At a Glance
- Tasks: Lead regional marketing strategies to boost awareness and customer engagement.
- Company: Dandy is revolutionising the dental industry with innovative technology.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and market impact.
- Why this job: Join a mission-driven team transforming a $400B industry with cutting-edge solutions.
- Qualifications: Experience in marketing strategy and strong collaboration skills required.
The predicted salary is between 60000 - 80000 £ per year.
Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.
About the Role
We’re looking for a Marketing Manager to act as the strategic marketing lead for a region, partnering closely with the Regional General Manager to drive market growth, pipeline generation, and customer engagement. In this role, you will translate global positioning and company priorities into effective regional go-to-market strategies tailored to local market dynamics, customer needs, and competitive conditions. You’ll operate as a highly cross-functional marketer with ownership across positioning, demand generation, campaign strategy, local events, and regional execution. You will serve as the voice of the market — helping ensure central marketing efforts are relevant and effective locally while influencing broader strategy through customer and market insights. This role is ideal for a commercially minded marketer who combines strong strategic judgment with hands-on execution and thrives in fast-moving, matrixed organizations.
What You'll Do
- Own Regional Marketing Strategy: Develop and execute the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration within your territory.
- Localize Positioning & Messaging: Adapt global messaging, campaigns, and value propositions to ensure relevance for regional customer segments, market dynamics, and competitive landscapes.
- Drive Cross-Functional Alignment: Serve as the connective tissue between the regional market and central marketing organization - ensuring global initiatives are effectively localized while regional insights shape broader company strategy.
Regional Growth Marketing Lead, London employer: Dandy
Dandy is an exceptional employer, offering a dynamic work environment in London where innovation meets purpose. With a strong focus on employee growth and development, team members are encouraged to take ownership of their roles while collaborating across functions to drive meaningful change in the dental industry. The company fosters a culture of creativity and support, backed by leading venture capital, making it an exciting place for marketers looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Growth Marketing Lead, London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the dental industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects and successes. This is your chance to demonstrate how you can drive growth and engagement, just like Dandy aims to do in the dental space.
✨Tip Number 3
Prepare for interviews by researching Dandy’s mission and values. Think about how your experience aligns with their goals of modernising the dental industry. Tailor your answers to show you’re not just a fit for the role, but also for the company culture.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Dandy team. Don’t miss out on this opportunity to make an impact!
We think you need these skills to ace Regional Growth Marketing Lead, London
Some tips for your application 🫡
Show Your Passion for the Dental Industry:When writing your application, let your enthusiasm for transforming the dental industry shine through. We want to see how your passion aligns with our mission at Dandy and how you can contribute to modernising dental practices.
Tailor Your Experience:Make sure to customise your application to highlight relevant experiences that match the role. We’re looking for someone who can adapt global strategies to local markets, so showcase any past work where you've done just that!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Regional Growth Marketing Lead position. Remember, less is often more!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Dandy
✨Know Your Market
Before the interview, dive deep into Dandy's market and the dental industry. Understand the challenges and opportunities within the sector, and be ready to discuss how your marketing strategies can address these. This shows you’re not just a marketer but someone who understands the business landscape.
✨Showcase Your Strategic Mindset
Prepare examples of how you've developed and executed successful marketing strategies in the past. Be specific about your role in driving growth and customer engagement. Highlight your ability to adapt global strategies to local markets, as this is crucial for the role.
✨Emphasise Cross-Functional Collaboration
Dandy values teamwork across different functions. Be ready to share experiences where you’ve worked closely with sales, product, or other teams to achieve common goals. Discuss how you’ve facilitated communication and alignment between teams to drive success.
✨Bring Data to the Table
Data-driven decision-making is key in marketing. Prepare to discuss how you’ve used data and insights to shape your marketing strategies. Whether it’s through customer feedback, market research, or campaign performance metrics, showing your analytical skills will impress the interviewers.
