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- Tasks: Drive creative marketing strategies for a luxury hospitality brand and engage with digital channels.
- Company: Join Dakota Hotels, a growing lifestyle brand known for stylish hotels and exceptional service.
- Benefits: Enjoy discounts, bonuses, mental health support, and opportunities for professional development.
- Why this job: Be part of a dynamic team shaping memorable guest experiences in a vibrant environment.
- Qualifications: 3+ years in digital marketing, strong copywriting skills, and experience with SEO and email campaigns.
- Other info: Award-winning training programmes and a culture focused on growth and well-being.
The predicted salary is between 27500 - 38500 £ per year.
Dakota Hotel based in Manchester are seeking an experienced and dynamic Senior Marketing Executive who blends creativity with strategic insight. This is an exciting opportunity to deliver hands-on, multi-channel marketing activity for a growing luxury hospitality brand. Working closely with the Marketing Manager, you will support key digital channels including email marketing, SEO, social media and paid social, helping to drive brand awareness, guest engagement, and direct bookings. You will play a key role in shaping campaigns, overseeing the brand content calendar, analysing performance data, and ensuring every guest touchpoint reflects Dakota’s distinctive brand and premium guest experience.
PRIMARY ROLE RESPONSIBILITIES
- Updating website content, including landing pages, seasonal offers, and promotional updates using SEO best practices
- Maintaining accurate copy and imagery across the booking engine and third-party platforms including Booking.com, Expedia and TripAdvisor
- Supporting website audits to ensure content remains accurate, on-brand, and optimised for conversion
- Supporting keyword tracking and SEO software management (e.g. SEMrush)
- Assisting with creative and SEO optimised blog content creation
- Assisting with monitoring website performance using Google Analytics and other reporting tools
- Building and scheduling email campaigns including newsletters, promotional campaigns, and sales-led communications
- Writing engaging, on-brand, conversion-focused email copy
- Supporting the setup of audience segments and automated workflows within the email platform
- Updating email content for restaurant communications in SevenRooms
- Monitoring campaign performance and assisting with reporting on key metrics
- Writing clear, engaging copy for marketing emails, website pages, blog content, and campaign communications
- Assisting with the planning and coordination of seasonal marketing content and providing social media support, including caption writing and scheduling when required
- Supporting paid social campaigns; uploading creative assets, writing compelling ad copy and monitoring performance
- Creating and updating marketing materials such as sales collateral, branded documents, fact sheets, and promotional assets using Canva
- Supporting seasonal food and beverage menu updates
- Assisting with the creation of in-house marketing materials and brand collateral
APPLICANT REQUIREMENTS
- 3+ years’ experience in a digital marketing role [required]
- Experience in executing Email marketing campaigns [required]
- Experience managing Paid Social campaigns [required]
- Strong copywriter [required]
- Experience in SEO optimisation strategies [required]
- Knowledge of GA4 and digital performance reporting [required]
- Highly organised with exceptional attention to detail [required]
- Experience in hospitality or luxury marketing [desirable]
- Experience using CRM tools [desirable]
- Experience using SEO tools such as SEMrush, Google Search Console, or similar [desirable]
- Comfortable using creative tools such as Canva or Adobe [desirable]
- Experience supporting paid social campaigns [desirable]
- Familiarity with Google Analytics (GA4) or other digital performance reporting tools [desirable]
WHAT WE OFFER
- Special discounts on stays and dining at any Dakota
- Bonuses to recommend a friend to join our team and every time you are mentioned on Trip Advisor
- Additional holiday day on the first anniversary of your employment
- Meals on duty and uniforming
WELLBEING
- Access to our Employee Assistance Program which includes free private mental health support and counselling sessions, video GP consultations and private prescription services, as well as access to daily rewards to be cashed out for shopping vouchers
- Support from our in-house Mental Health Champions
- Family-friendly flexible working options
- Participation in meaningful initiatives such as Macmillan Cancer Support Coffee Morning and the Walk for Wellbeing, Supporting causes that matter while connecting with colleagues
CAREER DEVELOPMENT
- Accredited, certified compliance training given on employment
- Access to a suite of external, certified resources via our Learning Management System
- Supportive continuous professional development culture with an annual appraisal and objectives, or a Personal Development Plan
- Opportunities to undertake both internal and external training courses, including potential for in-house Apprenticeships
Please send us your up to date CV. For more information on our luxury hotel, visit our Careers page to learn about current opportunities and find your #DreamRolesAtDakota – we’d love to hear from you!
Senior Marketing Executive in Manchester employer: Dakota Hospitality Limited (Dakota Hotels)
Contact Detail:
Dakota Hospitality Limited (Dakota Hotels) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, campaigns, and achievements. This is a great way to demonstrate your creativity and strategic insight to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand Dakota's brand values and think about how your experience aligns with their goals. Tailor your responses to show you're the perfect fit for their team.
✨Tip Number 4
Don't forget to apply through our website! It's the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Dakota family. Let's get you that dream role!
We think you need these skills to ace Senior Marketing Executive in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your experience in digital marketing, email campaigns, and SEO strategies. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your creativity and strategic insight. Tell us why you're passionate about marketing in the hospitality sector and how you can contribute to Dakota's brand.
Showcase Your Copywriting Skills: As a strong copywriter, your application should reflect that! Use engaging language and ensure your writing is clear and on-brand. This is your opportunity to demonstrate your ability to create compelling content.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and keep track of all the amazing candidates like you!
How to prepare for a job interview at Dakota Hospitality Limited (Dakota Hotels)
✨Know Your Stuff
Before the interview, dive deep into Dakota's brand and values. Familiarise yourself with their marketing strategies, especially in the luxury hospitality sector. This will help you demonstrate your understanding of how to blend creativity with strategic insight during the conversation.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in digital marketing, email campaigns, and SEO optimisation. Be ready to discuss how you've successfully driven brand awareness and guest engagement in previous positions.
✨Be Data-Driven
Since the role involves analysing performance data, brush up on your knowledge of Google Analytics and other reporting tools. Be prepared to discuss how you've used data to inform marketing decisions and improve campaign performance in the past.
✨Bring Your Creativity
As a Senior Marketing Executive, creativity is key! Think of innovative ideas for campaigns or content that could resonate with Dakota's audience. Share these ideas during the interview to showcase your ability to think outside the box and contribute to their brand's unique identity.