Key details
Organization: Armed Conflict Location & Event Data (ACLED)
Department: Corporate Licensing
Location: United Kingdom (Remote)
Work Arrangement: Fully Remote
Employment Type: Full-Time
Working Hours: 40 hours per week
Salary: USD $60,000–$65,000 per year
Start Date: As soon as possible
Application Deadline: Applications reviewed on a rolling basis
About ACLED
The Armed Conflict Location & Event Data (ACLED) is an independent and impartial conflict and protest monitoring organization that provides real-time data and analysis on violent conflict and protest across all countries and territories worldwide.
ACLED produces valuable data and insights that support researchers, policymakers, humanitarian organizations, businesses, and other stakeholders in understanding political violence, conflict dynamics, and protest movements.
About the Role
ACLED is seeking a Digital Content and Marketing Coordinator to drive audience acquisition, engagement, and pipeline generation across its core customer and partner segments. This is a hands-on position focused on content creation, market expansion, digital marketing campaigns, email communications, webinars, events, and product communications.
The successful candidate will develop and scale marketing programs that convert ACLED’s global audience into active users, partners, and customers. They will work collaboratively with sales, research, and market-focused leadership teams to translate ACLED’s data and insights into compelling campaigns that deliver measurable growth.
The ideal candidate will combine creativity, analytical thinking, and practical execution skills, with the ability to develop repeatable marketing strategies and build effective growth initiatives from the ground up.
This is a fully remote position that contributes to marketing team leadership. The coordinator will report to the Director of Revenue, with a dotted-line reporting relationship to the Strategic Advisor.
Key Responsibilities
1. Growth and Demand Generation
- Develop, manage, and execute ACLED’s growth strategy across key marketing channels, with a focus on generating sales pipelines and expanding audiences.
- Build and optimize multichannel marketing campaigns that increase engagement, improve conversion rates, and support revenue growth.
- Develop and continuously improve lead-generation and lead-nurturing funnels in collaboration with the sales team.
- Generate creative marketing ideas and develop campaigns to promote ACLED’s products, services, and organizational initiatives.
2. Email Marketing and Automation
- Manage ACLED’s email marketing program from planning and development through implementation and performance evaluation.
- Create newsletters, lead-nurturing sequences, and targeted campaign emails.
- Segment audiences and personalize messaging to improve engagement and conversion rates.
- Build automated workflows and implement lead-scoring processes using customer relationship management (CRM) and marketing automation tools, such as Salesforce.
- Test and optimize email subject lines, content, delivery frequency, and campaign timing using performance data.
3. Webinars and Virtual Events
- Lead the strategy, planning, and operational delivery of industry events, webinars, and virtual roundtables as key audience-growth and marketing channels.
- Identify relevant themes, speakers, and target audiences aligned with ACLED’s commercial priorities.
- Develop and implement promotional strategies to increase webinar registrations, attendance, and post-event conversions.
- Repurpose webinar recordings, discussions, and insights into additional marketing content and communication assets.
- Coordinate event promotion, logistics, and follow-up activities to maximize audience engagement and sales pipeline opportunities.
- Collaborate with sales colleagues to develop effective pre-event and post-event engagement strategies.
4. Product Communications
- Translate ACLED’s data products and insights into clear, compelling value propositions and marketing messages.
- Lead or support product launches, feature releases, and product positioning across relevant customer and market segments.
- Develop sales and marketing materials, including one-page product summaries, presentation decks, and case studies, to support sales activities and educate prospective buyers.
- Work with internal stakeholders to ensure consistent messaging across research, analysis, marketing, and revenue teams.
5. Analytics and Campaign Optimization
- Monitor, measure, analyze, and report on marketing campaign performance across email, digital marketing, webinars, events, and other channels.
- Use performance data to identify trends, evaluate campaign effectiveness, and improve return on investment.
- Develop reporting frameworks that connect marketing performance to audience-growth and revenue objectives.
- Develop and implement a strategy to optimize ACLED’s LinkedIn profile, increase audience reach, and engage relevant target audiences.
Required Qualifications, Skills, and Experience
Applicants should demonstrate the following qualifications and competencies:
- At least five years of proven experience in marketing and digital roles, preferably within the impact sector, technology-for-good organizations, global social enterprises, or commercial functions within international non-governmental organizations (INGOs).
- Experience identifying target audiences and leading campaigns that engage, educate, and motivate audiences.
- Ability to work independently in a remote environment, with a proactive approach to learning, professional development, and achieving results.
- Strong intellectual curiosity about products, customer needs, and the motivations behind purchasing and engagement decisions.
- An interest in ACLED’s conflict-prevention mission and an understanding of the international context in which the organization operates.
- Knowledge of current digital growth techniques, marketing practices, and industry best practices.
- Solid knowledge of website analytics tools.
- Proficiency in CRM software and marketing automation tools, particularly Salesforce.
- Experience setting up, managing, and optimizing digital advertising campaigns.
- Confidence working with numerical data, interpreting marketing metrics, and analyzing figures using spreadsheets.
- Strong writing and communication skills, with an appreciation for visual presentation, effective copywriting, and corporate communications.
- Up-to-date knowledge of digital marketing trends, growth strategies, and performance measurement techniques.
- A bachelor’s or master’s degree in business, communications, or a related field.
Desirable Qualifications and Experience
The following would be considered advantageous:
- A master’s degree or professional certification in data analytics.
- Experience working in a data-focused or technology-focused company.
- Proficiency in marketing automation platforms and related tools.
- Previous agency experience.
- Graphic design skills or experience.
- Experience supporting or managing international fundraising initiatives across public and private sectors.
- Working knowledge of the humanitarian and international development sectors.
- Additional language skills, particularly Spanish, French, and/or Arabic.
Other Requirements
The successful candidate must be willing and able to travel internationally for client meetings, industry events, and organizational events. Travel is expected to account for approximately 15% of the role.
Employment Terms and Conditions
- Salary: USD $60,000–$65,000 annually.
- Employment type: Full-time employment.
- Work arrangement: Fully remote.
- Working hours: 40 hours per week.
- Start date: As soon as possible.
- Location information: The vacancy is listed under United Kingdom (Remote). Applicants must indicate the country where they are currently based when applying. Prospective applicants should confirm that their country of residence is eligible for employment under ACLED’s arrangements.
About This Opportunity
This position is suited to experienced digital marketing professionals who can combine content development, audience engagement, marketing automation, campaign analytics, and commercial growth. It offers the opportunity to support an international organization whose data and analysis contribute to understanding conflict and protest worldwide.
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