At a Glance
- Tasks: Lead creative development of standout branded content using AI and innovative formats.
- Company: Join LADbible Group, a leading social youth publisher with a diverse culture.
- Benefits: Flexible working, collaborative environment, and opportunities for personal growth.
- Other info: Be part of a dynamic team driving impactful content across social platforms.
- Why this job: Shape high-profile content that blends culture, entertainment, and tech for major brands.
- Qualifications: Experience in social-first creative environments and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
About the Role
LADbible Group has launched a brand-new, dedicated content team for one of the world's biggest tech brands, creating bold, breakthrough content across social platforms. This is a unique opportunity to shape high-impact brand partnership work, powered by AI and cutting‐edge technology.
We're looking for an Associate Creative Director who is passionate about the creative possibilities of AI, and who can lead the development of standout, social‐first branded content. You'll define what great looks like across both partnership campaigns and platform output, guiding the team from initial spark through to delivery.
You'll lead creative ideation across short‐form video, memes, reactive content, and generative AI, applying LADbible's most recognisable formats to create work that feels native, entertaining, and culturally relevant. This role will sit at the heart of the team, leading and inspiring a multidisciplinary group of creative producers, editors, creators, and talent partners to deliver work that earns attention and drives real impact.
What the opportunity looks like
- Lead the creative development of branded content for a high‐profile tech partner, ensuring ideas feel native to platform and true to LADbible's voice.
- Apply and evolve LADbible's most successful formats into partnership work, making them work harder and travel further.
- Oversee creative output across owned social channels, ensuring consistency, quality, and platform relevance.
- Own the end‐to‐end creative output, maintaining a high standard across both always‐on content and campaign moments.
- Shape and manage the idea pipeline, balancing reactive content with bigger, format‐led executions.
- Champion AI‐led storytelling, identifying opportunities to use generative tools to enhance both speed and creative ambition.
- Lead, mentor, and inspire the wider creative team, providing clear direction and elevating the quality of ideas and execution.
- Act as the senior creative voice in client conversations, turning briefs into strong, simple ideas and presenting them with clarity and confidence.
- Collaborate cross‐functionally to ensure ideas are both ambitious and deliverable within fast‐paced production timelines.
- Stay tapped into culture, platform trends, and audience behaviour to ensure all output feels current and competitive.
Skills and experience we'd like you to have
- Significant experience within a social‐first creative, editorial, or advertising environment, operating at a senior or leadership level.
- Proven track record of developing standout branded content that feels native to platform.
- Strong leadership skills, with experience guiding multidisciplinary teams and improving creative output.
- Experience working with established content formats and evolving them for different brands or audiences.
- Ability to think strategically while maintaining a strong grasp of execution.
- Confidence working with and influencing senior stakeholders, both internally and client‐side.
- Experience (or strong interest) in generative AI tools and how they can unlock new creative opportunities.
- Deep understanding of content performance and what drives engagement across key social platforms.
- Excellent writing and pitching skills, with the ability to shape and sell ideas clearly and convincingly.
- Comfortable balancing long‐term creative direction with rapid, reactive content cycles.
Why is this role exciting?
- Shape high‐profile branded content for one of the most innovative companies in the world.
- Bring LADbible's most iconic formats to life in new, high‐impact ways.
- Set the benchmark for how brands show up on social.
- Blend culture, entertainment and tech to create content that genuinely cuts through.
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
Associate Creative Director in London employer: Dangote Industries Limited
LADbible Group is an exceptional employer, offering a dynamic and inclusive work culture that thrives on creativity and innovation. As an Associate Creative Director, you'll have the unique opportunity to lead a talented team in crafting impactful branded content for a high-profile tech partner, all while benefiting from our blended working model that promotes work-life balance. With a strong commitment to diversity and employee growth, we empower our staff to explore the creative possibilities of AI and stay at the forefront of social media trends, making this a truly rewarding place to advance your career.
Contact Details:
Dangote Industries Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Associate Creative Director in London
✨Tip Number 1
Get your portfolio in shape! Showcase your best work that aligns with the role of Associate Creative Director. Make sure it highlights your experience with social-first content and any innovative projects you've led.
✨Tip Number 2
Network like a pro! Connect with people in the industry, especially those at LADbible Group. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. A personal connection can make all the difference!
✨Tip Number 3
Prepare for the interview by understanding LADbible's voice and style. Think about how you can apply AI creatively in your ideas. Be ready to discuss how you can lead a team and inspire them to create standout content.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at LADbible Group. Don’t miss out on this opportunity!
We think you need these skills to ace Associate Creative Director in London
Some tips for your application 🫡
Show Your Creative Spark:When you're applying for the Associate Creative Director role, let your creativity shine through in your written application. Share examples of standout branded content you've developed and how you’ve used innovative ideas to engage audiences.
Tailor Your Application:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your experience with social-first content and generative AI tools, as these are key to what we're looking for at StudySmarter.
Be Clear and Confident:Your writing should be clear and confident, just like the ideas you’ll be pitching. Use straightforward language to convey your thoughts and ensure that your passion for creative storytelling comes across strongly.
Apply Through Our Website:We encourage you to apply directly through our website. This not only streamlines the process but also ensures that your application gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Dangote Industries Limited
✨Know Your Creative Stuff
Before the interview, dive deep into LADbible's content. Familiarise yourself with their iconic formats and think about how you can evolve them for new campaigns. Be ready to discuss specific examples of your past work that align with their style and voice.
✨Showcase Your AI Passion
Since this role is all about blending creativity with AI, come prepared with ideas on how generative AI can enhance storytelling. Think of innovative ways to use AI tools in your creative process and be ready to share these insights during the interview.
✨Lead with Confidence
As a potential leader, demonstrate your ability to inspire and guide teams. Share experiences where you've successfully led multidisciplinary groups, and highlight how you’ve improved creative output. Show them you can be the senior creative voice they need.
✨Stay Culturally Relevant
Keep up with current trends and audience behaviours on social platforms. During the interview, discuss how you stay tapped into culture and how that informs your creative decisions. This will show that you understand what drives engagement and can create content that resonates.