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For Companies At a Glance
- Tasks: Lead a creative team to produce engaging digital content that drives traffic and converts leads.
- Company: Cytiva, a forward-thinking company in the life sciences sector.
- Benefits: Comprehensive benefits, competitive salary, and opportunities for personal growth.
- Why this job: Shape the future of digital content strategy in a dynamic, innovative environment.
- Qualifications: 5+ years in content strategy with strong analytical and leadership skills.
- Other info: Join a winning team and make a real impact on tomorrow's science and technology.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Director, Digital Content Strategy role at Cytiva (a Danaher Life Sciences operating company).
What you will do
What You Will Do
- Lead a cross-functional team of content creators, editors, and marketers to produce high-quality, engaging content that reflects the value proposition, drives traffic, and converts visitors into leads.
- Collaborate with marketing, sales, product development, and customer service teams to create cohesive narratives and strategies that enhance the customer journey and drive business objectives.
- Analyze content performance and user engagement metrics to inform content strategies, optimize user experience, increase profitability, and drive the website’s evolution as a long-term profit center.
- Champion brand consistency across all digital content, establishing guidelines and processes that ensure a unified brand narrative, and ensure that the website content complies with legal and regulatory standards.
- Stay ahead of industry trends, digital marketing innovations, and competitor strategies to keep Cytiva\\\’s website and content at the forefront of the biotechnology and life sciences sector.
Travel and physical requirements
Travel, Motor Vehicle Record & Physical/Environmental Requirements
- Ability to travel – 10% as needed.
Who you are
Who You Are
- A strategic thinker with a Bachelor’s degree in digital marketing, marketing, or communications and a proven track record of leading content strategy and marketing efforts in a global multinational environment.
- 5+ years of demonstrated experience transforming a website into a significant profit driver through innovative content strategies and digital marketing techniques.
- Skilled in analyzing digital content performance and making data-driven decisions, with proven analytics experience and knowledge of SEO best practices.
- Exceptional communicator with a talent for storytelling, able to convey complex ideas in compelling, easy-to-understand ways that resonate with a global audience and across customer segments.
- Agile and adaptive, comfortable navigating the fast-paced and ever-changing landscape of customer needs in a matrixed organization. Strong leadership skills capable of inspiring and managing a diverse team of creative professionals to deliver content journeys that meet customer and business objectives.
Additional qualifications
It would be a plus if you also possess previous experience in
- Technical proficiency in CMS, web analytics tools, and a basic understanding of web technologies (HTML, CSS) is a plus.
- Proficiency in CSS, HTML, and familiarity with the Agile framework, with the ability to leverage these skills to enhance content delivery and user experience is a plus.
Benefits and company information
Benefits and Company Information
Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Our programs contribute to life beyond the job. For more information, visit Danaher Benefits Info and www.danaher.com.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology.
Job details
- Seniority level: Director
- Employment type: Full-time
- Job function: Marketing and Sales
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Director, Digital Content Strategy employer: Danaher Life Sciences
Contact Detail:
Danaher Life Sciences Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Digital Content Strategy
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their content strategy and think about how you can contribute. We recommend practising common interview questions and having your own questions ready to show your interest.
✨Tip Number 3
Showcase your expertise! Create a portfolio of your best work that highlights your digital content strategies and successes. We believe that tangible examples of your skills can make a lasting impression on potential employers.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can set you apart from other candidates. We suggest reiterating your enthusiasm for the role and briefly mentioning how you can add value to their team.
We think you need these skills to ace Director, Digital Content Strategy
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, Digital Content Strategy role. Highlight your experience in leading content strategies and how you've driven traffic and conversions in previous roles. We want to see how you can bring value to our team!
Showcase Your Storytelling Skills: Since this role is all about engaging content, don’t shy away from showcasing your storytelling abilities. Use examples that demonstrate how you've conveyed complex ideas in a relatable way. Remember, we love a good narrative!
Highlight Data-Driven Decisions: We’re looking for someone who can analyse content performance and make informed decisions. Include specific metrics or results from your past work that illustrate your analytical skills and how they’ve positively impacted business objectives.
Apply Through Our Website: To ensure your application gets the attention it deserves, make sure to apply through our website. It’s the best way for us to keep track of your application and get back to you quickly. We can’t wait to hear from you!
How to prepare for a job interview at Danaher Life Sciences
✨Know Your Content Inside Out
Before the interview, dive deep into Cytiva's digital content and marketing strategies. Familiarise yourself with their recent campaigns and how they align with industry trends. This will not only show your genuine interest but also allow you to discuss how your experience can enhance their current strategies.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience, especially in managing cross-functional teams. Be ready to discuss specific challenges you've faced and how you inspired your team to achieve content goals. This will demonstrate your capability to lead a diverse group effectively.
✨Data-Driven Decision Making
Since the role requires analysing content performance, come prepared with examples of how you've used data to inform your content strategies. Discuss specific metrics you've tracked and how those insights led to improved user engagement or profitability.
✨Craft a Compelling Narrative
As an exceptional communicator, practice telling your own story in a way that resonates with the interviewers. Highlight your journey in digital marketing and content strategy, focusing on how your skills can contribute to Cytiva's mission and objectives. Make it engaging and relatable!
