At a Glance
- Tasks: Lead digital channels and optimise ecommerce performance for measurable results.
- Company: Dynamic company focused on digital evolution and innovation.
- Benefits: Competitive salary, career growth, and a collaborative work environment.
- Other info: Fast-paced environment with opportunities for continuous learning and improvement.
- Why this job: Join a team driving digital transformation and make a real impact.
- Qualifications: Proven experience in digital marketing and lead generation.
The predicted salary is between 50000 - 65000 € per year.
The Senior Digital and E-commerce Manager is responsible for leading the day-to-day performance of the company’s digital channels, ensuring strong ecommerce performance, effective digital marketing execution and consistent lead generation across both trade and direct-to-consumer markets.
Role Overview
Working closely with the Group Head of Marketing, this role will focus on optimising current platforms, campaigns and digital channels to deliver measurable commercial results. The successful candidate will lead the digital marketing team, manage agency partners and build strong data insight to continually improve performance. This role will also support the organisation’s broader digital evolution, working alongside senior leadership as new platforms and ecommerce capabilities are developed over time.
Key Responsibilities
- Own the day-to-day performance of digital channels including websites, ecommerce platforms and social media.
- Continuously optimise traffic, conversion and engagement across all digital touchpoints.
- Ensure strong digital product presentation and merchandising in partnership with the Product team.
Lead Generation
- Drive consistent lead generation across both trade customers and direct-to-consumer audiences.
- Develop and optimise digital acquisition channels including social media, paid media, email and content marketing.
- Work closely with the Trade Marketing team to support product launches and trade partner activation.
Digital Marketing & Campaigns
- Plan and execute integrated digital campaigns aligned with product launches and marketing priorities.
- Manage external agency partners responsible for performance marketing.
- Ensure digital channels are fully aligned with broader marketing activity.
Data & Performance Insight
- Build strong digital reporting frameworks across all channels.
- Analyse campaign performance, customer behaviour and ecommerce metrics to inform optimisation.
- Provide regular insight to senior leadership on digital performance and opportunities.
- Lead and develop the digital marketing team, including social media and digital marketing specialists.
- Foster a culture of experimentation, learning and continuous improvement.
- Work closely with the Creative Studio to ensure high-quality digital content.
Cross-Functional Collaboration
- Partner with Product & Design to support product launches and digital merchandising.
- Work closely with Trade Marketing to ensure strong route-to-market activation.
- Support the wider organisation as new digital capabilities and ecommerce platforms are developed.
What we are looking for
Experience
- Proven track record improving digital performance and lead generation.
- Experience managing digital marketing channels including paid media, social and ecommerce platforms.
- Experience working with agencies and managing digital marketing budgets.
Skills
- Strong commercial mindset and analytical capability.
- Data-led approach to optimisation and decision making.
- Ability to balance strategic thinking with hands‑on execution.
- Strong collaboration across marketing, product and commercial teams.
Personal Attributes
- Performance-driven and commercially focused.
- Comfortable operating in a fast-moving environment.
- Strong leadership and team development capability.
- Curious, proactive and focused on continuous improvement.
Senior Digital and E-commerce Manager in Newton Aycliffe employer: Danesmoorgroup
As a Senior Digital and E-commerce Manager at our Newton Aycliffe location, you will thrive in a dynamic work culture that prioritises innovation and collaboration. We offer competitive benefits, a commitment to employee growth through continuous learning opportunities, and the chance to lead a talented digital marketing team in driving impactful results. Join us to be part of an exciting digital evolution where your contributions will directly influence our success in both trade and direct-to-consumer markets.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital and E-commerce Manager in Newton Aycliffe
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing successes. This is a great way to stand out and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s digital presence. Be ready to discuss how you can optimise their channels and drive lead generation based on your insights.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us and contributing to our digital evolution.
We think you need these skills to ace Senior Digital and E-commerce Manager in Newton Aycliffe
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Digital and E-commerce Manager role. Highlight your experience in digital marketing, lead generation, and managing ecommerce platforms. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've improved digital performance and led successful campaigns. We love a good story!
Show Off Your Data Skills:Since data and performance insight are key for us, make sure to showcase your analytical skills. Mention any tools or frameworks you’ve used to analyse campaign performance and customer behaviour. We’re all about that data-driven decision-making!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Danesmoorgroup
✨Know Your Digital Channels
Make sure you’re well-versed in the latest trends and best practices for digital marketing and e-commerce. Brush up on your knowledge of various platforms, from social media to email marketing, and be ready to discuss how you've optimised these channels in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about specific metrics and data insights you've used to drive performance. Bring examples of how you've analysed campaign results and made data-driven decisions to improve lead generation and conversion rates.
✨Demonstrate Leadership Experience
Since this role involves leading a team, be ready to share your experiences in managing and developing talent. Discuss how you've fostered a culture of experimentation and continuous improvement within your teams.
✨Collaborate and Communicate
Highlight your ability to work cross-functionally with different teams, such as Product and Trade Marketing. Prepare examples of successful collaborations that led to improved digital performance or product launches, showcasing your strong communication skills.
