At a Glance
- Tasks: Lead digital channels and optimise ecommerce performance for measurable results.
- Company: Dynamic company focused on digital evolution and innovation.
- Benefits: Competitive salary, career growth, and a collaborative work environment.
- Other info: Fast-paced environment with opportunities for continuous learning and improvement.
- Why this job: Join a team driving digital transformation and make a real impact.
- Qualifications: Proven experience in digital marketing and lead generation.
The predicted salary is between 50000 - 65000 £ per year.
The Senior Digital and E-commerce Manager is responsible for leading the day-to-day performance of the company’s digital channels, ensuring strong ecommerce performance, effective digital marketing execution and consistent lead generation across both trade and direct-to-consumer markets.
Role Overview
Working closely with the Group Head of Marketing, this role will focus on optimising current platforms, campaigns and digital channels to deliver measurable commercial results. The successful candidate will lead the digital marketing team, manage agency partners and build strong data insight to continually improve performance. This role will also support the organisation’s broader digital evolution, working alongside senior leadership as new platforms and ecommerce capabilities are developed over time.
Key Responsibilities
- Own the day-to-day performance of digital channels including websites, ecommerce platforms and social media.
- Continuously optimise traffic, conversion and engagement across all digital touchpoints.
- Ensure strong digital product presentation and merchandising in partnership with the Product team.
Lead Generation
- Drive consistent lead generation across both trade customers and direct-to-consumer audiences.
- Develop and optimise digital acquisition channels including social media, paid media, email and content marketing.
- Work closely with the Trade Marketing team to support product launches and trade partner activation.
Digital Marketing & Campaigns
- Plan and execute integrated digital campaigns aligned with product launches and marketing priorities.
- Manage external agency partners responsible for performance marketing.
- Ensure digital channels are fully aligned with broader marketing activity.
Data & Performance Insight
- Build strong digital reporting frameworks across all channels.
- Analyse campaign performance, customer behaviour and ecommerce metrics to inform optimisation.
- Provide regular insight to senior leadership on digital performance and opportunities.
- Lead and develop the digital marketing team, including social media and digital marketing specialists.
- Foster a culture of experimentation, learning and continuous improvement.
- Work closely with the Creative Studio to ensure high-quality digital content.
Cross-Functional Collaboration
- Partner with Product & Design to support product launches and digital merchandising.
- Work closely with Trade Marketing to ensure strong route-to-market activation.
- Support the wider organisation as new digital capabilities and ecommerce platforms are developed.
What we are looking for
Experience
- Proven track record improving digital performance and lead generation.
- Experience managing digital marketing channels including paid media, social and ecommerce platforms.
- Experience working with agencies and managing digital marketing budgets.
Skills
- Strong commercial mindset and analytical capability.
- Data-led approach to optimisation and decision making.
- Ability to balance strategic thinking with hands‑on execution.
- Strong collaboration across marketing, product and commercial teams.
Personal Attributes
- Performance-driven and commercially focused.
- Comfortable operating in a fast-moving environment.
- Strong leadership and team development capability.
- Curious, proactive and focused on continuous improvement.
Senior Digital and E-commerce Manager in Newton Aycliffe employer: Danesmoorgroup
Danesmoorgroup is an excellent employer located in Newton Aycliffe, offering a dynamic work environment where precision and quality are paramount. Employees benefit from a strong focus on safety, comprehensive training, and opportunities for professional growth within the CNC department. The supportive culture fosters teamwork and innovation, making it an ideal place for those seeking meaningful and rewarding employment in the manufacturing sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital and E-commerce Manager in Newton Aycliffe
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Danesmoorgroup are looking for when hiring for a Senior Digital and E-commerce Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Danesmoorgroup for the Senior Digital and E-commerce Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Danesmoorgroup as a Senior Digital and E-commerce Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Danesmoorgroup’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Senior Digital and E-commerce Manager.
We think you need these skills to ace Senior Digital and E-commerce Manager in Newton Aycliffe
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Danesmoorgroup, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Danesmoorgroup's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Danesmoorgroup. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Danesmoorgroup
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Danesmoorgroup uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Danesmoorgroup. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
