At a Glance
- Tasks: Lead regional marketing strategies and drive customer engagement in the dental tech industry.
- Company: Join Dandy, a pioneering company transforming the dental industry with innovative technology.
- Benefits: Comprehensive benefits including healthcare, mental health support, and generous paid time off.
- Other info: Dandy values diversity and inclusivity, offering a supportive workplace for all.
- Why this job: Make a real impact in a fast-paced environment while shaping marketing strategies.
- Qualifications: 6+ years in marketing with strong strategic and execution skills.
The predicted salary is between 60000 - 80000 £ per year.
Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.
About the Role
We’re looking for a Marketing Manager to act as the strategic marketing lead for a region, partnering closely with the Regional General Manager to drive market growth, pipeline generation, and customer engagement. In this role, you will translate global positioning and company priorities into effective regional go-to-market strategies tailored to local market dynamics, customer needs, and competitive conditions. You’ll operate as a highly cross-functional marketer with ownership across positioning, demand generation, campaign strategy, local events, and regional execution. You will serve as the voice of the market — helping ensure central marketing efforts are relevant and effective locally while influencing broader strategy through customer and market insights. This role is ideal for a commercially minded marketer who combines strong strategic judgment with hands-on execution and thrives in fast-moving, matrixed organizations.
What You'll Do
- Own Regional Marketing Strategy: Develop and execute the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration within your territory.
- Localize Positioning & Messaging: Adapt global messaging, campaigns, and value propositions to ensure relevance for regional customer segments, market dynamics, and competitive landscapes.
- Drive Cross-Functional Alignment: Serve as the connective tissue between the regional market and central marketing organization - ensuring global initiatives are effectively localized while regional insights shape broader company strategy.
- Partner with Regional Sales & Account Management Teams: Develop market-specific enablement materials and highlight local customer proof points to drive customer acquisition & share of wallet expansion.
- Lead Regional Campaign Planning & Execution: Define regional campaign priorities and partner with central marketing teams to execute integrated programs across paid media, lifecycle marketing, web, content, and outbound channels.
- Support Regional Events & Field Marketing: Partner with central events teams to plan and execute local marketing events to strengthen brand presence and generate pipeline.
- Act as the Voice of the Market: Surface regional insights, customer feedback, and competitive intelligence to influence broader marketing strategy, positioning, and campaign development.
- Execute and Optimize Programs: Partner with central marketing teams to execute high-impact regional marketing campaigns and programs, continuously measuring performance and optimizing for ROI.
What We're Looking For
- 6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles
- Strong commercial acumen and experience aligning marketing strategy to pipeline and revenue outcomes
- Experience operating cross-functionally in fast-paced, matrixed organizations
- Ability to balance strategic thinking with hands-on execution
- Strong communication and stakeholder management skills, including experience partnering with senior sales or regional leadership
- Experience supporting or executing local events, field marketing initiatives, or customer activations
- Analytical mindset with experience using performance data to drive optimization and decision-making
- Proven ability to manage multiple priorities and influence outcomes across distributed teams
Please note this role is based in-office in London.
Bonus Points For
- Experience supporting both SMB and Enterprise go-to-market motions
- Background in multi-region or localized marketing strategy
- Experience partnering closely with sales leadership or regional GMs
- Familiarity with direct response, lifecycle, and multi-channel demand generation programs
- Experience in high-growth environments
- Experience in the healthcare industry and/or medical marketing
For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.
Dandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.
Dandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals. If you require any accommodations for your interview or have any questions beforehand, rest assured that we will do everything we can to meet your needs.
Data Privacy Notice: By submitting your application, you consent to Dandy collecting, storing, and processing your personal information for recruitment purposes in accordance with our Privacy Policy and GDPR regulations. You have the right to access, rectify, or request the deletion of your data at any time by contacting Privacy Requests.
Regional Marketing Manager employer: Dandy
Dandy is an exceptional employer, offering a dynamic work environment in London where innovation meets inclusivity. With a strong focus on employee growth, Dandy provides comprehensive benefits including healthcare, mental health support, and generous paid time off, ensuring that team members are well-supported both personally and professionally. The company's commitment to diversity and a collaborative culture empowers employees to thrive while contributing to the transformative mission of modernising the dental industry.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the dental industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to chat with hiring managers or recruiters, make sure to highlight your experience in demand generation and campaign execution. Share specific examples of how you've driven market growth in previous roles.
✨Tip Number 3
Tailor your pitch! When you’re talking to someone about the role, make sure to align your experience with Dandy’s mission to modernise the dental industry. Show them you understand their goals and how you can help achieve them.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Dandy team and making an impact in the dental world.
We think you need these skills to ace Regional Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Regional Marketing Manager role. Highlight your strategic marketing experience and how it relates to Dandy's mission in the dental industry.
Showcase Your Cross-Functional Skills:Dandy values collaboration, so be sure to emphasise any experience you have working across different teams. Share examples of how you've successfully partnered with sales or other departments to drive marketing initiatives.
Be Data-Driven:Since this role requires an analytical mindset, include any relevant metrics or data from past campaigns you've managed. Show us how you've used performance data to optimise marketing strategies and achieve results.
Apply Through Our Website:We encourage you to submit your application directly through our website. This way, we can ensure your application gets the attention it deserves and you can easily track your application status!
How to prepare for a job interview at Dandy
✨Know Your Market Inside Out
Before the interview, dive deep into the dental industry and Dandy's position within it. Understand the key players, market trends, and customer needs. This knowledge will help you tailor your responses and demonstrate your strategic thinking.
✨Showcase Your Cross-Functional Experience
Be ready to discuss specific examples of how you've successfully collaborated with sales, product, and other teams in previous roles. Highlight your ability to act as a 'connective tissue' between departments, which is crucial for this role.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific marketing challenges or campaigns. Prepare by thinking through potential scenarios related to regional marketing strategies and how you would adapt global initiatives to local markets.
✨Demonstrate Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've measured campaign performance and optimised strategies based on insights, as this analytical mindset is key for success in this role.
