At a Glance
- Tasks: Drive audience growth through innovative strategies and data-driven experiments.
- Company: Join the award-winning Daily Mail, a leader in digital news.
- Benefits: Enjoy 25 days holiday, pension plan, discounts, and onsite gym access.
- Other info: Be part of a diverse team committed to inclusivity and innovation.
- Why this job: Make a real impact on audience engagement in a dynamic newsroom.
- Qualifications: Experience in audience development and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
Location: Daily Mail Headquarters, HSK, London, W8 5HY
About the Role
The Daily Mail is recruiting a Senior Growth Editor to accelerate our audience growth across our digital platforms in pursuit of our subscription goals. The right candidate will translate research and insights into actionable newsroom strategies for growth and run experiments to help grow the size and engagement of our audience. This is a newly created role and sits at the intersection of journalism, audience and newsroom innovation. The role is ideal for someone who can combine strong editorial judgment and an analytical mindset to bring experimentation and growth best practices to the newsroom, and present insights to senior stakeholders with clarity and compelling storytelling.
Main Responsibilities
- Drive acquisition and conversion of new, high-value audiences through implementing strategic growth initiatives and experimentation, prioritising relevance and intent.
- Analyse complex audience and content performance data to identify opportunities for growth on and off platform, and assess the impact of audience growth initiatives.
- Suggest and execute A/B tests, experiments and pilots aimed at better growing our target audiences.
- Help to develop and optimise a roadmap of data-informed editorial growth strategies aligned with newsroom goals and subscription growth targets.
- Build strong relationships with editors and stakeholders across the business to implement growth initiatives and best practices for specific audiences, platforms and user journeys.
- Present insights in meetings with authority, clarity and confidence.
- Support in building business cases for new launches, pilots and investment.
- Stay up to date with industry trends and audience growth best practices.
Person Specification
- Bachelor’s degree in journalism, marketing, data or a related field.
- Experience in audience development, editorial data analysis or journalism, ideally within a subscriptions business.
- Strong analytical skills, with experience using data to inform strategies and decisions.
- Good editorial judgement and the ability to work and make decisions quickly.
- Knowledge of A/B testing and conversion optimisation best practices.
- Experience producing forecasts, tracking performance and building reports to support decision-making (desirable).
- Audience-first mindset and deep understanding of digital news publishing, content formats and audience behaviours across channels, including social platforms.
- Confident presenter, comfortable speaking to senior editors and stakeholders.
- Ability to support and coach experienced journalists, building trust and credibility.
- Creative problem-solving skills and a willingness to experiment.
About Daily Mail
Daily Mail is an award-winning, multi-platform newsbrand reaching more than 33 million print and online readers each month. The world-famous Mail offers a unique blend of breaking news, agenda-setting exclusives, showbiz, Femail, health, sport and lifestyle stories across print, digital, video, audio and social channels. Its global newsroom of journalists, formidable story-getting power, and breadth of content formats delivers highly engaging, trusted Daily Mail content to millions of loyal and new audiences. Daily Mail is the largest news publisher on TikTok with more than 21 million total followers and more than 29 billion views in the past year. A trailblazing global phenomenon, Daily Mail is part of dmg media.
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30).
- Pension plan and life cover.
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme.
- Onsite gym, subsidised canteen and onsite nurse and GP clinics.
- Plus much more...
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Senior Growth Editor employer: Daily Mail
At Daily Mail, we pride ourselves on being an innovative and dynamic employer, offering a vibrant work culture that fosters creativity and collaboration. Located in the heart of London, our headquarters provides a stimulating environment where employees can thrive, with ample opportunities for professional growth and development. Our comprehensive benefits package, including generous holiday allowances and wellness initiatives, reflects our commitment to supporting our team members both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Editor
✨Get Involved in Local Journalism
Join local journalism groups or community events to meet industry folks and make connections. Try volunteering for community newspapers or online platforms – it's a great way to get your foot in the door and show your commitment to the craft.
✨Showcase Your Work Online
Create a personal website or a blog to showcase your best articles, videos, or multimedia projects. This not only highlights your skills but also demonstrates your passion for journalism and helps establish your personal brand in the media landscape.
✨Stay Updated on the Industry Trends
Follow industry leaders on social media and stay updated on the latest trends in journalism. Engage with them by sharing your thoughts or asking questions – you never know when an informative tweet might catch the eye of a recruiter or journalist at Daily Mail!
✨Explore Internships for Full-Time Opportunities
Don’t shy away from internships, even if you’re looking for full-time roles. Many journalism companies, like Daily Mail, often hire from their intern pool, so using these as stepping stones can really pay off. Keep an eye on their career page for any openings!
We think you need these skills to ace Senior Growth Editor
Some tips for your application 🫡
Show Off Your Writing Skills:In journalism and media, your ability to write well is essential, so make sure your CV and cover letter reflect that. Include diverse writing samples, whether they’re articles, blog posts, or reports, that showcase your style and versatility. We want to see your voice and ability to engage an audience from the get-go!
Highlight Relevant Experience:If you've interned at a media outlet or contributed to any publications—whether student-run or professional—don't keep it a secret! We love seeing real-world experience, so clearly detail your responsibilities and achievements. Quantify your impact where possible, like mentioning audience growth or story reach.
Tailor Your Application for Daily Mail:When applying for the Senior Growth Editor role at Daily Mail, really dig into what makes their content stand out. Reference their tone, style, or any recent articles that resonated with you in your cover letter. This shows we you’re not just sending out generic applications—you’re genuinely interested in what we do!
Prepare for a Portfolio Spotlight:Since you're applying for a full-time role, you're likely expected to have a portfolio ready to go. Make sure to curate a selection of your best work that aligns with what Daily Mail produces. Provide a link to your online portfolio in your CV and be prepared to discuss your favourite pieces in interviews—this is your chance to shine!
How to prepare for a job interview at Daily Mail
✨Show Off Your Writing Skills
Prepare a portfolio that highlights your best writing samples. This is crucial in journalism as hiring managers want to see your voice and style. Make sure to include a variety of pieces, like news articles, features, and opinion pieces, showing your versatility.
✨Master the Art of Storytelling
During the interview, be ready to discuss how you approach storytelling. You might be asked to outline a story you reported on, your process for gathering information, and how you engage your audience. Practice telling a couple of your best stories concisely and compellingly.
✨Know the Current Media Landscape
Be prepared to discuss industry trends and how they affect journalism today. Familiarise yourself with key developments in media, and have opinions ready for discussions about digital versus traditional platforms, as well as ethical considerations in reporting.
✨Convey Your Passion and Drive
As you’re applying for a full-time role, they’ll want to know about your long-term commitment to journalism. Share your aspirations for future projects, any internships or freelance work, and how you see yourself growing within Daily Mail. Show that you’re not just looking for a job, but a career in journalism.
