Associate Creative Director

Associate Creative Director

Full-Time 60000 - 80000 £ / year (est.) No working from home possible
Dangote Industries Limited

At a Glance

  • Tasks: Lead creative development of standout branded content using AI and social-first strategies.
  • Company: Join LADbible Group, a leading social youth publisher with a diverse and inclusive culture.
  • Benefits: Flexible working, collaborative environment, and opportunities to shape high-impact content.
  • Other info: Blend culture, entertainment, and tech to create engaging content that resonates.
  • Why this job: Make your mark on innovative projects for a top tech brand and inspire a creative team.
  • Qualifications: Experience in social-first content creation and strong leadership skills.

The predicted salary is between 60000 - 80000 £ per year.

About the Role

LADbible Group has launched a brand-new, dedicated content team for one of the world's biggest tech brands, creating bold, breakthrough content across social platforms. This is a unique opportunity to shape high-impact brand partnership work, powered by AI and cutting-edge technology. We’re looking for an Associate Creative Director who is passionate about the creative possibilities of AI, and who can lead the development of standout, social-first branded content. You’ll define what great looks like across both partnership campaigns and platform output, guiding the team from initial spark through to delivery.

You’ll lead creative ideation across short-form video, memes, reactive content, and generative AI, applying LADbible’s most recognisable formats to create work that feels native, entertaining, and culturally relevant. This role will sit at the heart of the team, leading and inspiring a multidisciplinary group of creative producers, editors, creators, and talent partners to deliver work that earns attention and drives real impact.

What the opportunity looks like:

  • Lead the creative development of branded content for a high-profile tech partner, ensuring ideas feel native to platform and true to LADbible’s voice.
  • Apply and evolve LADbible’s most successful formats into partnership work, making them work harder and travel further.
  • Oversee creative output across owned social channels, ensuring consistency, quality, and platform relevance.
  • Own the end-to-end creative output, maintaining a high standard across both always-on content and campaign moments.
  • Shape and manage the idea pipeline, balancing reactive content with bigger, format-led executions.
  • Champion AI-led storytelling, identifying opportunities to use generative tools to enhance both speed and creative ambition.
  • Lead, mentor, and inspire the wider creative team, providing clear direction and elevating the quality of ideas and execution.
  • Act as the senior creative voice in client conversations, turning briefs into strong, simple ideas and presenting them with clarity and confidence.
  • Collaborate cross-functionally to ensure ideas are both ambitious and deliverable within fast-paced production timelines.
  • Stay tapped into culture, platform trends, and audience behaviour to ensure all output feels current and competitive.

Skills and experience we'd like you to have:

  • Significant experience within a social-first creative, editorial, or advertising environment, operating at a senior or leadership level.
  • Proven track record of developing standout branded content that feels native to platform.
  • Strong leadership skills, with experience guiding multidisciplinary teams and improving creative output.
  • Experience working with established content formats and evolving them for different brands or audiences.
  • Ability to think strategically while maintaining a strong grasp of execution.
  • Confidence working with and influencing senior stakeholders, both internally and client-side.
  • Experience (or strong interest) in generative AI tools and how they can unlock new creative opportunities.
  • Deep understanding of content performance and what drives engagement across key social platforms.
  • Excellent writing and pitching skills, with the ability to shape and sell ideas clearly and convincingly.
  • Comfortable balancing long-term creative direction with rapid, reactive content cycles.

Why is this role exciting?

  • Shape high-profile branded content for one of the most innovative companies in the world.
  • Bring LADbible's most iconic formats to life in new, high-impact ways.
  • Set the benchmark for how brands show up on social.
  • Blend culture, entertainment and tech to create content that genuinely cuts through.

At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week. LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.

Associate Creative Director employer: Dangote Industries Limited

LADbible Group is an exceptional employer, offering a dynamic and inclusive work culture that thrives on creativity and innovation. With a commitment to diversity and equal opportunities, employees are empowered to express themselves while working on high-profile projects for leading tech brands. The company fosters professional growth through mentorship and collaboration, ensuring that every team member can contribute to impactful content that resonates with audiences across social platforms.

Dangote Industries Limited

Contact Details:

Dangote Industries Limited Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Associate Creative Director

Tip Number 1

Get your creative juices flowing! Before you even step into an interview, brainstorm some standout ideas that align with the role. Think about how you can apply AI and social-first strategies to create engaging content. This will show your passion and readiness to lead.

Tip Number 2

Network like a pro! Connect with people in the industry through LinkedIn or at events. Share your thoughts on current trends in social media and branded content. This not only builds your visibility but also opens doors for potential opportunities.

Tip Number 3

Practice your pitch! You’ll need to present your ideas clearly and confidently. Grab a friend or mentor and run through your concepts. Make sure you can articulate how your vision aligns with LADbible’s voice and the tech brand's goals.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the LADbible team. Let’s make it happen!

We think you need these skills to ace Associate Creative Director

Creative Development
Branded Content Creation
Leadership Skills
Social Media Strategy
Generative AI Tools
Content Performance Analysis
Cross-Functional Collaboration

Some tips for your application 🫡

Show Your Passion for AI:Make sure to highlight your enthusiasm for AI and how it can enhance creativity in your application. We want to see how you envision using generative tools to create standout content that resonates with audiences.

Tailor Your Examples:When sharing your experience, focus on specific projects that showcase your ability to develop branded content that feels native to social platforms. We love seeing how you've adapted established formats for different brands or audiences.

Be Clear and Confident:Your writing should reflect clarity and confidence. Whether it's your cover letter or portfolio, make sure your ideas are presented in a straightforward manner. We appreciate applicants who can pitch their concepts effectively!

Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at LADbible Group.

How to prepare for a job interview at Dangote Industries Limited

Know Your AI Stuff

Since this role is all about the creative possibilities of AI, make sure you brush up on the latest generative AI tools and how they can enhance storytelling. Be ready to discuss specific examples of how you've used AI in your past projects or how you envision it shaping future content.

Showcase Your Creative Leadership

Prepare to talk about your experience leading multidisciplinary teams. Think of specific instances where you inspired your team or improved creative output. Highlight your ability to balance ambitious ideas with practical execution, as this will resonate well with the interviewers.

Familiarise Yourself with LADbible’s Voice

Dive deep into LADbible’s content style and formats. Understand what makes their branded content stand out and be ready to share your thoughts on how you would evolve these formats for new campaigns. This shows that you’re not just a fit for the role but also genuinely interested in the brand.

Stay Current with Trends

Keep an eye on the latest trends in social media and audience behaviour. Be prepared to discuss how you would leverage these trends to create culturally relevant content. Showing that you’re tapped into the current landscape will demonstrate your strategic thinking and relevance in the fast-paced world of social-first content.