At a Glance
- Tasks: Analyse audience data and collaborate with editorial teams to boost reader engagement.
- Company: Join the Daily Mail, a leading media organisation in a vibrant London location.
- Benefits: Full-time permanent role with opportunities for growth and a dynamic work environment.
- Other info: Inclusive workplace culture committed to diversity and creative problem-solving.
- Why this job: Make an impact by shaping content strategies and connecting with diverse audiences.
- Qualifications: Degree in journalism or data, plus experience in audience development or editorial analysis.
The predicted salary is between 35000 - 45000 £ per year.
Location: Daily Mail, Derry Street, HSK, London, W8 5HY
Position: Full Time/Permanent
About The Role
The Daily Mail is recruiting an Audience Editor to join our audience team, partnering with wider editorial teams to reach more readers and deepen engagement, on and off platform. The right candidate will be able to analyse data to provide timely and actionable advice, and work with newsroom desks to ensure the best content is planned, commissioned, published and optimised, and that distribution is tailored to target audiences and platforms. This is a fast-paced and dynamic role that requires strategic thinking with excellent communication and analytical skills.
Main Responsibilities
- Analyse real-time and historical audience and content performance data to identify trends and opportunities for growth and engagement on and off platform
- Translate data into actionable insights for the newsroom and provide desks with real-time advice on commissioning, optimisation and distribution
- Monitor search, social and audience trends to spot gaps in our coverage
- Help to identify repromotion opportunities and tailor stories for specific audiences, platforms and user journeys
- Execute experiments aimed at better attracting, engaging and retaining our target audiences
- Assist with planning for daily content and future news events
- Build strong relationships with editorial teams and work closely with them to implement audience engagement best practices
- Assist in developing content, distribution, growth and engagement strategies
- Stay up to date with industry trends and audience engagement best practices
Person Specification
- Bachelor’s degree in journalism, data or a related field
- Experience in audience development, editorial data analysis or journalism, ideally within a subscriptions business
- Strong analytical skills, with experience using data to inform strategies and decisions
- Strong storytelling and communication skills, with the ability to collaborate effectively with multiple teams and stakeholders
- Good editorial judgement and the ability to work and make decisions quickly
- Knowledge of SEO and content optimisation best practices
- Familiarity with social media platforms and best practices for engagement
- Creative problem-solving skills and a willingness to experiment
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Audience Editor in London employer: Daily Mail
The Daily Mail offers a vibrant and inclusive work environment in the heart of London, where creativity and data-driven insights come together to shape engaging content. As an Audience Editor, you'll benefit from a culture that values collaboration and innovation, with ample opportunities for professional growth and development. Join us to be part of a dynamic team that is committed to reaching diverse audiences and making a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Editor in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at the Daily Mail. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your analytical skills! Prepare some examples of how you've used data to drive engagement or improve content. Be ready to discuss these in interviews.
✨Tip Number 3
Stay updated on trends! Follow industry news and social media trends so you can speak knowledgeably about audience engagement strategies during your interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team.
We think you need these skills to ace Audience Editor in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Audience Editor role. Highlight your experience with data analysis and audience engagement, as these are key to what we’re looking for!
Show Off Your Skills:Don’t just list your skills—show us how you’ve used them in real situations. Whether it’s optimising content or collaborating with teams, give us examples that demonstrate your expertise.
Be Clear and Concise:We love a good story, but keep your application straightforward. Use clear language and get to the point quickly. This will help us see your communication skills right from the start!
Apply Through Our Website:For the best chance of success, make sure to apply through our website. It’s the easiest way for us to track your application and ensures you don’t miss any important updates!
How to prepare for a job interview at Daily Mail
✨Know Your Data
Make sure you brush up on your data analysis skills before the interview. Be prepared to discuss how you've used data to inform strategies in past roles, and think of specific examples where your insights led to tangible results.
✨Showcase Your Storytelling Skills
As an Audience Editor, storytelling is key. Prepare to share examples of how you've crafted compelling narratives from data or audience insights. Highlight your ability to communicate effectively with different teams and how that has driven engagement.
✨Stay Current with Trends
Familiarise yourself with the latest trends in audience engagement and content optimisation. Be ready to discuss recent industry developments and how they could impact the Daily Mail's strategy. This shows you're proactive and genuinely interested in the role.
✨Build Relationships
Emphasise your experience in collaborating with editorial teams. Think of ways you've successfully built relationships in previous roles and be prepared to discuss how you would approach working with various stakeholders at the Daily Mail.
