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- Tasks: Create and manage engaging social media content, focusing on TikTok and emerging channels.
- Company: Join a dynamic fashion brand with a creative and collaborative culture.
- Benefits: Enjoy a competitive salary, hybrid work, generous discounts, and a bonus scheme.
- Why this job: Be at the forefront of social media trends and make a real impact in a vibrant industry.
- Qualifications: 3-5 years in social media management, especially on TikTok, with strong creative and analytical skills.
- Other info: Work in a dog-friendly office with excellent growth opportunities.
The predicted salary is between 35000 - 45000 £ per year.
Permanent, Full Time Hybrid - Tues/Weds/Thurs (Office), Mon/Fri (WFH)
About the role:
We are looking for an experienced and creative Social Media Manager to join our team. This role will creatively execute and evolve our global social presence, with a primary focus on TikTok as well as working on the development of new opportunity channels. Reporting into the Social Creative Lead — who sets the overarching vision — this role is responsible for bringing that vision to life through innovative, elevated, and platform-native content, while driving measurable growth through channel-specific strategies. This role is creatively led, but performance-minded; ideal for someone who understands how to build momentum on priority platforms while thoughtfully developing emerging channels from the ground up.
Key Responsibilities:
- Content Creation & Creative Execution
- Execute elevated, on-brand content across all social platforms, with TikTok as the focus channel
- Translate the Social Creative Lead’s vision into compelling, culturally relevant, and platform-native content
- Concept, produce, edit, and publish both stills and video content optimized for performance and brand storytelling across both organic and paid social channels
- Maintain consistency in brand voice and visual identity while pushing creative boundaries
- Stay deeply connected to social, fashion, and cultural trends and apply them with intention
- Channel Management
- Own the overarching content strategy and performance KPIs for TikTok
- Working with Social Creative Assistant to implement and execute new content franchises, posting strategies and growth KPIs for TikTok
- Responsible for writing captions and posting grid and stories daily on Instagram
- Story asset creation
- Owning strategy and execution for new and opportunity channels including LinkedIn, YouTube, Substack
- Develop and execute tactical growth strategies to drive reach, engagement, and follower growth
- Test new formats, storytelling approaches, and content series tailored to the platform
- Monitor performance against KPIs and optimize content based on insights and learnings
- Strategy, Analytics & Optimization
- Partner with the Social Creative Lead to evolve social strategy through performance insights
- Track, analyze, and report on channel performance, translating data into actionable creative improvement
- Balance experimentation with performance across established and emerging channels
- Collaborate cross-functionally with brand, marketing, PR, and e-commerce teams to support launches and campaigns
- Community & Cultural Relevance
- Work with Marketing Coordinator and Head of Marketing to build and nurture a global community through thoughtful, brand-aligned partner content
- Support creator, influencer, and UGC initiatives from inception to execution; focusing on optimizing paid partnerships for social engagement and wider brand objectives
- Work closely with Social Creative Lead and Social Creative Assistant to suggest and select bespoke content partnerships for social content - with a specific focus on broadening paid partnerships and commissioned ad content with TikTok creators
Key Skills:
- 3–5+ years of experience managing social media for a fashion, lifestyle, or culturally driven brand
- Deep expertise in TikTok — formats, trends, algorithms, and storytelling
- Proficiency in CapCut or other video editing software, Canva, some proficiency in Lightroom, Photoshop
- Strong creative instincts with the ability to execute elevated content at speed
- Experience developing growth strategies and working toward channel-specific KPIs
- Analytical mindset with the ability to translate data into creative action
- Experience helping launch or develop new channels or platforms
- Strong writing and editorial instincts (Substack or newsletter experience a plus)
- Exceptional video editing and production skills
- Experience working with global audiences
What We Offer:
- Competitive salary.
- Hybrid working arrangements (2 days from home, 3 in the office).
- Generous staff discount.
- Company bonus scheme.
- Dog-friendly office environment.
Competitive Salary based on experience
Social Media Manager in London employer: Damson Madder
Contact Detail:
Damson Madder Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in London
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social profiles reflect the creativity and expertise you're bringing to the table. Show us how you can elevate a brand's presence by showcasing your best work.
✨Tip Number 2
Network like a pro! Connect with industry folks on platforms like LinkedIn and engage with their content. This not only helps you stay in the loop but also puts you on their radar when opportunities pop up. Plus, don’t forget to apply through our website for a smoother process!
✨Tip Number 3
Prepare to discuss trends! As a Social Media Manager, you need to be in tune with the latest TikTok trends and cultural movements. Bring examples of how you've used these trends to create engaging content that drives growth. We love seeing that passion!
✨Tip Number 4
Show us your analytical side! Be ready to talk about how you've tracked performance metrics and optimised content based on insights. We want to see that you can balance creativity with data-driven strategies to achieve those all-important KPIs.
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Show Off Your Creativity: When you're crafting your application, let your creative flair shine through! Use engaging language and showcase your unique style, especially since we're looking for someone who can bring innovative ideas to our social media presence.
Tailor Your Experience: Make sure to highlight your experience with TikTok and other social platforms. We want to see how you've driven growth and engagement in previous roles, so be specific about your achievements and the strategies you used.
Keep It Professional Yet Fun: While we love a good laugh, remember that this is a professional application. Strike a balance between being personable and maintaining a level of professionalism that reflects our brand's voice and values.
Apply Through Our Website: Don't forget to submit your application through our website! It's the best way for us to keep track of your application and ensure it gets the attention it deserves. We can't wait to see what you've got!
How to prepare for a job interview at Damson Madder
✨Know Your Platforms
Make sure you’re well-versed in TikTok and other social media platforms mentioned in the job description. Familiarise yourself with current trends, popular formats, and successful campaigns. Bring examples of content that resonates with audiences to discuss during the interview.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best work, especially any elevated content you've created for fashion or lifestyle brands. Be ready to discuss your creative process and how you translate a brand's vision into compelling content that drives engagement.
✨Data-Driven Mindset
Since the role requires an analytical approach, come prepared with examples of how you've used data to inform your content strategies. Discuss specific KPIs you've worked towards and how you’ve optimised content based on performance insights.
✨Collaborative Spirit
This position involves working closely with various teams, so be ready to share experiences where you collaborated cross-functionally. Highlight how you’ve partnered with marketing, PR, or e-commerce teams to support campaigns and drive community engagement.