Platform Strategist (Digital Advertising Platforms) - London, UK
COMPANY
Diversity
We celebrate diversity on our team where differences are acknowledged, appreciated, and respected. We are committed to creating an inclusive environment where everyone can thrive. We consider all qualified applicants for employment without regard to race, color, ethnicity, nationality or national origin, religion or belief, age, sex, sexual orientation, gender identity, civil or marital status, family status, disability or neurodiversity, membership of the Traveller community, or any other protected status under local laws (including the UK Equality Act 2010)
We want to ensure our recruitment process is accessible to all. If you require any reasonable adjustments or accommodations during the application or interview process, please let us know when applying. All requests will be treated with confidentiality and care.
Hybrid Work
Dandelion uses a hybrid model, where you are able to work from home, the office, or a combination of both. We actively encourage our team to be empowered and autonomous when choosing a work environment conducive to their own individual performance. For this role, employees must be able to travel to the Dandelion office in London, UK as necessary at their own expense.
POSITION OVERVIEW:
The Role
The Platform Strategist is a core member of a client team, partnering closely with the client success team, analytics team, and other specialists to drive measurable client outcomes on the platforms that Dandelion licenses.
You will be the platform and activation expert within the team: translating client objectives into platform strategies, enabling clients through training, and ensuring that campaigns are set up, measured, and optimized in line with best practices. This role offers visibility into the full scope of the digital media process across multiple clients and industries, rather than being limited to a narrow or repetitive set of tasks.
The ideal candidate brings a solid understanding of digital advertising, ad operations, and media buying, along with a proven track record of hands-on platform work and client training (virtual and in person). Familiarity with a variety of digital ad serving and buying platforms is essential to excel in this role.
Responsibilities
- Client & Team Collaboration
- Serve as the primary platform expert within your team, partnering with account management and analytics to deliver against shared client goals.
- Act as a trusted point of contact for digital advertising product questions and troubleshooting, collaborating with internal teams and external partners to resolve issues in a timely and transparent way.
- Participate in regular meetings, coming prepared with platform insights, risks, and opportunities tied to client objectives.
- Training, Enablement & Subject Matter Expertise
- Deliver an outstanding training experience to clients so they can become their organization’s subject matter experts on the platforms they license through Dandelion.
- Design and run training plans and enablement sessions tailored to client maturity levels and roles (from practitioners to C‑suite).
- Stay up to date on the latest features, policies, and trends for the platforms you support and proactively socialize relevant changes with clients and your team.
- Campaign Excellence & Measurement
- Translate business and media objectives into campaign structures, targeting approaches, and measurement frameworks across Google Marketing Platform (GMP) and other DSPs.
- Partner with analytics and account teams to ensure correct tagging, tracking, and data flows, enabling accurate reporting and meaningful insights.
- Review performance to identify optimizations and test ideas that align to client KPIs and the team’s success metrics.
- Identify creative opportunities to achieve client performance and maturity objectives, not just short‑term delivery.
- Process, Governance & Growth
- Contribute to scope of work definition for platform‑related projects and support associated billing processes.
- Support internal sales and consulting teams with platform insights that inform proposals, roadmaps, and maturity plans.
- Assist in case study and playbook development, creating benchmarks and repeatable approaches that can be used across teams.
- Support RFP and pitch deck development as needed, especially where platform strategy and measurement are key differentiators.
- Contribute feedback into team‑level roles & responsibilities (RACSI) and process improvements to make collaboration more efficient and scalable.
- Perform additional tasks and duties as required in a growing, fast‑moving environment.
Qualifications
- 3+ years of hands‑on experience with digital advertising technology platforms, especially:
- Google Marketing Platform (DV360, CM360, SA360)
- Amazon DSP
- The Trade Desk
- Yahoo
- Vistar
- Deep understanding of the digital advertising ecosystem and how ad serving/buying platforms intersect with analytics, tagging, and measurement.
- Demonstrated experience building and optimizing campaigns and collaborating with analytics or data teams on reporting and insights.
- Strong client‑facing skills with the ability to diagnose gaps, propose feasible solutions, and translate technical concepts for audiences ranging from hands-on practitioners to senior executives.
- Experience designing and delivering training (virtual and/or in‑person) on media platforms is a strong asset.
- Diploma or degree in a related field is an asset, but equivalent practical experience will be considered.
- Candidates must have an existing Right to Work in the UK without requiring visa sponsorship.
What We Offer
As a certified Google Sales Partner and Amazon Advertising Partner, Dandelion maintains a highly collaborative working dynamic not only with our teammates and clients, but our valued Partners. In addition to a strong opportunity for learning and growth within Dandelion, we also offer our teammates competitive compensatory advantages including:
- Base compensation ranging from £41,000 - £54,000
- Participation in our company profit-sharing program
- Employee share ownership plan opportunities
- Access to our excellent health and dental plan
- Unlimited Holiday (up to 4 weeks at a time)
- Work from Anywhere (up to 4 weeks at a time)
- Company Workplace Pension Scheme with employer contributions
- Flexible work environment
- Provided technology and ongoing compensation to work from home (Laptop/Equipment/Cell/Internet allowance)
- Regular team building events (both online and in person)
To Apply
Please submit your resume and a cover letter addressed to Haley Truong. In your cover letter, tell us about why you want to work with us!
Application Deadline:
August 24, 2026
