Platform Activation & Strategy Lead - Programmatic Ads

Platform Activation & Strategy Lead - Programmatic Ads

Full-Time 63000 - 77000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive measurable outcomes on programmatic ads and translate client objectives into platform strategies.
  • Company: Dandelion UK, part of Know Company, known for its innovative approach.
  • Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
  • Other info: Collaborative environment with a focus on client success and innovation.
  • Why this job: Make a real impact in the dynamic world of programmatic advertising.
  • Qualifications: Experience in digital marketing and strong analytical skills.

The predicted salary is between 63000 - 77000 £ per year.

Dandelion UK, empowered by Know Company, seeks a Platform Strategist to partner with client success, analytics, and specialists to drive measurable outcomes on GMP and other DSPs.

You will translate client objectives into platform strategies, deliver training, and ensure campaigns are set up, measured, and optimized in line with best practices.

This hybrid role is based in London, with travel to the office as needed.

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Platform Activation & Strategy Lead - Programmatic Ads employer: Dandelion, Inc.

Dandelion UK is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of London. With a strong emphasis on employee growth, we offer extensive training opportunities and the chance to lead innovative projects that directly impact client success. Our hybrid work model ensures flexibility while being part of a forward-thinking team that values creativity and strategic thinking.

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Contact Details:

Dandelion, Inc. Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Platform Activation & Strategy Lead - Programmatic Ads

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dandelion, Inc. and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dandelion, Inc. are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dandelion, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dandelion, Inc.. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Platform Activation & Strategy Lead - Programmatic Ads

Platform Strategy
Client Success Management
Analytics
Programmatic Advertising
GMP (Google Marketing Platform)
DSPs (Demand-Side Platforms)
Campaign Measurement

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dandelion, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Dandelion, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dandelion, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Dandelion, Inc.

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dandelion, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Dandelion, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.