At a Glance
- Tasks: Lead regional marketing strategies and drive demand generation for business growth.
- Company: Join Dains, a fast-growing accountancy firm aiming for the Top 20 in the UK.
- Benefits: Enjoy flexible working, 25 days leave, health insurance, and a vibrant social calendar.
- Other info: Access tailored training and development opportunities to help you excel in your career.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: Experience in marketing within professional services and strong stakeholder management skills.
The predicted salary is between 50000 - 60000 € per year.
Dains is a fast-growing accountancy and advisory firm, backed by private equity and on a clear trajectory to become a Top 20 UK firm. We are seeking a Regional Marketing Manager for the Midlands to own and deliver the regional marketing and demand generation approach, supporting business development and revenue growth across the region. This is a hands-on, commercially focused role, combining strategic planning with day-to-day execution.
The role will work closely with Midlands Partners and Business Development (BD) teams to drive pipeline, while operating in close collaboration with the Dains Group Marketing team to ensure alignment with Group strategy, brand, campaigns, and systems. The successful candidate will play a key role in ensuring that Group marketing is effectively translated into regional impact, while tailoring activity to reflect the Midlands market opportunity.
Responsibilities
- Understand the Midlands SME and Private Client market opportunity, including priority sectors, services, and growth areas.
- Own and deliver the regional marketing, demand generation, and BD support strategy for the Midlands, aligned to Dains Group priorities.
- Work closely with the Dains Group Marketing team on brand strategy, campaigns, go-to-market plans, and channel development, ensuring consistency while adapting for regional relevance.
- Collaborate day-to-day with the Group Marketing team, Midlands Partners and BD teams to support:
- Pipeline development
- Sector and service line campaigns
- Cross-sell initiatives
- Individual BD objectives
- Lead the development of regional brand awareness and credibility, increasing visibility across target audiences and markets.
- Design and deliver demand generation programmes suited to professional services and relationship-led sales.
- Take hands-on ownership of key marketing channels including:
- Email marketing
- Events and webinars
- Thought leadership and content
- Social media
- Website and SEO
- Lead the planning and delivery of regional events and client-facing activity, supporting engagement and lead generation.
- Support the development of “visible experts”, increasing the profile of key Partners and specialists.
- Play a key role in the adoption and optimisation of CRM and marketing automation systems, supporting improved targeting, segmentation, and pipeline visibility.
- Use data and insight to improve campaign effectiveness, conversion, and ROI.
- Take a test-and-learn approach, piloting new campaigns, channels, and ideas to drive growth and share learnings across the Group.
- Track performance and provide clear reporting on marketing and BD contribution to pipeline and revenue.
Skills, Knowledge & Expertise
- Marketing experience within professional services or B2B environments.
- Demonstrable experience in driving growth through marketing and demand generation activity.
- Experience working closely with Partners, Directors, or senior stakeholders, influencing without direct authority.
- Strong understanding of relationship-led sales and business development environments.
- Proven ability to combine strategic thinking with hands-on delivery.
- Experience working within a group or matrix structure, balancing central and regional priorities.
- Strong stakeholder management and communication skills, with the ability to challenge constructively.
- Commercially minded, data-led, and results-focused.
- Experience with CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics.
- Technically proficient across marketing tech stacks, including CRM, marketing automation, and email marketing systems.
- High levels of initiative, resilience, and drive, with the ability to operate effectively in a fast-paced environment.
- Strong numeracy and data literacy, with the ability to analyse performance and translate insight into action and experience using data to optimise campaigns, conversion, and overall marketing effectiveness.
- Hands-on experience managing B2B social media channels (particularly LinkedIn) as part of wider demand generation programmes.
Job Benefits
At Dains, we are committed to your professional growth and development. We provide a comprehensive suite of training and development opportunities designed to enhance your skills and expand your career possibilities. Our leaders utilise a coaching style and provide on-the-job training. You will have access to continuing professional development courses and will be sponsored to undertake a coaching training course if you are not already a trained coach. We support every team member in achieving their full potential. Our development programmes are tailored to nurture your unique talents and ambitions, ensuring you not only meet but exceed your professional goals.
We offer a highly competitive salary, and our generous benefits package includes, but is not limited to:
- Flexible and hybrid/smart working options
- 25 days annual leave (plus bank holidays)
- Option to buy and sell annual leave
- Health Insurance
- Life Assurance
- A generous discounted shopping platform for all staff
- Greener car scheme
- Cycle to work scheme
Joining us also brings many social benefits; we have a full social calendar!
Regional Marketing Manager- Midlands in Birmingham employer: Dains Accountants & Advisers
Dains is an exceptional employer that prioritises professional growth and development, offering a comprehensive suite of training opportunities tailored to enhance your skills and career prospects. With a flexible working environment, competitive salary, and a generous benefits package, including health insurance and a cycle to work scheme, Dains fosters a supportive and collaborative work culture that encourages innovation and personal achievement. Join us in the Midlands and be part of a dynamic team dedicated to making a meaningful impact in the accountancy and advisory sector.
Contact Detail:
Dains Accountants & Advisers Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager- Midlands in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and local meet-ups to make those valuable connections that could lead to your next opportunity.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Dains, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Utilise social media, especially LinkedIn! Share your insights on marketing trends and engage with industry leaders. This not only builds your online presence but also shows your passion for the field.
We think you need these skills to ace Regional Marketing Manager- Midlands in Birmingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how you can bring value to our team, so highlight your relevant marketing experience and any hands-on projects you've led.
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use numbers and data to demonstrate how your marketing strategies have driven growth or improved engagement in previous roles. We love seeing tangible results!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits well with our culture, so don’t be afraid to show us who you are and what makes you passionate about marketing and business development.
Apply Through Our Website:For the best chance of getting noticed, make sure to apply directly through our website. This helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Dains Accountants & Advisers
✨Know Your Market
Before the interview, dive deep into the Midlands SME and Private Client market. Understand the key sectors, services, and growth areas that Dains is focusing on. This knowledge will not only impress your interviewers but also help you tailor your responses to show how you can drive regional marketing effectively.
✨Showcase Your Hands-On Experience
This role requires a blend of strategic planning and day-to-day execution. Be ready to discuss specific examples from your past where you've successfully managed marketing channels like email, social media, or events. Highlight your hands-on approach and how it led to measurable results in demand generation.
✨Demonstrate Stakeholder Management Skills
Since you'll be working closely with Partners and Business Development teams, it's crucial to showcase your ability to influence without direct authority. Prepare examples of how you've navigated complex stakeholder relationships in previous roles, ensuring alignment and driving successful outcomes.
✨Be Data-Driven
Dains values a commercially minded, data-led approach. Come prepared to discuss how you've used data and insights to optimise marketing campaigns in the past. Share specific metrics or KPIs you've tracked and how they informed your strategies, demonstrating your analytical skills and results-focused mindset.
