At a Glance
- Tasks: Analyse audience data and develop strategies to boost engagement and growth.
- Company: Join the Daily Mail's dynamic audience team in London.
- Benefits: Enjoy 25 days' holiday, pension plan, discounts, and onsite gym access.
- Other info: Inclusive workplace culture committed to diversity and personal growth.
- Why this job: Make a real impact by shaping audience strategies in a leading media company.
- Qualifications: Degree in journalism or data, with experience in audience development or editorial analysis.
The predicted salary is between 45000 - 55000 £ per year.
The Daily Mail is recruiting a Senior Audience Editor to join our audience team, partnering with wider editorial teams to inform editorial decision-making and audience strategy.
The right candidate is an analytical thinker with strong editorial judgement and excellent communication skills, who can translate complex data into actionable recommendations to optimise audience growth and engagement, on and off platform. This role must be able to work effectively with experienced newsroom colleagues on implementing audience engagement best practices and present insights to senior stakeholders with clarity and compelling storytelling.
Main Responsibilities
- Analyse complex audience and content performance data to identify trends and opportunities for growth and engagement on and off platform.
- Translate data into actionable insights for the newsroom and provide desks with advice on commissioning, optimisation and distribution strategies.
- Analyse search, social and audience trends to inform future strategy and avoid gaps in our coverage.
- Identify repromotion opportunities and coach desks to optimise stories for specific audiences, platforms and user journeys.
- Suggest and execute experiments aimed at better attracting, engaging and retaining our target audiences.
- Deliver contextualised insights that inform future planning for major news events.
- Build strong relationships with editors and stakeholders across the business, and work with them to roll out audience engagement best practice.
- Work on developing content, distribution, growth and engagement strategies.
- Present insights in meetings with authority, clarity and confidence.
- Stay up to date with industry trends and audience engagement best practices.
Person Specification
- Bachelor's degree in journalism, data or a related field.
- Experience in audience development, editorial data analysis or journalism, ideally within a subscriptions business.
- Strong analytical skills, with experience using data to inform strategies and decisions.
- Practical experience with using SQL, Python or similar to query datasets and analyse patterns and trends (desirable).
- Excellent data literacy with the ability to interpret, visualise and explain trends clearly.
- Good editorial judgement and the ability to work and make decisions quickly.
- Knowledge of audience engagement best practices across all platforms, ideally within a subscription business.
- Exceptional written communication skills, particularly in distilling complex information into concise reports.
- Confident presenter, comfortable speaking to senior editors and stakeholders.
- Ability to support and coach experienced journalists, building trust and credibility.
- Creative problem-solving skills and a willingness to experiment.
Package Description
- 25 days' holiday (increasing by 1 per year up to a total of 30).
- Pension plan and life cover.
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme.
- Onsite gym, subsidised canteen and onsite nurse and GP clinics.
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Senior Audience Editor in London employer: Daily Mail
At the Daily Mail, we pride ourselves on being an exceptional employer, offering a dynamic work environment at our London headquarters where creativity and analytical thinking thrive. Our commitment to employee growth is reflected in our comprehensive benefits package, including increasing holiday entitlement, a pension plan, and access to wellness resources, all while fostering a culture of inclusivity and diversity. Join us to collaborate with talented professionals and make a meaningful impact in audience engagement strategies that shape the future of journalism.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Audience Editor in London
✨Get Involved in Local Journalism
Join local journalism groups or community events to meet industry folks and make connections. Try volunteering for community newspapers or online platforms – it's a great way to get your foot in the door and show your commitment to the craft.
✨Showcase Your Work Online
Create a personal website or a blog to showcase your best articles, videos, or multimedia projects. This not only highlights your skills but also demonstrates your passion for journalism and helps establish your personal brand in the media landscape.
✨Stay Updated on the Industry Trends
Follow industry leaders on social media and stay updated on the latest trends in journalism. Engage with them by sharing your thoughts or asking questions – you never know when an informative tweet might catch the eye of a recruiter or journalist at Daily Mail!
✨Explore Internships for Full-Time Opportunities
Don’t shy away from internships, even if you’re looking for full-time roles. Many journalism companies, like Daily Mail, often hire from their intern pool, so using these as stepping stones can really pay off. Keep an eye on their career page for any openings!
We think you need these skills to ace Senior Audience Editor in London
Some tips for your application 🫡
Show Off Your Writing Skills:In journalism and media, your ability to write well is essential, so make sure your CV and cover letter reflect that. Include diverse writing samples, whether they’re articles, blog posts, or reports, that showcase your style and versatility. We want to see your voice and ability to engage an audience from the get-go!
Highlight Relevant Experience:If you've interned at a media outlet or contributed to any publications—whether student-run or professional—don't keep it a secret! We love seeing real-world experience, so clearly detail your responsibilities and achievements. Quantify your impact where possible, like mentioning audience growth or story reach.
Tailor Your Application for Daily Mail:When applying for the Senior Audience Editor role at Daily Mail, really dig into what makes their content stand out. Reference their tone, style, or any recent articles that resonated with you in your cover letter. This shows we you’re not just sending out generic applications—you’re genuinely interested in what we do!
Prepare for a Portfolio Spotlight:Since you're applying for a full-time role, you're likely expected to have a portfolio ready to go. Make sure to curate a selection of your best work that aligns with what Daily Mail produces. Provide a link to your online portfolio in your CV and be prepared to discuss your favourite pieces in interviews—this is your chance to shine!
How to prepare for a job interview at Daily Mail
✨Show Off Your Writing Skills
Prepare a portfolio that highlights your best writing samples. This is crucial in journalism as hiring managers want to see your voice and style. Make sure to include a variety of pieces, like news articles, features, and opinion pieces, showing your versatility.
✨Master the Art of Storytelling
During the interview, be ready to discuss how you approach storytelling. You might be asked to outline a story you reported on, your process for gathering information, and how you engage your audience. Practice telling a couple of your best stories concisely and compellingly.
✨Know the Current Media Landscape
Be prepared to discuss industry trends and how they affect journalism today. Familiarise yourself with key developments in media, and have opinions ready for discussions about digital versus traditional platforms, as well as ethical considerations in reporting.
✨Convey Your Passion and Drive
As you’re applying for a full-time role, they’ll want to know about your long-term commitment to journalism. Share your aspirations for future projects, any internships or freelance work, and how you see yourself growing within Daily Mail. Show that you’re not just looking for a job, but a career in journalism.
