At a Glance
- Tasks: Lead creative production for high-profile tech brands, crafting engaging social-first content.
- Company: Join LADbible Group, a leading digital entertainment powerhouse with a vibrant culture.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace committed to empowering voices from all backgrounds.
- Why this job: Shape innovative content that connects brands to youth culture and drives conversations.
- Qualifications: Experience in social video production and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
LADbible Group is one of the world’s most engaged digital entertainment businesses, reaching over a billion people globally and amassing more than 13.9 billion social views each month. With a powerhouse portfolio across general lifestyle, entertainment, sport, gaming, and tech, our brands: including LADbible, UNILAD, GAMINGbible, and UNILAD Tech, are some of the most recognised and culturally relevant on the internet.
LADbible’s Commercial Team, LAD360, is a powerhouse of creativity, strategy, and innovation - partnering with the world’s most iconic brands, from Google and Nike to Disney and Tesco. With a headcount of 150 and growing, LAD360 has rapidly become one of the most formidable forces in media, delivering culture-shaping campaigns. Our work has earned us top industry accolades, including Commercial Team of the Year at the 2025 Campaign UK Awards and Media Brand of the Year at the 2024 MediaWeek Awards. At the heart of it all is a relentless drive to push boundaries, tell bold stories, and connect brands to youth culture like no one else can.
About the Role: LADbible Group has launched a brand-new, dedicated content team for one of the world’s biggest tech brands, creating bold, culturally relevant content across social platforms. This is a hands-on creative leadership role. As Lead Creative Producer, you’ll take ideas from spark to screen, directing talent, and producing highly talkable, social-first content that brings one of the world’s most innovative companies to life through a series of vertical formats. The role demands a master of platform-native storytelling, who is confident in getting the best from a broad range of talent, executing at pace and at scale to create engaging videos that drive conversations. You’ll work closely with Creatives, translating concepts into standout content that makes AI-powered tech accessible and entertaining.
What the opportunity looks like:
- Lead and own the creative execution of branded content for a high-profile tech partner, ensuring ideas feel native to platforms and true to LADbible’s voice.
- Build topline concepts into compelling videos that you lead through the entire production cycle, from outline, to pitch, development, pre-production, directing and edit producing.
- Ensure creative excellence and client confidence throughout.
- Apply and evolve LADbible’s most successful formats into branded content, making them work harder and travel further.
- Become an expert in the client’s product, learning and championing the abilities of the AI-powered technology, to build these into entertaining stories that will drive consumers to use and purchase.
- Lead, mentor, and inspire the wider creative video team, providing clear direction and elevating the quality of ideas and execution.
- Act as the senior creative voice in client conversations, communicating the vision of the content and adapting it based on client feedback and social performance.
- Collaborate cross-functionally to ensure ideas are both ambitious and deliverable within fast-paced production timelines.
- Stay tapped into culture, platform trends, and audience behaviour to ensure all output feels current and competitive.
Skills and experience we'd like you to have:
- Significant experience in every stage of social video production, from development, direction and edit production, operating at a senior leadership level.
- Proven track record of developing standout branded content that is socially native.
- A clear understanding of how to balance a brand’s message in content that feels entertaining and editorial, rather than advertorial in tone.
- Strong leadership skills, with experience guiding multidisciplinary teams and improving creative output.
- Desired experience working with established content formats and evolving them for different brands or audiences.
- Experience of getting the absolute best from directing a range of talent, from the world of TV, film, music and creators.
- Confidence working with and influencing senior stakeholders, both internally and client-side.
- Experience (or strong interest) in generative AI tools and how they can unlock new creative opportunities.
- Ideally, a track record of making content featuring tech products and consumer AI tools, humanising them through entertainment.
- Deep understanding of content performance and what drives engagement across key social platforms.
- Strong organisational skills, managing multiple projects at different stages simultaneously.
Why is this role exciting? You’ll be shaping high-profile brand partnership work for one of the most innovative companies in the world, using LADbible’s most recognisable formats to create content that cuts through. From always-on output to campaign moments, you’ll set the standard for how branded content shows up on social, combining entertainment, culture, and technology in a way that feels genuinely native.
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week. LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
Lead Creative Producer employer: Dangote Industries Limited
LADbible Group is an exceptional employer, offering a dynamic work culture that thrives on creativity and innovation. With a commitment to employee growth and a diverse, inclusive environment, team members are empowered to push boundaries and shape culturally relevant content for some of the world's biggest brands. Located in vibrant cities like London and Manchester, employees enjoy a blended working model that fosters collaboration while allowing for flexibility, making it an ideal place for those seeking meaningful and rewarding careers in digital entertainment.
Contact Details:
Dangote Industries Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Lead Creative Producer
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creative flair! When you land that interview, come prepared with a portfolio that highlights your best work. Tailor it to showcase projects that align with LADbible’s vibe and values, so they can see how you fit right in.
✨Tip Number 3
Be ready to chat about trends! Stay updated on the latest in social media and tech, especially around AI tools. This shows you’re not just a creative mind but also someone who understands the landscape and can bring fresh ideas to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the LADbible family.
We think you need these skills to ace Lead Creative Producer
Some tips for your application 🫡
Show Your Creative Spark:When you're applying for the Lead Creative Producer role, let your creativity shine through in your written application. Share examples of your past work that showcase your ability to create engaging, platform-native content. We want to see how you can bring ideas to life!
Tailor Your Application:Make sure to tailor your application specifically for LADbible Group. Highlight your experience with branded content and how you've successfully engaged audiences in the past. We love seeing candidates who understand our voice and can adapt their style to fit our culture.
Be Bold and Authentic:Don't be afraid to be bold in your application! We appreciate authenticity and want to know what makes you unique. Share your thoughts on current trends in social media and how you would approach creating content for a high-profile tech partner.
Apply Through Our Website:We encourage you to apply directly through our website. This ensures your application gets to the right people quickly. Plus, it shows us you're serious about joining our team at LADbible Group. Let's make some amazing content together!
How to prepare for a job interview at Dangote Industries Limited
✨Know Your Platforms
Before the interview, dive deep into the social platforms LADbible uses. Understand their unique styles and audience engagement strategies. This will help you demonstrate your knowledge of platform-native storytelling and how to create content that resonates.
✨Showcase Your Creative Process
Be ready to discuss your creative process in detail. Prepare examples of past projects where you took ideas from concept to execution. Highlight how you led teams, directed talent, and adapted content based on feedback, showcasing your leadership skills.
✨Stay Current with Trends
Familiarise yourself with the latest trends in digital content and youth culture. Bring up recent campaigns or viral content that inspired you during the interview. This shows you're not just a producer but also someone who understands the cultural landscape.
✨Engage with AI Tools
Since the role involves working with AI-powered tech, brush up on generative AI tools and their applications in content creation. Be prepared to discuss how you can leverage these tools to enhance storytelling and engage audiences effectively.