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- Tasks: Create and manage engaging social media content, focusing on TikTok and emerging channels.
- Company: Dynamic fashion brand with a creative and collaborative culture.
- Benefits: Competitive salary, hybrid work, generous discounts, and a dog-friendly office.
- Why this job: Join a vibrant team and shape the future of social media in fashion.
- Qualifications: 3-5 years in social media management, especially on TikTok, with strong creative and analytical skills.
- Other info: Opportunity to work with global audiences and develop innovative content strategies.
The predicted salary is between 40000 - 50000 £ per year.
Permanent, Full Time Hybrid - Tues/Weds/Thurs (Office), Mon/Fri (WFH)
About the role: We are looking for an experienced and creative Social Media Manager to join our team. This role will creatively execute and evolve our global social presence, with a primary focus on TikTok as well as working on the development of new opportunity channels. Reporting into the Social Creative Lead — who sets the overarching vision — this role is responsible for bringing that vision to life through innovative, elevated, and platform-native content, while driving measurable growth through channel-specific strategies. This role is creatively led, but performance-minded; ideal for someone who understands how to build momentum on priority platforms while thoughtfully developing emerging channels from the ground up.
Key Responsibilities:
- Content Creation & Creative Execution
- Execute elevated, on-brand content across all social platforms, with TikTok as the focus channel
- Translate the Social Creative Lead’s vision into compelling, culturally relevant, and platform-native content
- Concept, produce, edit, and publish both stills and video content optimized for performance and brand storytelling across both organic and paid social channels
- Maintain consistency in brand voice and visual identity while pushing creative boundaries
- Stay deeply connected to social, fashion, and cultural trends and apply them with intention
- Channel Management
- Own the overarching content strategy and performance KPIs for TikTok
- Work with Social Creative Assistant to implement and execute new content franchises, posting strategies and growth KPIs for TikTok
- Responsible for writing captions and posting grid and stories daily on Instagram Story asset creation
- Own strategy and execution for new and opportunity channels including LinkedIn, YouTube, Substack
- Develop and execute tactical growth strategies to drive reach, engagement, and follower growth
- Test new formats, storytelling approaches, and content series tailored to the platform
- Monitor performance against KPIs and optimize content based on insights and learnings
- Strategy, Analytics & Optimization
- Partner with the Social Creative Lead to evolve social strategy through performance insights
- Track, analyze, and report on channel performance, translating data into actionable creative improvement
- Balance experimentation with performance across established and emerging channels
- Collaborate cross-functionally with brand, marketing, PR, and e-commerce teams to support launches and campaigns
- Community & Cultural Relevance
- Work with Marketing Coordinator and Head of Marketing to build and nurture a global community through thoughtful, brand-aligned partner content
- Support creator, influencer, and UGC initiatives from inception to execution; focusing on optimizing paid partnerships for social engagement and wider brand objectives
- Work closely with Social Creative Lead and Social Creative Assistant to suggest and select bespoke content partnerships for social content - with a specific focus on broadening paid partnerships and commissioned ad content with TikTok creators
Key Skills:
- 3–5+ years of experience managing social media for a fashion, lifestyle, or culturally driven brand
- Deep expertise in TikTok — formats, trends, algorithms, and storytelling
- Proficiency in CapCut or other video editing software, Canva, some proficiency in Lightroom, Photoshop
- Strong creative instincts with the ability to execute elevated content at speed
- Experience developing growth strategies and working toward channel-specific KPIs
- Analytical mindset with the ability to translate data into creative action
- Experience helping launch or develop new channels or platforms
- Strong writing and editorial instincts (Substack or newsletter experience a plus)
- Exceptional video editing and production skills
- Experience working with global audiences
What We Offer:
- Competitive salary.
- Hybrid working arrangements (2 days from home, 3 in the office).
- Generous staff discount.
- Company bonus scheme.
- Dog-friendly office environment.
Competitive Salary based on experience
Social Media Manager in Cheltenham employer: Damson Madder
Contact Detail:
Damson Madder Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in Cheltenham
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social profiles reflect the creativity and expertise you're bringing to the table. Show us how you can elevate a brand's presence by sharing your own unique content.
✨Tip Number 2
Networking is key! Connect with industry professionals on platforms like LinkedIn and engage with their content. This not only helps you stay in the loop but also puts you on their radar when opportunities arise. Plus, don’t forget to check out our website for openings!
✨Tip Number 3
Prepare for your interview by researching current trends on TikTok and other relevant platforms. Bring fresh ideas to the table that align with our vision. We love candidates who can think outside the box and show us how they can drive growth through innovative strategies.
✨Tip Number 4
Showcase your analytical skills! Be ready to discuss how you've used data to inform your content strategies in the past. We want to see how you can balance creativity with performance, so come armed with examples of how you've optimised content based on insights.
We think you need these skills to ace Social Media Manager in Cheltenham
Some tips for your application 🫡
Show Off Your Creativity: When you're crafting your application, let your creative flair shine through! Use engaging language and showcase your unique style, especially since this role is all about innovative content creation.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with TikTok and other social media platforms. We want to see how your skills align with our vision and the specific responsibilities of the role.
Be Data-Driven: Don’t forget to mention any analytical skills you have! Talk about how you've used data to drive growth or improve content performance in previous roles. We love a candidate who can balance creativity with measurable results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Damson Madder
✨Know Your Platforms
Make sure you’re well-versed in TikTok and other social media platforms mentioned in the job description. Familiarise yourself with current trends, popular formats, and successful campaigns. This will show that you’re not just a user but someone who understands how to leverage these platforms for brand growth.
✨Showcase Your Creativity
Prepare a portfolio of your best work that highlights your creative execution across various social media channels. Include examples of content you've created, especially for TikTok, and be ready to discuss your thought process behind each piece. This is your chance to demonstrate how you can bring the Social Creative Lead’s vision to life.
✨Be Data-Driven
Since the role requires an analytical mindset, come prepared with examples of how you’ve used data to inform your social media strategies. Discuss specific KPIs you’ve worked towards and how you’ve optimised content based on performance insights. This will show that you can balance creativity with measurable results.
✨Engage with Cultural Trends
Stay updated on the latest fashion and cultural trends, as this role demands a strong connection to these areas. Be ready to discuss how you would apply these trends to create relevant content. Showing that you’re in tune with the cultural landscape will set you apart as a candidate who can resonate with the target audience.