At a Glance
- Tasks: Analyse audience data and collaborate with editorial teams to boost reader engagement.
- Company: Join the Daily Mail, a leading media organisation in a vibrant London location.
- Benefits: Full-time role with opportunities for growth and a diverse, inclusive workplace.
- Other info: Fast-paced environment with a commitment to diversity and inclusion.
- Why this job: Make an impact by shaping content strategies and connecting with audiences.
- Qualifications: Degree in journalism or data, plus experience in audience development or analysis.
The predicted salary is between 35000 - 45000 £ per year.
Location: Daily Mail, Derry Street, HSK, London, W8 5HY
Position: Full Time/Permanent
About The Role
The Daily Mail is recruiting an Audience Editor to join our audience team, partnering with wider editorial teams to reach more readers and deepen engagement, on and off platform. The right candidate will be able to analyse data to provide timely and actionable advice, and work with newsroom desks to ensure the best content is planned, commissioned, published and optimised, and that distribution is tailored to target audiences and platforms. This is a fast-paced and dynamic role that requires strategic thinking with excellent communication and analytical skills.
Main Responsibilities
- Analyse real-time and historical audience and content performance data to identify trends and opportunities for growth and engagement on and off platform
- Translate data into actionable insights for the newsroom and provide desks with real-time advice on commissioning, optimisation and distribution
- Monitor search, social and audience trends to spot gaps in our coverage
- Help to identify repromotion opportunities and tailor stories for specific audiences, platforms and user journeys
- Execute experiments aimed at better attracting, engaging and retaining our target audiences
- Assist with planning for daily content and future news events
- Build strong relationships with editorial teams and work closely with them to implement audience engagement best practices
- Assist in developing content, distribution, growth and engagement strategies
- Stay up to date with industry trends and audience engagement best practices
Person Specification
- Bachelor’s degree in journalism, data or a related field
- Experience in audience development, editorial data analysis or journalism, ideally within a subscriptions business
- Strong analytical skills, with experience using data to inform strategies and decisions
- Strong storytelling and communication skills, with the ability to collaborate effectively with multiple teams and stakeholders
- Good editorial judgement and the ability to work and make decisions quickly
- Knowledge of SEO and content optimisation best practices
- Familiarity with social media platforms and best practices for engagement
- Creative problem-solving skills and a willingness to experiment
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Audience Editor employer: Daily Mail
The Daily Mail offers a vibrant and inclusive work environment in the heart of London, where creativity and data-driven insights come together to shape engaging content. As an Audience Editor, you'll benefit from a culture that values collaboration and innovation, with ample opportunities for professional growth and development. Join us to be part of a dynamic team dedicated to reaching and engaging diverse audiences while enjoying the unique advantages of working in one of the world's leading media organisations.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Editor
✨Tip Number 1
Get to know the Daily Mail inside out! Familiarise yourself with their audience, content style, and recent trends. This will help you tailor your approach and show that you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Audience Editor role. Personal connections can make a huge difference!
✨Tip Number 3
Show off your analytical skills! Prepare examples of how you've used data to drive decisions in past roles. Be ready to discuss these during interviews to demonstrate your fit for the fast-paced environment.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team at the Daily Mail.
We think you need these skills to ace Audience Editor
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Audience Editor role. Highlight your experience with data analysis and audience engagement, as these are key to what we’re looking for!
Show Off Your Skills:Don’t just list your skills—show us how you’ve used them in real situations. Whether it’s analysing audience trends or collaborating with editorial teams, give us examples that demonstrate your expertise.
Be Clear and Concise:When writing your application, keep it straightforward. We love a good story, but make sure you get to the point quickly. Use bullet points if it helps to make your achievements stand out!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Daily Mail
✨Know Your Data
Make sure you brush up on your data analysis skills before the interview. Be prepared to discuss how you've used data to inform strategies in past roles. The Daily Mail is looking for someone who can translate data into actionable insights, so have some examples ready!
✨Showcase Your Storytelling Skills
As an Audience Editor, you'll need to communicate effectively with various teams. Think of a few stories where your communication made a difference. Highlight how you’ve collaborated with editorial teams to enhance audience engagement and tailor content.
✨Stay Current with Trends
Familiarise yourself with the latest trends in audience engagement and content optimisation. Bring up recent industry developments during your interview to show that you're proactive and knowledgeable about the field.
✨Prepare for Problem-Solving Scenarios
Expect to face hypothetical scenarios that test your creative problem-solving skills. Think about challenges you've encountered in previous roles and how you overcame them. This will demonstrate your ability to think strategically and adapt quickly in a fast-paced environment.
