers interact with AI assistants during their most critical financial decisions—a category‑defining opportunity in conversational banking.
• Build from 0 to 1 and 1 to 100M: pilot AI capabilities, build systematic playbooks that multiply impact across regions, launch products and scale them to millions of customers.
• Autonomy: choose your own path to success while having the freedom to define the vision and the responsibility for making it happen.
• Flexibility: work in a flexible environment and choose where and how you work.
• Global collaboration and travel: work with regional teams and vendors across London, Budapest, Tallinn, Austin, Singapore, traveling to collaborate and localize the product around the world.
• Path to leadership: successful candidates can grow into Product Lead roles for the broader activation area as it scales.

Qualifications

• Experienced product manager (5+ years) who has solved complex customer‑facing problems at global scale, ideally in fintech.
• Experience with AI/ML‑powered products—building conversational experiences, recommendation systems, or other AI‑first features.
• Understand the unique challenges of shipping non‑deterministic products (LLMs, evaluation, guardrails, iteration loops).
• Customer obsessed; approach every problem from the eyes of a first‑time user who is nervous about sending their hard‑earned money internationally.
• Strong sense of UX and strict attention to UI details; track record of delivering excellent UX.
• Design skills are a clear desired bonus.
• Analytics mindset: use funnel data, cohort analysis, conversion metrics, and qualitative insights to identify, diagnose and prioritize problems.
• Experience with qualitative design testing to assess solutions against functional and emotional needs.
• Experience with experimentation and growth—A/B testing, funnel optimization, systematic approaches to improving conversion at scale.
• Technical understanding: comfortable discussing LLM architectures, API integrations and able to partner effectively with engineers to expedite delivery.
• Self‑driven, first‑principles thinker; handle ambiguity and noise; manage two parallel roadmaps and pave the way for new initiatives.
• Ability to turn a vision into actions with tangible building blocks of a roadmap and hands‑on execution at pace to deliver impact faster.
• Experience building strong cross‑functional team culture for best‑in‑class engineers, designers, analysts and researchers across distributed teams.
• Excited about shaping the future of agentic AI experiences and moving money globally for millions of customers, businesses and partners.

Benefits

• Restricted Stock Units (RSUs) and other benefits.
• Regular compensation reviews.
• Generous stock options package.
• 25 days holiday (plus bank holidays and three me days).
• Generous pension with enhanced company contributions.
• Mobile Wise—work remotely for 3 months each year.
• Private medical cover.
• Loads more.

Ready to shape conversational AI experiences and help millions move money around the world?