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For Companies At a Glance
- Tasks: Manage and grow our Instagram and TikTok accounts with engaging content.
- Company: Join a leading media company with a focus on innovation and creativity.
- Benefits: Enjoy 25 days holiday, pension plan, discounts, and more perks.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of social media trends and make your mark.
- Qualifications: Experience in growing social media accounts and creating viral content.
The predicted salary is between 35000 - 45000 £ per year.
We’re looking to hire an experienced Social Media Manager to run our DailyMailUK and ThisIsMoney Instagram and TikTok accounts day-to-day, turning news and money stories into high-performing social content. This is a hands-on role focused on posting, packaging and scaling content. We want someone who understands what works on social media, has grown accounts before, and can consistently deliver reach, engagement and followers.
Main Responsibilities
- Run daily output
- Publish across Instagram and TikTok - Reels, TikToks, carousels and statics
- Package stories for social
- Turn news and money stories into scroll-stopping posts with strong hooks and clear angles
- Drive growth
- Focus on followers, reach and engagement - and improve performance over time.
- Move fast
- React to breaking news, trends and viral moments.
- Know what works on each format and platform - and adjust accordingly.
- Use data and report on performance
- Track analytics, report on performance and identify what’s working - then double down on it.
Person Specification
- Proven experience growing Instagram and/or TikTok accounts
- Strong understanding of viral content - hooks, formats, pacing
- Experience creating Reels, TikToks, carousels and static posts
- Understands platform algorithms and audience behaviour
- Comfortable analysing and reporting on performance data
- Fast, reactive and comfortable in a high-output environment
- Journalism background not required
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more...
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Social Media Manager employer: Daily Mail
Contact Detail:
Daily Mail Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own Instagram and TikTok accounts are looking sharp. Show us you know how to create engaging content that gets noticed!
✨Tip Number 2
Network like a pro! Connect with other social media managers and industry folks on LinkedIn or Twitter. Join relevant groups and engage in conversations to get your name out there. You never know who might have a lead for you!
✨Tip Number 3
Be ready to showcase your skills! Prepare a portfolio of your best work, including examples of posts that drove engagement and growth. We want to see what you can do, so make it easy for us to be impressed!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to go directly to the source!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Off Your Social Skills: When applying, make sure to highlight your experience with Instagram and TikTok. Share specific examples of how you've grown accounts and what strategies worked for you. We want to see your social media savvy shine through!
Be Creative with Your Content: Since this role is all about turning news into engaging posts, don’t hesitate to showcase your creativity in your application. Maybe include a mini portfolio or links to your best work. Show us how you can create scroll-stopping content!
Know Your Numbers: We love data-driven decisions! In your application, mention any analytics tools you’ve used and how you’ve tracked performance. Let us know how you’ve used data to improve engagement and reach in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Daily Mail
✨Know Your Platforms Inside Out
Before the interview, make sure you’re well-versed in Instagram and TikTok. Familiarise yourself with the latest trends, popular formats, and what makes content go viral. Bring examples of successful posts you've created or managed to showcase your understanding.
✨Showcase Your Analytical Skills
Be prepared to discuss how you track and analyse performance data. Have specific metrics ready that demonstrate your ability to grow accounts and improve engagement. This will show that you not only create content but also understand its impact.
✨Bring Your Creativity to the Table
Think of innovative ways to package news and money stories for social media. During the interview, share ideas on how you would turn current events into engaging posts. This will highlight your creativity and ability to react quickly to trends.
✨Demonstrate Your Fast-Paced Work Ethic
Since this role requires quick reactions to breaking news, be ready to discuss how you manage tight deadlines and high-output environments. Share examples from your past experiences where you successfully juggled multiple tasks under pressure.